organic fertilizer feasibility study

1.0 Executive Summary McDonald’s is the world’s largest chain of fast food restaurant serving more than 58 million customers daily. The firm has an excess of 30,000 restaurants worldwide employing 1.5 million people. The business began in 1940 with a restaurant opened by two brothers namely Richard and Maurice McDonald in San Bernardino, California and then was bought by Ray Kroc who is now the founder of the McDonald’s corporation. A McDonald's restaurant is operated by a franchisee, an affiliate, or the corporation itself. The corporation's revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald's revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion. The pioneers of the franchising countries in order are United States, Canada, Costa Rica, Panama, Japan, the Netherlands.

Today, the Philippines is also one of the countries that have a franchise of McDonalds with 300 restaurants nationwide. As of 2005, McDonald’s Philippines is a 100% Filipino owned company which is built by George T. Yang the first golden arches in 1981 from its first restaurant along Morayta, Manila. McDonald’s Philippines is now in the pursuit of being a multi-billion peso company continuing to expand and serve the Filipinos all over the country.

McDonalds have many different systems that provide specific systems. Understanding the system functions will give you an understanding of why McDonalds has become a great success. These are: Point of Sale System, which gives customer satisfaction and it is greatly use especially the counter area where cashiers are using because it capture total sales and gather information. Next, Knowledge Management System, it is use by the management team wherein they provide rapid feedback about profitability and information also it is use to plan for the future purpose. Third, Transaction Processing System involves