Introduction FIJI Water LLC is a U.S. based company‚ that market its famous brand in more than a dozen countries out of its bottling plant located in the Fiji Islands. The product concept was developed in the early nineties by David Gilmour‚ the Canadian-born owner and founder of Fiji’s renowned Wakaya Island Resort.1 As of 2008‚ FIJI Water marketed its bottled mineral water in about a dozen countries in North America‚ Asia‚ Europe and the Middle East. It was marketed as FIJI Natural Mineral Water in Europe
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altruistic measures? As it is the requirement and question in our topic. This report contains several parts. In the first part will be the brief introduction in Corporate Social Responsibility (CSR) and term of “GreenWashing”. The second heading will be explaining why companies engage and emphasis so much in Cooperate Social Responsibility (CSR). Followed by a brief discussion and in the last part some recommendations are given based on the analysis‚ followed by the conclusion of the report. References
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Fiji Water Mark Muraski BUS 330 Natasha Bell-Scott March 2010 Fiji Water Fiji water is more than just a rehydration product‚ it’s a lifestyle. In this paper I will explain how the three levels of product‚ augmented product‚ actual product and the core benefit relate to Fiji water. The packaging label is important to all manufactures and Fiji sells the idea well with its design. Fiji has used a new brand development strategy. When customers buy Fiji water they are showing that they
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Fiji Bottle Water Brian Ford Principles of Marketing Kristin Brocklesby April 13‚ 2008 Fiji Bottle Water This paper will incorporate my opinion of why customers buy Fiji Bottled Water. I will utilize the three levels of product including the core benefit‚ actual product and augmented product. Lastly‚ I will give my suggestions on which brand development strategies make the most sense for Fiji. The Core Benefit When customers purchase Fiji water‚ they are buying more than just bottled
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FIJI Water and Corporate Social Responsibility - Green Makeover or “greenwashing”? Case Study Marcella Biazon Principles of Marketing Dr. Konya Weber September 20‚ 2012 FIJI Water Case Study A corporation that says it is socially responsible‚ claims that they are concerned for society’s welfare; which also includes the environment‚ because now days‚ we are a lot more concerned about our environment and how everything affect it. The corporation will make sure to
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Corporate Social Responsibility CSR is a win- win opportunity for companies‚ financial investors and society at large * Corporate Social Responsibility * “CSR is about how companies manage the business processes to produce an overall positive impact on society.” Business has a responsibility to give it back to society * Corporate Social Responsibility Corporate social responsibility (CSR): * An obligation‚ beyond that required by the law and economics‚ for a firm to pursue
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Corporate social responsibility(CSR) is the corporation ’s way of giving back to the community. This research paper will discuss and analyze the benefits and problems of corporate social responsibility to see if the community is really benefiting from it or if it is just one of those things the corporation has to do to get credit on their tax return or as check mark. This paper will also discuss the incentives for company to engage in CSR ‚how consumers responds to CSR and their expectations from
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BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY PREPARED BY NAME : SURAJ VISHWKARMA ROLL. NO. : 44 CLASS : T.Y.B.M.S. COLLEGE : CLARA’S COLLEGE OF COMMERCE TOPIC Write an essay on Corporate Social Responsibility with suitable example to support your literature. CORPORATE SOCIAL RESPONSIBILITY Being social is a noble idea that works beyond the objective of maximum growth & possibility. The business organization must use their infrastructure & resources to protect
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was to have a setting of Italian elegance‚ a personal treat and a social gathering spot.(Keller & Kotler‚2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller‚2012). Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving back to its communities ‚ the environment and in its ethical
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Mushtaque Ali Jariko‚ PH.D student‚ Aalborg University‚ Denmark. ABSTRACT: The role of business in society has been debated in economic literature for a long time. Corporate Social Responsibility requires companies to acknowledge that they should be publicly accountable not only for their financial performance but also for their social and environmental record performance. More widely‚ CSR encompasses the extent to which companies should promote human rights‚ democracy‚ community improvement and sustainable
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