Preview

Case Study

Satisfactory Essays
Open Document
Open Document
388 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Case Study
1. How does Starbucks' approach to social responsibility relate to the three concepts of social responsibility described in the text?

Starbucks' approach to social responsibility relates to stakeholders, societal, and profit responsibility in many ways. It relates to stakeholder responsibility with the employees or partners, their coffee farmers, and customer satisfaction. The video stated "social responsibility start with the employees". Starbucks offer employees health care benefits and stock options to all employees half time or full time. Employees are called partners and this motivation makes employees want to come to work. Starbucks makes sure that their coffee farmers are happy as well. Because they are who keeps the company going is has put it where it is today. They are offered fair wages, reasonable prices, and they make sure that their farming conditions are good. Starbucks also makes sure they keep customers loyalty because they wouldn't be able to have a good Corporate Social Responsibility (CSR) which benefits every aspect of the company. Reports are also sent out so stakeholders know what the business is doing.
Starbucks approaches the societal responsibility includes having an environmental mission which is very strong at Starbucks. They make sure they use conservation of resources daily to make minimize harm to the environment. Starbucks has a Green team this group of people goes to the stores and make sure they are operating in an environmental friendly manner.
Starbucks approaches profit responsibility by giving to non profit organizations and literacy programs. They have a "Make Your Mark" program which Starbucks gives ten dollars for every hour an employee volunteers at the non profit organization. Starbucks use only one percent of fifteen million pounds of coffee a year. Starbucks is always making sure they act social responsible.

2. What role does sustainable development play in Starbucks' approach to social responsibility?

You May Also Find These Documents Helpful

  • Good Essays

    Starbucks provides a lot of value to and for its customers. As I was reading Starbucks mission statement, I noticed the company really strives for a welcoming environment where you would want to come do work, get a coffee, and just chill. I feel as though the company targets more millennials. Starbucks is a place where I would want to go do homework while getting an awesome Frappuccino. “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.” One big core value I saw on their website was community service. Starbucks employees connect with communities to give opportunities that help that local neighborhood. There is a link on the website to join or lead community service projects. “With your support, we can keep making a positive impact – one…

    • 694 Words
    • 3 Pages
    Good Essays
  • Better Essays

    “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time ("Starbucks", 2012).” Starbucks mission is to not only provide the highest quality of coffee but also make a positive impact on the world. Ethisphere Institute over the last six years has selected the World’s Most Ethical Companies and Starbucks has made the list every year. What are the key components that make Starbucks one of the most ethical companies in the world? Starbucks has developed the Standard of Business Conduct guide for their financial environment, as well as the behavior of their employees. Starbucks uses strict regulations and a variety of audits to ensure their accountability. Starbucks financial performance over the past few years proves an ethically responsible company can be extremely profitable.…

    • 1351 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Strategic Initiative Paper

    • 1626 Words
    • 7 Pages

    Starbucks has a long-standing effort in ethical conduct and global responsibility. One of the major efforts is sourcing ethically grown coffee. For example, Starbucks’ Annual Report for the 2009 states that “the Company’s focus is on ethically sourcing high-quality coffee, reducing its environmental impacts, and contributing positively to communities. Starbucks Global Responsibility strategy and commitments are integral to the Company’s business strategy.” (Starbucks Corporation, 2009, Annual Report).…

    • 1626 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Starbuck's Strategy

    • 1931 Words
    • 8 Pages

    The Starbucks Corporation presents a strong appeal for potential customers and employees because it has a strong organizational culture based on its values, which include “ethical sourcing, environmental stewardship and community involvement” (Being a Responsible Company, 2013). These values embody many cultures and Starbucks has incorporated them into their business model so they reach every corner of their organization. These values influence all Starbucks' business decisions including who they buy coffee beans from, as well as how they do business. They only purchase from countries that practice fair trade and use recycled materials. (Being a Responsible Company, 2013). Because these values are engrained into the culture of the organization, they have a global reach that expands outside the walls of Starbucks and spread to the communities that they serve. One example is their Ethos Water product that helps fund clean water initiatives by giving $.05 of every $1.80 to underdeveloped countries (McPherson, 2013). These types of initiatives come from strong core values which are the major factor contributing to Starbucks’ global success.…

    • 1931 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    5. Starbucks is using Corporate Social Responsibilty actions to tackle a lot of the issues they face. Starbucks defines CSR as conducting business in ways that produce social, environmental and economic benefits for the communities in which they operate and for the company’s stakeholders and shareholders. They have created internal structures to ensure that any emerging issues are recognized,…

    • 620 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    What is your evaluation of Starbucks social responsibility strategy? Is it sincere or just something the company does and talks about to create a good public image?…

    • 459 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    The mission of Starbucks is to "to inspire and nurture the human spirit - one person, one cup and one neighborhood at a time." Further, it shows concern about the environment and has an environmental Mission Statement: "Starbucks is committed to a role of environmental leadership in all facets of our business". Further the Starbucks website claims that its stress will be on the quality of coffee, it calls its employees its partners, that it will connect with its customers, create a sense of belonging with its customers and take its responsibility to its neighborhood seriously. In accordance with its mission, Starbucks has created a culture where they create an atmosphere. The culture is that of focusing on customer satisfaction. In addition, the employees seek to enhance customer experience and provide higher value to the customers. The employees seek customer feedback. The culture emphasizes customer care in such a way that customer choice ultimately shapes the strategy of the company (Fellner). K, 2008). The culture seeks to build close relations with customers and this leads to the building of a customer base. Starbucks builds its culture by first training its new employees on ethics, ergonomics, safety, legal compliance and hands-on-training. The mission statement, customer service and corporate culture are communicated to new employees during their training. The mission statement is so well engrained in its employees that it becomes guidance for decision making. The employees also cherish the Starbucks experience. The culture of Starbucks has some positive effects. It has a lower turnover rate of employees and improve the level of ethics n the employees. The company has plans to conduct business n an ethical manner through ethical sources of coffee, environment protection, and social involvement of Starbucks. Starbucks has used the strategy of…

