success factor for the service companies. Service is close conceptual as well as empirical link to customer satisfaction turned it into the core marketing instrument‚ making it the most researched area in services marketing (Fisk et al.‚ 1995; Bolton et al.‚ 2000). In addition‚ the accumulated research has linked positively the service with profitability (Fornell‚ 1992). It is very important to retain the customer. But‚ nowadays‚ the service provider needs to identify other factors that lead
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Sports sponsorship and consumer purchase intention： From the perspective of consumer brand awareness 1.0 Introduction Sports sponsorship has long been crucial sources of funds for sports‚ literature and art as well as the social events. And after 30 year of development‚ sponsorship marketing has gradually become a global industry. It is widely acknowledged that sports sponsorship enhances the consumer’s perception of a brand via big events
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2.0. FACTORS TO CONSIDER WHEN BUYING FROM ABROAD (Ng’holombi D.W. –BBA Procurement & Logistics Management‚ CPSP) 2.1. Identifying a Supplier: An international buyer‚ among other things to consider is where he or she is going to source his or her requirements. To many buyers especially who are starting this transaction‚ always suffer a lot of problems and some times they end into buying from unreliable suppliers. It is very important to put in mind that‚ identifying a supplier is a professional
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Factors of Channel Intensity Decisions There are eight factors for channel intensity decisions and the first is channel competition to prevent complacency in this a manufacturer has to place its brand or product in different stores. This helps the business to expand its profits‚ and keeps them in competition with other brands. The book tells us how weaker brands may do this by contracting with large retailers such as Wal-Mart in order for their product to be show cased; but this may not always be
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device? 20. What is projection & tell me the difference between parallel & perspective projection. 21. What do you mean by rasterization? 22. What do you mean by scan conversion? 23. Differentiate between Raster scan and Random scan. 24. What decision parameter does in Bresenham’s & midpoint circle drawing algorithm? 25. How can we fill polygon give the methods? 26. What is the slope of the line and how to calculate it in standard form and polar form? 27. What is 2D viewing and 3D viewing
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By Chidera onyemenam As comprehensive as this topic might seem‚ factors influencing media as it concerns structure‚ number of outlets and contents can be broadly classified into two. a) EXTERNAL FACTORS b) INTERNAL FACTORS EXTERNAL FACTORS: this covers the influence on the media as a result of the environment within which the mass media communication system operates. They include: i)cultural influence
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Business and its Environment Dr. Racz Matron and Dr. Márta Szabados August 25‚ 2009. Factors influencing the multinationals and local companies for the market position. INTRODUCTION Couple of years before the policy maker decided to lower down the tariff barriers and to give permission for foreign investment. Multinational companies have
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------------------------------------------------- Title: Consumer Behavior and Decision making process in Rural Market Executive Summary: Several Indian‚ European & U.S. multinational firms have been making inroads into the rural India for years. Companies such as Unilever‚ P&G‚ Godrej‚ Marico‚ Phillips and Nestle have long been known to India’s rustic consumers. Among U.S. firms‚ companies such as Colgate and Gillette have made considerable headway. According to Adi Godrej‚ the Chairman of Godrej Consumer Products Ltd. marketing
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using goods and services - has become an important attribute for time poor consumers. Berry‚ Seiders and Grewal (2002) proposed that convenience can be measured as a five dimensional construct comprising decision‚ access‚ transaction‚ benefit‚ and post-benefit. This paper examines the empirical reliability and validity of Berry et al’s five dimensions within one service setting. The results of a survey with 443 service consumers found that the five measures were all reliable (i.e. an alpha of above
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CHAPTER 1: Introduction 1.1 Tittle Factors Influencing International Student Enrollment at APIIT/UCTI 1.2 Background of the Research Malaysia Higher Education has been looking in a reasonable boom that recently happened in the influx of enrollment international students from around the world. This boom has been as a result of Malaysia government for coming out with a policy and vision of making Malaysia as a Centre and hub of educational excellence‚ and putting series of reforms and changes
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