The country I would choose to launch the Indian Fast Food would be Bulgaria. In order to evaluate the marketing strategy we have to make research and to discover the differences between the Bulgarian and the UK market 1. Fast food in Bulgaria There is a little amount of information regarding the fast food market free on internet. A survey‚ done by Synovate (Synovate‚ 2009)‚ shows that the Bulgarians love fast food more than that Americans and the Brits. According to the survey more than 68%
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The Big One Top executives for major fast food industry are some of the highest paid executives in the world today. To most of the public we have no idea as to what goes on behind the doors in the fast food industry‚ other than what we order at the restaurant. These executives are part of a major problem our society is having with this industry. Are they to blame‚ maybe‚ but besides the executives there are many others that play a major role in this industry that is considered to be a giant
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Strategic Alternatives SWOT Analysis 5. Recommendations Short Term Medium Term Long Term 6. References 1. Introduction The following is a report on the fast food market and more specifically McDonalds. This report aims to establish the strength of the fast food market and the strength of McDonalds within this market. It will help to establish what objectives McDonalds can strive towards in the future. The report consists of: a look at the organisation itself;
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Fast Food Transforming American Society Fast food has grown to be a big part of American Society. According to Eric Schlosser‚ “Over the past few decades‚ fast food has infiltrated every nook and cranny of American Society” (3). In a sense‚ his statement about fast food is not too exaggerated. Today‚ we see fast food all over America‚ whether it is through television advertisements‚ billboards‚ and magazines. America has grown to be the number one fast food country in the world. The increase
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find anything as cheap‚ tasty and convenient as fast-food. Meeting the demand of people in the increasing busy pace of work‚ such fast-food chains as KFC‚ BBQ or McDonald were introduced and have deeply ingrained among those who work more and more while spending less and less time on cooking. Nevertheless‚ fast-food chains should not be supported due to several reasons. For one thing‚ fast-food is apparently not good for people’s health. Such fast-food products as fried chicken‚ fried potatoes are
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Today‚ fast food restaurants have appeared in large quantities all over the world. Many fast food companies all have business everywhere such as McDonald’s‚ KFC and Burger King. Variety of people‚ especially the youths‚ prefers to eat fast food than cook at home. Absolutely‚ fast food is convenient for people’s lives‚ and has become popular in the world. However‚ fast food is making the world unhealthy and impatient. The appearance of fast food restaurants represents the fast pace of the world’s
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According the documentary Fast Food Women‚ it seems that it is in fact women that are mostly found working at a fast food restaurant. There are numerous reasons as this could be including having trouble finding another job‚ or even just settling for that job to help make ends meet. Despite‚ the fast food chain having mostly women as their workers‚ it is still men that tend to manage the restaurant. In order‚ to confirm this conclusion I decided to attend a fast food restaurant myself. I did not have
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examples is fast food. Today the demand for the‚ hectic lifestyles‚ timesaving products are increasingly. Obliviously one of the example is Fast Food Industry. The rate of growth in consumer expenditures on fast food has led most other segments of the food-away-from home market for much of the last two decades. Since 1982‚ there is growth rate in consumer spending at fast food. The consumers spent at fast food outlets grew at an annually he proportion of away-from-home food expenditures on fast food also
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LITERATURE OF FAST FOOD INDUSTRYACCORDING TO AMERICAN ASSOCIATION OF WINE ECONOISTS STUDY‚ TheEffect of Fast Food Restaurants on Obesity‚(January 2009):ABSTRACT:This Study investigate the health consequences of changes in the supply of fast foodusing the exact geographical location of fast food restaurants. They ask how the supply of fast foodaffects the obesity rates of 3 million school children and the weight gain of over 1 million pregnantwomen. On the other side‚ the presence of non-fast food restaurants
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Fast food is the term given to food that can be prepared and served very quickly‚ first popularized in the 1950s in the United States. While any meal with low preparation time can be considered fast food‚ typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients‚ and served to the customer in a packaged form for take-out/take-away. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. The term "fast food"
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