1.0 Executive Summary McDonald’s is the world’s largest chain of fast food restaurant serving more than 58 million customers daily. The firm has an excess of 30‚000 restaurants worldwide employing 1.5 million people. The business began in 1940 with a restaurant opened by two brothers namely Richard and Maurice McDonald in San Bernardino‚ California and then was bought by Ray Kroc who is now the founder of the McDonald’s corporation. A McDonald’s restaurant is operated by a franchisee‚ an affiliate
Premium Decision theory
Macro Environmental Factors 1. Demographics In the beer industry‚ 40% of the US population consumes beer regularly (at least once a week). Amongst that‚ 30% of drinkers are frequent beer shoppers. However‚ the beer drinker profile is skewed towards younger males between the ages of 21-30 years old with only a moderate education and modest household incomes. It has also been determined‚ that consumers drink less beer as they age because of health and wellness concerns. For Heineken‚ in the
Premium Beer
Abstract The objective of this case study is to outline and provide a brief overview of Amazon.com’s (Amazon) mission‚ strategic direction‚ core competencies‚ relied technologies and their future impact of new technologies‚ and how management and use of consumer data will impact future business. In addition‚ we have analyzed Amazon’s strengths‚ weaknesses‚ opportunities and threats in a SWOT analysis. Based on this analysis‚ and research‚ we have recommend a course of action as to how Amazon
Premium Electronic commerce
3.0 Internal Environment of Samsung 3.1 Resources 3.1.1 Tangible resources In 2009‚ Samsung Electronics has reached $ 110.2 billion market capitalization‚ for the first time beyond Intel‚ the world’s largest semiconductor manufacturer revenue‚ Samsung in 2009 to $ 117.8 billion in annual sales‚ revenue has surpassed HP as the world’s largest electronics company‚ is the world’s first two big chip plant‚ second in size only Intel 2008 is to have up to 21 products in the world market share in the
Premium Lee Kun-hee Samsung Group Strategic management
Assessment of the Strategic Environment Team Assignment #1 Before completing: Discuss with your group how insights from this assignment will help you complete your project. What will you learn? How will it help you evaluate your product’s prospects for the future? A. Demographic 1. What major demographic developments and trends will pose opportunities or threats for this company? In consumer markets‚ one of the key forces is demographics. Difference in the size of commercial‚ industrial
Premium Marketing
Growth “Though stubbornly high unemployment and continued uncertainty over the prospects for job growth will continue to dampen the outlook for industry retail sales growth in 2012‚ the retail industry will still grow at a rate faster than many other industries. This year‚ retail industry sales will rise 3.4 percent to $2.53 trillion*‚ according to the National Retail Federation – slightly lower than the pace of 2011‚ in which sales grew 4.7 percent. Many economists estimate that real U.S. GDP will
Premium Retailing Department store
1. What are the relevant customer segments; what is the size and what are characteristics of each of the segments and what are customer’s motivations and unmet needs within every segment? Deregulation‚ globalization‚ and introduction of new technologies such as the 4G networks and VoIP have forced the telecommunications companies to reconsider their strategy‚ their technological base and their product portfolio. In that context‚ companies have tried to develop and gain access to desired capabilities
Premium Telecommunication Internet Netherlands
The inspiration of nature in design created a movement of Organic Architecture through functionalism and minimalism since the 1800’s influencing some of the greatest architects to emerge. Functionalist architects and artists design utilitarian structures in which the Organic Architecture dictates the development within and moves outward in harmony with its surroundings‚ without regard to such traditional devices as axial symmetry and classical proportions or any other heavy ornamentation. Louis
Premium Sustainability Architecture Natural environment
External Environment Analysis Previously‚ you read about the industry analysis of the beer‚ wine and liquor industry and the five forces that affect a firm’s ability to serve consumers and turn a profit. Next‚ successful companies must recognize and respond to the major forces affecting our macro environment‚ for example; stock market decline‚ increase in unemployment and global warming. Companies must now consider several external environmental forces while running their business‚ in particular
Premium Beer
Organic Farming vs. Conventional Farming There are various reasons of why organic farming is more sustainable than conventional agriculture. Concisely‚ the most important reasons can be explained as under. If we grow food organically‚ it benefits the soil‚ water cycles and biodiversity. The author T. Singh (2004) writes that the Green Revolution technology “has been very successful in achieving spectacular results in food grain production during the last three decades. However‚ signs of fatigue
Premium Agriculture Agriculture Organic farming