COMPANY NAME: Fresh Direct WEBSITE: www.freshdirect.com INDUSTRY Fresh Direct is in the online grocery store industry. BACKGROUND/HISTORY Fresh Direct is an online grocer that delivers to residences and offices in the New York City metropolitan area. Fresh Direct offers online grocery shopping and delivery service to more than 300 zip codes in Manhattan‚ Queens‚ Brooklyn‚ Nassau County‚ Riverdale‚ Westchester‚ select areas of Staten Island‚ New Jersey‚ and parts of Connecticut. Fresh Direct
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Minicase 4 Yield Curve Hypotheses and the Effects of Economic Events CONCEPTS IN THIS CASE term structure of interest rates default risk risk premium yield curve expectations hypotheses segmented markets theory preferred habitat theory liquidity premium theory Your employer (a bank) has decided to offer five-year loans to its small business customers. You have been presented the task of determining what the appropriate minimum interest rate should be for the most creditworthy customer
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MINI MARKETING PLAN Introduction Marketing Plans work when they are based on unique‚ meaningful marketing strategies that focus on the current needs and desires of a target customer. Ten Steps to Marketing Success 1. Finding your niche ----Market Segmentation/Unserved or Underserved customers ----Size‚ Usage‚ Benefits‚ Lifestyles‚ Occupation‚ Distribution Channels‚ Geography‚ Income‚ Social Class‚ Personality‚ Age‚ Family size‚ etc. (Examples-Demographics‚ Market Surveys‚ etc
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Product Red 13 April 2014 Introduction Over the years‚ businesses have evolved to incorporate consumer views in their practices. As a result‚ consumer power has become an influential force that directs organizational strategies towards ethical practices. Based on the previously mentioned view‚ an evaluation of Product red’s strategy provides insight on its strengths‚ weaknesses‚ and improvements. Product Red Harvard Business School (2009) argues that numerous challenges
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associated with product silos Westpac bank has approximately 80 applications to manage their core product functions and 100 more applications to provide additional capabilities. A core product application supports only a small number of products such as bank accounts‚ credit cards‚ investments etc. Delivery mechanism of the core product is tightly coupled in the core product application‚ thus resulting into a product silos. Figure 1 explains the product silos high level view of product silos. Delivery
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average growth rate to forecast 2012 sales. g = [(2048725/1248311)^ .3333] -1 g = 17.956069% 2012 sales = 2048725 (1+.17956069) 2012 sales = 2416595.469 5. A firm is considering two projects‚ and it requires a 12% return on its projects. Their minimum payback period is 2.5 years. Assuming the projects are independent (not mutually exclusive)‚ which would you choose based on the payback method? The NPV? The IRR? Project A Project B Initial
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pundit‚ David Kiley‚ predicted that “Kellogg will run up against what every ambitious consumer marketer eventually faces: a case of brand extension greed.” But four years later‚ that prediction hasn’t materialized. Kellogg has sustained healthy success‚ generating nearly $13 billion in 2009 sales‚ by continuing to introduce low calorie cereal and snack options. Most of the products in the Special K line build on the famous “Special K diet” and provide versatile weight management solutions that are marketed
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Chapter 9-12 I.D. Terms 1. Washington’s Farewell Address- an essay George Washington wrote to stay neutral from foreign affairs. “We need to stay focused on well-being of U.S. since we are a new country.” For the next 150 years‚ the U.S. didn’t sign an alliance. Isolationism formed from this address. Twice however‚ the US got involved in the European struggle. 1) in 1798 in opposition to France & 2) in 1813 in opposition to Great Britain. He basically said he was totally for the Neutrality
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Currently the company employees over 30‚000 people and its global operations have reached 86 countries. Nestlé’s main competitors are other packed food manufacturers such as Unilever‚ Kraft Foods‚ Cadbury Schweppes‚ Hershey Foods and GROUPE DANONE.(1) Products Nestle manufactures a range of consumers goods. • Baby foods e.g. Cerelac‚ Nestum • Bottled water e.g. Nestle Pure life • Cereals e.g. Chocapic • Chocolate & confectionery e.g. Aero • Coffee e.g. Nescafe
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Fragranced products are required to be classified‚ and if hazardous‚ labelled according to the Classification‚ Labelling and Packaging (CLP) Regulation‚ unless covered by other sectoral legislation. Gill Pagliuca looks at what types of hazards may be present in these products‚ what sort of information may be needed for classification‚ and at some of the issues that suppliers may face when labelling these products. Many suppliers of fragranced products are not aware that their products are in scope
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