    • 802 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Today Starbucks is more than a coffee chain and Conservation International is hardly a household name. Through its efforts, Starbucks has transformed into a location where friends to catch up, colleagues can have impromptu meetings, and others simply get their coffee fix for the day. Thinking back to Starbuck’s humble beginnings, they only sold roasted coffee blends, tea, and spices. Howard Shutlz had the vision to transform Starbucks into more than just a coffee house –a destination where espresso, food, and merchandise would be sold sold as well. It wasn’t until he was able to buy out Starbucks and take over the Starbucks brand that his vision was able to become a reality. Over the next ten years Shultz initiated an aggressive expansion program where Starbucks boasted “more than 4,000 stores in the U.S. alone, not to mention over 1,500 stores internationally” (Austin & Revis, 2004). With such an assertive move in the market, Shultz had to consider environmental ramifications that his business had as well in order to please environmentalists who had been keeping a watchful eye on it throughout this expansion phase. The cold hard truth is that advocates are going to target the biggest and most visible company that they think has an impact on whatever issue they are most concerned with. That is where Conservational International came into the picture.…

    • 2048 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    One of the most recognised company 's within the world of CSR is Starbucks Coffee company. Starbucks offers healthcare benefits and fair trade prices to its coffee bean growers around the world. They also offer a 10% discount to customers who bring in their own coffee mugs, to lessen their impacts on the quantity of resources they use for manufacturing the paper cups. Starbucks also use the notion of CSR to their advantage by advertising the fact that they engage in it. On all of their cups, it states that the coffee is fair trade, and the materials used have been recycled. This is an innovative method of advertisment because any customer looking to chose between the "big 3" notable Starbucks, Costa and Nero, may chose Starbucks because of the lengths they unertake to be socially responsible. (CNN- How UPS, Starbucks, Disney Do good). Starbucks CSR report stated that consumers are demanding more than just the product itself from their prefered brands. Employees are deciding to work for firms that are socially responsible, and shareholders are much more inclined to invest in firms with good corporate relations. (Corporate Social Responsibility- Whether or How?)…

    • 1834 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Named after the first mate in Moby Dick, Starbucks was founded in 1971 by three partners in Seattle’s renowned open-air Pike Place Market. Starbucks is now the third largest restaurant chain in the country, nearly 1,000 stores in 55 countries. It was the intention of director of retail operations and marketing Howard Schlutz to make Starbucks into “the third place” consumers frequent, after home and work. You can find a Starbucks in various settings including office buildings, bookstores, and university campuses. Starbucks promotes convenience by selling its products through retail outlets. In order to remain competitive, Starbucks has introduced many new products over the years. The recent global recession brought a change in policy, causing Starbucks to cut back on expansion in the US and focus more on international markets. Taking necessary measures to remain relevant, Starbucks has come up with successful, “keep customers coming” methods such as, Breakfast pairings, VIA instant coffee, Starbucks card, even a mobile app. Another key part of the Starbucks image involves its commitment to ethics and sustainability, “people first, profit last”. Because of its strong corporate culture, Starbucks has been ranked Fortune’s “100 Best Companies to Work for” for nearly a decade as well as being voted “Most Ethical Company” Founder and chair Schlutz is a true believer that ethical companies do better in the long run. Starbucks is also actively involved with nonprofit organizations around the globe including but not limited to Bono’s Product RED who raise money for HIV and AIDS research. The company also makes $14.5 in loans t poor farmers around the world. Schlutz key…

    • 933 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Values: Starbucks is focused on humanity. It strikes a balance between profitability and social conscience by ethical sourcing of coffee beans, environmental stewardship and community involvement (Eg. In places where coffee beans are grown and neighbourhood community of their stores).…

    • 3090 Words
    • 13 Pages
    Powerful Essays
  • Good Essays

    Cocacola

    • 732 Words
    • 3 Pages

    The corporation demonstrated social responsibility through Starbucks founder and chair Howard Schultz, who has been an advocate for increased awareness of ethics in business. In a 2007…

    • 732 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Starbucks Case Analysis

    • 512 Words
    • 3 Pages

    Starbucks’ mission statement is “To inspire and nurture the human spirit- one person, one cup and one neighborhood at a time”. The mission statement emphasizes the standards they want their company to accomplish and to uphold. They desire to increase their devotion to employees and customers, as well as a positive reputation in the community. Starbucks is concerned with social responsibility in its overall corporate strategy because they want to be devoted to their stakeholders. With the mission statement setting a high standard, Starbucks remains outstanding in social responsibility by meeting objectives formed by the company.…

    • 512 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Coffee and Starbucks

    • 3596 Words
    • 15 Pages

    * The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business. '…

    • 3596 Words
    • 15 Pages
    Powerful Essays
  • Powerful Essays

    Starbucks of Hong Kong

    • 1238 Words
    • 5 Pages

    In these days, instead of merely focusing on economic interests, multinational corporations (MNC) have engaged a number of sustainability initiatives in an effort to satisfy the needs of the present while preserving the ability to future generation by contributing on the three main elements: economic, environmental and social development. As a company becomes popular and possesses good reputation, consumers will put their eyes on how it gives back to communities and focus on the sustainable development thus has gradually become an essential strategy for global companies to strengthen the consumer loyalty. This report is going to discuss how a powerful and recognizable international coffeehouse, Starbucks, has made sustainability a part of the company responsibility.…

    • 1238 Words
    • 5 Pages
    Powerful Essays