Group 01 2278503 4196747 7681247 B025727 B026799 International Marketing Dr. Essam Ibrahim 05/03/2012 Fast-food Industry Table of Contents 1. Executive Summary 2. Introduction 3. International Marketing Analysis 3.1. PESTEL Analysis and Environmental Impact Matrix (Macro Environment) 3.2. Porter’s Five Forces – Fast-food Industry 3.3. Identification of Key Players and their Competitive Position 3.3.1. Strategic Groups 4. Key Player – Evaluation of International Activities 4.1. Identification
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chain was originated by Fred DeLuca‚ a young entrepreneur who started the business to pay for tuition in pursuing his doctoral degree. DeLuca and his partner Dr.Peter Buck opened their first Subway in 1965. With the passion of promoting healthy fast food‚ the company opened their first franchise store in 1974 and expand to over 43‚500 store globally as of today. Subway is known and promotes the freshness of its products and the wide personal customization available for the sandwich.(Subway History
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will also indentify where McDonalds are facing the conflicts in dealing with the external influences. A stakeholder is defined as any individual or group who have an interest in the success o the business. McDonalds is one of the world’s leading fast food restaurants. IT opened its first restaurant in the United States in 1954 and has since expanded to also most every country on the plant. Its first UK restaurant opened in 1974 and McDonalds now serves around 2.5 million customers everyday in the
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French Fries and how they are made The core reading is Eric Schlosser’s “Fast Food Nation: Why the Fries Taste Good”. Eric Schlosser was born in Manhattan‚ New York‚ he spent his childhood there and in Los Angeles‚ CA. Schlosser studied American History at Princeton University and earned a graduate degree in British Imperial History from Oxford. Schlosser is known for his bestselling book‚ “Fast Food Nation”. Schlosser helped make his book into a film directed by Richard Linklater. I find this
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addressing the way corporations market food? a. A legal strategy that people have taken in order to change the way corporations market food is class action lawsuits such as Pelman vs. McDonalds. Pelman plaintiffs sued McDonalds for causing obesity‚ diabetes‚ heart disease‚ high blood pressure‚ elevated cholesterol intake‚ or other health related harms. Pelman’s hope is to change the way McDonald’s markets food to children in hopes that people realize that the food can be potentially hazardous to health
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clearly affect the company. The major external threat affecting the firm is the fact that people want to eat healthy diets and therefore this greatly contributed to it losing business because of the related health concerns. The complexity of the fast-food industry has led to a situation whereby in order for firms to compete‚ it is essential that they differentiate their products according to the needs and preferences of the customers and at the same time ensure that they serve healthy products while
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English 101 Summary Paragraph Summary of “The Most Dangerous Job” “The Most Dangerous Job‚” an excerpt from the book Fast Food Nation by Eric Schlosser‚ is a narrative on the dangerous events that take place behind close doors in a slaughterhouse. In this narrative‚ Eric Schlosser discusses his trip to a slaughterhouse in the High Plains. Schlosser describes in vivid details his experience there. When entering the building‚ an upset worker at the slaughterhouse takes the author on a tour. He
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Internal and External Analysis of Subway STR 581 Carlos Pineda June 9‚ 2014 Internal and External Analysis of Subway Subway’s mission is: “Delight every customer so they want to tell their friends – with great value through fresh‚ delicious‚ made-to-order sandwiches‚ and an exceptional experience.” Subway’s franchise vision is to be the number one Quick Service Restaurant (QSR) franchise in the world‚ while delivering fresh‚ delicious sandwiches and an exceptional experience. Subway has
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Periodic Table of the Elements Group 1 Group 18 1 1 1.00794 1 2 H 1s1 Hydrogen Group 2 Atomic Number Key 30 65.39 2 Atomic Mass 4.002602 0 He Group 13 Group 14 Group 15 Group 16 Group 17 1s2 Helium 3 2 (6.941) 1 4 9.012182 2 Li [He]2s1 Lithium Be [He]2s2 Beryllium Zn [Ar]3d104s2 Zinc Oxidation States Symbol Electron Configuration 5 10.811 3 6 12.0107 ±4‚2 7 14.0067 ±3‚5‚4‚2 8 15.9994 -2 9 18.9984032 -1 10
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Unit 2: America in the 20th century Written Assignment #2 Total points possible: 100 Directions: Choose ONE of the paper topics below and follow the specific directions indicated for your chosen assignment. You should be submitting a typed‚ double-spaced‚ size 12 font paper approximately 3-5 pages in length. Any papers should be submitted in MLA or APA citation format. After you have written your finished assignment‚ upload your paper as a file to the Turnitin Assignment located on Moodle. Papers
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