Corporate Social Responsibility
Running head:( STARBUCKS)
Starbucks
Aneez Mohammed
Columbia Southern University
Starbucks.
1.Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating it efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?
Starbucks opened up in 1971 in Seattle as the first Italian company in United States to have a coffee house for customers. The idea was to have a setting of Italian elegance, a personal treat and a social gathering spot.(Keller & Kotler,2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller,2012).
Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving back to its communities , the environment and in its ethical sourcing. "Leadership- starbucks," (2013) indicated Starbucks has responsibilities at sharing resources with the private sector by improving community education, employment, health, housing and safety. In a similar manner Starbucks has a foundation that is dedicated to the development of young people to become extraordinary leaders, by investing in the leadership skills required for the changing global economy.("Leadership-starbucks,"2013)
Most importantly Starbucks has created jobs for across the country. Starbucks is also committed to buying and serving the highest quality coffee and only buys from responsibly grown and ethically traded companies ( "Leadeship-starbucks,"2013). The primary reason Starbucks buys coffee this way is because it believes in doing good for future farmers and helps mitigate the impacts of climate changes for the planet. Generally speaking the Starbucks brand is doing everything which attracts customers and expands the business and provides a steady job for employees. In an effort to being a
Starbucks
Aneez Mohammed
Columbia Southern University
Starbucks.
1.Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating it efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?
Starbucks opened up in 1971 in Seattle as the first Italian company in United States to have a coffee house for customers. The idea was to have a setting of Italian elegance, a personal treat and a social gathering spot.(Keller & Kotler,2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller,2012).
Starbucks is known as a responsible company since it started its operation in 1971. It has been a leader in its social responsibility at giving back to its communities , the environment and in its ethical sourcing. "Leadership- starbucks," (2013) indicated Starbucks has responsibilities at sharing resources with the private sector by improving community education, employment, health, housing and safety. In a similar manner Starbucks has a foundation that is dedicated to the development of young people to become extraordinary leaders, by investing in the leadership skills required for the changing global economy.("Leadership-starbucks,"2013)
Most importantly Starbucks has created jobs for across the country. Starbucks is also committed to buying and serving the highest quality coffee and only buys from responsibly grown and ethically traded companies ( "Leadeship-starbucks,"2013). The primary reason Starbucks buys coffee this way is because it believes in doing good for future farmers and helps mitigate the impacts of climate changes for the planet. Generally speaking the Starbucks brand is doing everything which attracts customers and expands the business and provides a steady job for employees. In an effort to being a