Abstract This brand audit report is for Louis Vuitton. The purpose of doing this is to evaluate the brand equity of Louis Vuitton‚ both from the customers’ and firm’s perspective. As the brand equity is based on brand knowledge‚ (Keller‚ 2003) the brand audit is carried out through a survey designed to measure two components of brand knowledge; namely brand awareness and brand image. In conclusion‚ it was found that the consumer can recall Louis Vuitton and they do recognize the brand. They also
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THE EFFECTS OF ACCOUNTING CONCEPTS ON FINANCIAL STATEMENT 5.1 ENTITY CONCEPT The first accounting concept is entity concept. These concept shows accounts are kept for entities and not the people who own or run the company. Even in proprietorships and partnerships‚ the accounts for the business must be kept separate from those of the owners. This is because what whatever amount the company owes to others is not the liabilities of the owners. The maximum amount that the owner is going to lose
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1.1 Meaning of Ratio Analysis Ratio analysis has been view as a primary technique of the analysis of financial statement from various aspects of business. (Brigham & Houston‚ 2004 p. 95)state” Ratio Analysis involves comparisons. A company’s ratios are compared with those of other firms in the same industry‚ that is‚ to industry average figures.” Ratio refers to the relationship expressed in mathematical term among a set of numeral and two individual links with each other in logical way. It
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A Computerized Audit Practice Case Description of the Practice Case This case has two learning objectives. First‚ it provides the student an opportunity to apply auditing concepts to a “real-life” audit client. The client‚ Biltrite Bicycles‚ Inc.‚ operates within a unique business climate and internal control environment‚ and the student must assess inherent risk and control risk accordingly. The case contains modules involving sampling applications‚ risk assessment‚ audit documentation‚ analysis
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to the Financial Statements ------------------------------------------------- The purpose of this assignment is to increase your understanding of the information contained in a firm’s financial statements and of the relationship between the statements. As you study financial accounting‚ we will focus on using financial information in a meaningful way‚ to understand the firm’s past performance and project its future performance. One of the analytical tools that we will use is financial ratio
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Introduction After the end of every year‚ major companies produce an annual report to show shareholders or poteintial investors their performers for the year. Throught this report‚ the company is able to plan and set goals for the next trading year. Therfore‚ allowing them to identify their weakness and streanght. The purpose of this report is to analyse Tesco’s annual report. The reoprt consist of a sypnosis of Tescos‚ describing what it does where it does it‚ how many people it employs
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PACE UNIVERSITY- ACC-615 DR. FINN Financial Statement Analysis IBM and Microsoft Bill Jacoby 4/20/2010 Financial Statement analysis for two comparable companies; IBM and Microsoft ACC-615 Dr. Finn; William Jacoby Microsoft Corporation is the world’s largest software company. Microsoft has five operating segments; client‚ server and tools‚ online business services‚ Microsoft business division and entertainment and devices division. They develop personal computing software including the
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summary Objectives of the study * This project aims at the advanced and thorough study of internal audit system in the organization including internal controls /systems & processes. * To establish the rationale of internal audit. * To find if the internal audit observations are complied with & corrective actions are taken on timely basis. * To look into the internal audit process and suggest practical solutions for improving the systems & Controls. * Studying the risk-profile
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Financial Statements IFRS vs. GAAP Kathrine D. Nepon Strayer University John Ware ACC 401 November 27‚ 2011 ABSTRACT For those in the business world‚ particularly in the accounting field‚ a major issue has surfaced in recent years relating to the differences between Generally Accepted Accounting Principles (GAAP) and the International Financial Reporting Standards (IFRS). Currently‚ the majority of countries in the world follow International Financial Reporting Standards guidelines; however
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INTRODUCTION Audit Planning and reporting Auditing planning and reporting are two critical stages in whole audit Cycle. Audit planning is before beginning of field work and reporting is last Stage in bank audit Good planning leads to effective Reporting Planning (also called forethought) is the process of thinking about and organizing the desired activities required to achieve a desired goal. Planning involves the creation and maintenance of a PLAN. As such< planning is
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