External Influences in Business Government/EU policies Governments set up many interventions that guide businesses. Businesses will normally change the way they operate when the government changes these rules and policies. Government economic and market policy may have an influence on the productivity of businesses. Business owners must adhere to regulations established by the governments on a local‚ state and federal level. Let’s discuss the potential interventions reasons in markets and
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TO THE BUSINESS ENVIRONMENT Lesson Objectives: The factors that impact on business The internal and external business environment LESSON 1: The Factors That Impact on Business According to Brooks and Weatherston (2000) business environment is a general concept which embraces the totality of external environmental forces which may influence any aspect of organizational activity. BUSINESS ENVIRONMENT Macro Environment Micro Environment Internal Environment Financiers Suppliers
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QUEZON CITY POLYTECHNIC UNIVERSITY BATASAN SATELLITE CAMPUS IBP Road‚ Batasan Hills‚ Quezon City Date: February 4‚ 2013 Entrepreneurial Marketing Chapter 3 THE PHILIPPINE MARKETING ENVIRONMENT Written Report Group 1 Alba‚ Alyanna Marie Cleofe‚ Rancel Delos Santos‚ Ferdinand Espos‚ Norman Linag‚ Stephanie Macasojot‚ Jellie Roxas‚ Derick Villarosa‚ Christilyn INTRODUCTION We all know that the modern economy has affected the marketing practices and philosophies. The
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Macro environment is the external and uncontrollable factors that influence a company’s or product’s development. Billabong must know the value of each of the macro environment factors; such as‚ economic‚ demographics ‚ and lifestyle‚ technology and natural forces. Before companies‚ or in our case Billabong‚ produce a new products‚ they should study each macro environment force carefully. Each force have its effects on the market. Economic forces affect the consumer buying power and spending
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External Business Environments The external environment of a business converts inputs into outputs in order to make profits. However‚ the business does not exist in an empty space‚ but rather in an external environment consisting of varying factors outside the business. Factors that affect the external environment of a business include the economic system‚ the social system‚ the political system‚ the technological system‚ and the ecological system. The economic system deals with the organization
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MARKETING ENVIRONMENT The aim of this lecture is: • To describe important role of Marketing Environment. • To differentiate between Macro and Micro Environments. • To assess the impact of Marketing Environment on Marketing Practices. • To describe various method/Model of Marketing Environment Scanning. Background Information Marketing cannot be practiced in a vacuum; as a business function is affected by various factors or elements within the business environments. According to Lancaster
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at analysing the micro business environment of company. I have used Strategic evaluation tools such as PESTEL‚ SWOT and others. Tesco is among the biggest food retailers in the world with returns in surplus of £54 billion in 2009 and over 470‚000 workers. It has 4‚331 stores in 14 countries. The company’s Head Office is based in Hertfordshire‚ UK and operates mainly in the USA‚ Europe and Asia.[1] PESTEL Analysis[2]‚ analyses the vibrant and erratic environment in which company operates by identifying
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What Is Macro Environment? The major external and uncontrollable factors that influence an organization’s decision making‚ and affect its performance strategies. These factor includes the economic factors; demographics; legal; political‚ and social conditions; technological changes; and natural forces. Macro environment factors are beyond the control of an organization. This is because those factors are positioned outside the organizational system. Those forces are the prime factors in corporate
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Business Around Us Notes 3 BUSINESS ENVIRONMENT nderstanding the environment within which the business has to operate is very important for running a business unit successfully at any place. Because‚ the environmental factors influence almost every aspect of business‚ be it its nature‚ its location‚ the prices of products‚ the distribution system‚ or the personnel policies. Hence it is important to learn about the various components of the business environment‚ which consists of the economic aspect
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INTRODUCTION TO BUSINESS ENVIRONMENT Chapter Outline : • Introduction • Meaning of Business • Business Objectives • What is Business Environment ? • Nature of Business Environment • Components of Business Environment • Determinant of Business Environment • Review Questions • References Introduction : Business environment is becoming highly complex‚ unstable and unpredictable in the globalised economy of today. The environment is the result of changing
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