LVMH………………………………………………..….13 4. Competitors……………………………………………………………………..…14 II. LVMH strategic integration.………………………………………………………….15 A.The logic of métiers…………………………………………………………..………….15 B.Optimization of synergies….……………………………………………………………18 III. Marketing program: how to double profits within 5 years……………………20 A. General recommendations on strategic sectors………………………………………20 B. The Asian market…………………………………….. ………………………...……21 1. Challenges and opportunities……………………………...........................
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Fashion as Art: Is fashion today considered a high art form worthy of being exhibited in museums? What is fashion? Is it art? Is it high art? In the world of fashion and art today‚ this is a contested question. Many art critics do not see fashion as an equal to the fine arts such as painting and sculpture. Critics have made remarks that fashion design should be “under the heading of vanity for its intent is of no inner value” (Miller 25-40). Edmund Burke and Immanuel Kant both
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The Fashion Channel is a well known cable television network dedicated to fashion only. CEO Jared Thomas founded the network in 1996 and had seen constant growth in sales‚ revenue and profit since its beginning. Thomas understands that in order to stay aggressive the company needs to strengthen its competitive position. Thus‚ Thomas hired Dana Wheeler‚ an expert in marketing. Dana needs to prove that her recommendations of spending more than $60 million in national and affiliate advertising‚ promotion
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L’Oreal: Global Brand‚ Local Knowledge L’Oreal: Local Knowledge‚ Global Brand Case Study: What are Some of L’Oreal’s Ways? Author: Ted Landgraf The purpose of this case study is: Show how important market analysis is in all business areas; Know your competition; To strive and prosper‚ be an “ABC Organization”; Think outside of the box; Innovation is powerful; Branding is necessary; Global strategy is fundamental; Know Your SWOT; and Much more. © Above the Standard Procurement Group®‚ Inc.‚ www
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Kudler Fine Foods Marketing Research Introduction Kudler Foods opened its doors for the first time on June 18‚ 1998 in La Jolla‚ near San Diego‚ California. Within the next five years‚ Kudler Foods opened up two additional stores‚ both in the San Diego metropolitan areas‚ in Del Mar and Encinitas. The founder or Kudler Foods‚ Kathy Kudler‚ had once been a Vice-President of Marketing for a defense contractor but wanted to make some changes to her stressful lifestyle. Her love for cooking helped
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Fashion Design ♥ Job Description‚ Salaries‚ Benefits and Useful Links Fashion/clothing designers design clothes‚ accessories and shoes. Some design expensive one-off pieces. Others work in a team creating a whole range of mass-produced fashions‚ or specialise in particular areas such as sportswear. The responsibilities of a designer may include: producing concepts making sketches by hand or on the computer developing patterns overseeing production analysing trends in fabrics‚ colours and
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THE FASHION CHANNEL The Fashion Channel is an unique leading cable TV network specialized in only fashion programming with broadcasting 24 hours a day and 7 days per week.The channel has a steady uprising revenue background and profitable high growth above the its’ industry average from the establishment in 1996 by two men who has an entrepreneurial spirit. TFC(The Fashion Channel) has a huge revenue amount of 310.6 million in 2006 with 80 million household viewer who has subscribed to their
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Part 1: Executive Summary This case focuses on the Spanish retail giant‚ Inditex and how its largest retail chain Zara has been so successful through its simple business model of speed‚ flexibility‚ and high fashion. As of 2002‚ Inditex had six separate chains: Zara‚ Massimo Dutti‚ Pull & Bear‚ Bershka‚ Stradivarius‚ and Oysho. Each chain operates independently and is responsible for its own strategy‚ product design‚ sourcing and manufacturing‚ distribution‚ retail. Zara is by far the largest
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Contents List of figures 3 List of Tables 3 Introduction 4 1. Marketing mix using Tesco Poland as an example 5 1.1 Products 5 1.2 Price 6 1.3 Place 6 1.4 Promotion 7 1.5 People 7 1.6 Process 8 1.7 Physical evidence 9 1.7.1 Parking 9 1.7.2 Buildings 9 1.7.3 Stores/decor/furnishings 10 2. Micro environment - competition 11 2.1 Tesco vs. Biedronka (Ladybird) 12 2.2 Tesco vs. Carrefour 12 2.3 Comparison of the top 3 retail chains in Poland 13
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THE FASHION CHANNEL A TIME FOR CHANGE Implementing Sustainability through Targeted Marketing THE DATA – STRATEGIC MARKETING RESEARCH The Fashion Channel Ad Revenue Calculator Multi Segments One Segment Two Segments Current 2007 Base Strategy Strategy Strategy TV House Holds 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 110‚000‚000 Average Rating 1.00% 1.00% 1.20% 80.00% 1.20% Average Viewers (thousands) 1‚100 1‚100 1‚320 880 1‚320 Average
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