campaign focusing on the England Football team leading up to the FIFA World Cup 2010. NIVEA was not an official partner of FIFA but of the England team only. The ad campaign was a massive undertaking that involved many media and strategies to fully make use of the World Cup as a vehicle for brand awareness. The FIFA world cup is touted as the largest sporting event in the world and football itself is the most widely played sport in the world. Furthermore the England football brand isn’t simply a national
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Nike Nike was founded in 1964 by Philip Knight and Bill Bowerman. They started to design shoes that were lighter‚ better padded‚ and featured waffle like patterns in their rubber sole. At first not much commercial success. After that they started importing low cost‚ high quality running shoes out of Asian countries. A deal was made with Onitsuka to import these hoes to the US‚ there were sold under the brand name ‘Blue Ribbon Shoes’ (BRS). Their initial shipment were only 200 shoes. By 1964 BRS
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Yazid Zidane (born 23 June 1972) is a retired French World Cup-winning footballer. Widely considered one of football’s all-time greats‚ Zidane played for club teams in France‚ Italy and Spain‚ and was a member of the French national team. His career accomplishments include helping France win the 1998 World Cup and Euro 2000‚ in addition to winning the 2002 UEFA Champions League as a galactico with Real Madrid. One of only two three-time FIFA World Player of the Year winners along with Ronaldo‚ Zidane
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THE WORLD CUP Ow! I said as Eric slide tackled me. We were playing a two vs. two game and max was on my team while James was on Eric’s team. "Free kick" I said‚ "fine" said Eric as I trotted over to retrieve the ball. When I set the Ball down James stood right in front of it. "Get out of the way James" Max said. Finally James got out of the way and I kicked the ball. It took a slight deflection and went into the dump. "Not again" I said as I walked over to look in the dump for the ball. As we
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Racism has been a battle fought by many different nations and groups of people throughout the world‚ and throughout our history. National heroes from varying places such as Nelson Mandela and Martin Luther King are just a of these pioneers who have fought for the rights and respect of those with different skin colors on the social scene. A new monster though in the fight for racism has come about over the years‚ and that is racism in sports‚ especially controversies in soccer. These controversies
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given free tickets to the fifa world cup finals 2010 between Spain and Netherlands .i was absolutely thrilled to hear this from him. I am a huge Spain fan as I absolutely adore the club. I was very keyed up about watching Fabregas ‚ David Villa and of course Torres in person as I am a big fan of these players. We took the flight to Johannesburg just the next morning as we had planned. We reached the marvelous place which looked even more marvelous during this FIFA season. We decided to tour
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nineteen fifties‚ sweeping lofty gales spread unparalleled anticipation aloft the quiet English alleys for a tremendous historical event. Every year‚ Wembley Stadium sets the stage for fierce rivalries engrossing fans in heated contention for the FA Cup title. In England‚ soccer proves to be the lifeline of the common people‚ either drawing apart or bringing them together in celebration of the sport. Wembley’s iconic field is where all young players dream to compete with the biggest faces in the game
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CASE STUDY TAJ TELEVISION PRIVATE LIMITED & ANR V/s RANJAN MANDAL & ORS Introduction Rapid advances in technology and liberalization of the Indian economy have created an ideal market for people trying to misuse existing brand values that have been cultivated and nurtured over a period of time. Counterfeiting is a serious crime. The law punishes counterfeiters and those who purchase counterfeit goods (with fines and
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I came to the United States to bond with my father’s family and to learn English. When I arrived the differences were many‚ but gradually I learned to acclimate into the American culture. What distinguishes me from other candidates applying for admissions at the University is what Spanish traditions I can bring to the American experience. In Spain the crucial ingredients of my upbringing were the rituals of the Roman Catholic tradition and soccer. Everything and I mean everything rotated around
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It was a proud day for Canadian Rugby League‚ with the women recording their first ever World Cup victory to the tune of 22-8. The brave side came out on top against Papua New Guinea in an incredibly physical match to close out the second round of the group stages. After an impressive defeat in their first major hit-out three days ago against New Zealand‚ Canada brought that same resilience tonight in a game where they defended superbly. Papua New Guinea were attacking in front of a vocal pack
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