Case Discussions Questions 1. By the early 1970s IKEA had established itself as the largest furniture retailer in Sweden. What was the source of its competitive advantage at that time? IKEA established itself as the largest furniture retailer in Sweden by the early 1970s by reinventing the wheel of furniture manufacturing at that time. Majority of furniture manufacturers in Sweden produced expensive products with designs that were basic or passed down generation to generation‚ additionally other
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Iqbal | Back Ground IKEA is a privately held‚ Dutch company with Swedish origins‚ that designs and sells ready-to-assemble furniture appliances‚ and home accessories. The company is the world’s largest furniture retailer. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad‚ who later became one of the richest people in the world. The name IKEA is a acronym comprising the initials of Ingvar Kamprad‚ Elmtaryd (the
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and young professional is to catch up the changing environment in furniture market. There are more and more youngers to move from home independently. The market segment is changing from a family base customer to independent youngsters. Because more and more youngsters want to have their own apartment after they have graduated. They are growing up and try to make the decision for their future. Therefore‚ the trendy and smaller furniture are more suitable for these customers. This means the need of product
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Introduction: Haverwood Furniture‚ a medium-to high-priced manufacturer of wood furniture for bedrooms‚ living‚ and dining rooms‚ has just acquired Lea-Meadows‚ Inc. Lea-Meadows is a manufacturer of upholstered living and family room furniture. A decision now needs to be made concerning the selling approach. Haverwood has 3 options: Give the upholstery line of chairs and sofas to the current sales force. Continue to use Lea-Meadows sales agents. Merge the sales representatives together.
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| Family Store Bhd.RM ( ’000) | Furniture Concept Bhd.RM ( ’000) | i. | Current Ratio | Current Ratio= | = 2 x | = 2.28 x | ii. | Acid-test Ratio | Acid-Test Ratio=Current Assets - InventoryCurrent Liabilities | = 1.04 x | = 1.22 x | iii. | Inventory Turnover | Inventory Turnover== | = = = 5.67 x | = = = 6.5 x | iv. | Account Receivable Days | Account Receivable Days= | = 31 days | = 37 days | Part A | | Formula | Family Store Bhd.RM ( ’000) | Furniture Concept Bhd.RM ( ’000) | v. |
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IKEA has an innovative strategy that has made IKEA Group a top furniture retailer around the globe. What distinguishes IKEA from other furniture retailers is that the stores are entirely self-service and all furniture is purchased unassembled‚ and furthermore‚ IKEA strives for a combination of quality and cost-efficiency in the production and sales of items. Additionally‚ there are features in every store to mitigate the furniture shopping process‚ including child playrooms and Swedish Cafés. IKEA
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homogeneous target group | Competitors | Imports‚ mainly from Scandinavian | Seems unknown | | MDF and wood veneer versus full wood | Seems unknown | | 50% above local competitor’s prices | 25% above local competitor’s prices | Collaborators | Furniture dealers specializing in the children market | | | Simple product; sufficient marketing communications: ‘mouth to mouth’ | Complex product; insufficient communications | Company | External market focus | Internal company focus | CFL did
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customers. By 1945‚ the first advertisements for IKEA began showing up in local newspapers and he had developed a rudimentary catalog. IKEA Store: The first full IKEA store opened in Älmhult in 1958. With 6700 m2 (72‚118 ft2)‚ it was the largest furniture display in all of Scandinavia. In 1963‚ the first IKEA store outside Sweden opened near Oslo in Norway‚ followed by the flagship store in Stockholm - a whopping 45‚800 m2 (492‚987 ft2) circular store inspired by the Guggenheim Museum in New York
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is furniture product made from cardboard that has undergone various processes so that quality is almost the same as the partical board in terms of strength‚ and resistance to water. Tabla also has a unique design. With a vision to bring green furniture that are concerned about the bottom line‚ according to customer wishes‚ and affordable prices. And the mission is maintaining customer’s trust‚ and always continue to develop products and quality. Additionally Tabla also a product of furniture that
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mainframes would become obsolete and that personal computers would become the future of the technological industry. The Paragon Company started out as a welding company in the 1940’s‚ and by the 1950’s‚ the company was producing lawn furniture. The first year in the lawn furniture business the company had 150‚000 in sales but grew to 52 million. At that point Jeffrey began working for the Paragon Company‚ as a result of his uncle’s death. Once Jeffrey took over the business he modernized the entire plant
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