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    The Great Fear

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    Times change and people come and go‚ but fear is a constant‚ and in "The Great Fear" by J. Ronald Oakley‚ he describes the wave of fear that occurred in the 1950s. In 1692‚ the townspeople of Salem were scared into believing that they were among witches‚ and in 1950’s the "Red" Scare destroyed thousands of peoples lives that were accused of being Communists. Those accused in both witch hunts were put on trial‚ and while many were killed in Salem‚ the Red Scare had blacklisted those persecuted. The

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    Machiavelli And Fear

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    able to provide peace and order to the Romagna. Therefore‚ no prince should mind being called cruel for what he does to keep his subjects united and loyal. Machiavelli believes that a prince should make examples of punishing a few‚ by creating some fear to his subject that will prevent disorder‚ which is better than having entire community unrest. And it would be impossible

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    Fear and Foresight

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    Fear and foresight have a major impact in many of our life altering choices when provided with time to think the decision through. Before making life-altering decisions there is the foresight component‚ in which we make predictions about what the result of our decision will be‚ and the fear part of it‚ in which we make predictions about all of the negative results that could come from making a major decision. It is essentially weighing the risks involved as well as the potential rewards that could

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    Shock Advertising

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    Shock Advertising (Government Sector) “Shock adverting in public service advertisements: a study of the effects on UK university students” Definition: Shock advertising is a type of advertising generally regarded as one that “deliberately‚ rather than inadvertently‚ startles and offends its audience by violating norms for social values and personal ideals. It is the employment in advertising or public relations of "graphic imagery and blunt slogans to highlight a public policy issue‚ goods

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    What Is Fear

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    What Is Fear? Fear is "an unpleasant and often strong emotion caused by anticipation or awareness of danger."[1] Fear is completely natural and helps people to recognize and respond to dangerous situations and threats. However‚ healthy fear -- or fear which has a protective function -- can evolve into unhealthy or pathological fear‚ which can lead to exaggerated and violent behavior. Dr. Ivan Kos lays out several different stages of fear. The first is real fear‚ or fear based on a real situation

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    Anxiety & Fear

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    Anxiety & Fear Anxiety and fear are both emotional reactions to danger‚ yet there is a difference between the two. Fear is a reaction that is proportionate to real danger; anxiety is a disproportionate reaction to danger or even a reaction to imaginary danger. Anxiety is feeling unrealistic fear‚ worry‚ uneasiness‚ and being unfocused. People who have anxiety also tend to feel restless‚ have fatigue‚ problems in concentration‚ and muscular tension. Fear is the ability to recognize danger leading

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    Advertising to Emotions

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    Advertising to Your Emotions When a message is transmitted through the media by way of advertising‚ it can provoke many emotions in the audience. Often times advertising can strike a cord with people and reach them through their insecurities and guilt in an effort to persuade them into buying something that they believe they need. An advertisement can very easily play on someone’s emotions to get him or her interested and “hooked” into their product before the person even realizes it. No advertisement

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    Fear and Phobias

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    Fear And Phobias What is your greatest fear? Do you know the answer? A lot of people don’t. We just know that we sometimes feel fear and most people don’t like it. Sometimes‚ people like the feeling of fear. Have you ever heard the term "adrenaline junkie"? That’s those people that like fear. In this article‚ I will tell you everything you need to know about fear and phobias. Fear The Origin and Reasons of Fear The sensation of fear is related to 2 parts of the brain‚ the prefrontal cortex

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    Advertising Objectives

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    Redmond December 2‚ 2014 Advertising Management Prof Dena Hale Advertising Objectives Communication goals A goal of communication is informing target audience and/or consumers about the company’s product features. One communication goal is that the target audience will see the brand and product in the first month of the product launch. The target audience will see this through social media and email blasts sent from the brands’ (Orange) sister companies. Advertising exposure will also be another

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    Philosophy of Fear

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    Philosophy of Fear In the pure state of nature‚ all humans are of equal mind and body‚ meaning that no one has a distinct advantage or disadvantage against another. The state of nature is also referred to as the state of war in which every man will fight and try to protect what they deem as theirs. Thomas Hobbes‚ a seventeenth century philosopher‚ described this as bellum omnium contra onmes‚ meaning the war of all against all. Due to everyone attempting to fight everyone else to stay alive

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