Target audience: 10 marks The target audience should be described using multiple segmentation variables. CUSTOMER DIVERSITY AirAsia’s main customers are still those who could not previously afford to fly‚ but its passenger profile is changing as it adds destinations and increases brand awareness. "The economically disadvantaged are there‚ and the main market is still the mass market -that will never change -but we are reaching markets that we never dreamt of‚" says Fernandes. "Goldman Sachs executives
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Discussion6 2.1 Product Category6 2.2 Major Competitors6 2.3 Brand Package and Label7 2.3.1 Brand7 2.3.2 Package8 2.3.1 Label9 2.4 Target Segments10 2.5 Needs and Wants11 3. Conclusion13 4. Recommendations14 5. Reference List15 Executive Summary The purpose of the report is to critically review the appropriateness of the services in Jetstar (JS) for the target segment which is identified as leisure travelers. Through extensive research‚ this report evaluates ideas of several marketing theories
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SMART Target Setting The SMART target system is a great tool for making sure our goals are specific‚ measurable‚ attainable‚ relevant‚ and timed. It gives us a clear understand of what we want to accomplish and set deadlines to make sure we produces the results we want in the timeframe we have. Specific Measurable Achievable Relevant Time related Create 5 smart targets relating to college‚ placement and personal. 1) I am going to do at least one hour of college work every evening
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attraction‚ it also target at the local residents. According to Michael Dammann Eisner‚ the Chief Executive Officer of The Walt Disney Company‚ Hong Kong Disneyland also dedicated that the target market also the young and the young at heart - with the hope that it will be a source of joy and inspiration‚ and an enduring symbol of the cooperation‚ friendship and understanding between the people of Hong Kong and the United States of America. The common characteristic between the target visitors are related
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The reason being India is one of the last places that still practice such a wide variety of religious traditions. One of "Hinduism’s" greatest strengths is its ability to unite the diverse beliefs and practices of its people in ways that are absolutely necessary for India to continue as it historically has. The government of India is opposed to Christian and Muslim missionaries. Religions like Christianity
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Target Market Segment Southwest has recently expanded the target market segments to Minneapolis/St. Paul‚ New York La Guardia‚ Boston Logan‚ and Milwaukee‚ which brings the total to approximately 70 cities. Southwest’s rental car and shuttle service will be made available to all current cities where the company flies‚ but will only be offered at airports within that city. Southwest will enter the global car rental market because the organization only fly’s domestically. Marketing and advertising
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Who is the target customer? What are the demographic characteristics? o TWC Customers are generally middle to upper class o Average household income is $53‚546 / year o Racial makeup: 41% white‚ 28% Hispanic‚ 16% Asian‚ and 5% African American o English is the primary language 59% of the time with 20% Spanish‚ 11% Asian‚ and 7% Indo-European What are their
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Brandee English 111 October 8‚ 2012 Strength in Numbers “Hi. I’m Jordan and I’m an addict slash abuser‚ I guess.” I watch my son shrug his shoulders and hunch over‚ clasping his hands in his lap after uttering these words. He speaks the words quietly‚ but his apathetic tone and body language read loud and clear. He doesn’t believe the words he’s saying and is merely being cooperative. After a loud and cheerful “Hello Jordan!” the group turns their attention to me. “Hi. I’m Brandee‚ and I’m
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This essay will explore the play provision in which the setting is providing. Strengths and weaknesses will be discussed and ways in which these can be improved; using research from different play pioneers and theorists to help deepen the understanding of provision and how to make sure it is always inclusive and supporting the holistic child’s individual needs. Play is essential to development because it contributes to the cognitive‚ physical‚ social‚ and emotional well-being of children and youth
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Subway target segmentation Young optimism People who fall in “young optimism” segment are one of the regular customers who want a fast healthy and cheap meal. This segment includes young professionals‚ technocrats and students who would visit during lunch time and/or dinner time. These young optimists are busy with their jobs or studies and therefore wouldn’t be able to make their own meal at times. Since they enjoy outgoing lifestyle they’ll love to stop by Subway and eat there. Socially aware
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