MM2711 Introduction to marketing Individual report 2013 Ng Ka Chun‚ Hadyn Student no.: 13114431D The controversy between business practices and ethical responsibilities of companies has long been existed in the modern society‚ and yet‚ nobody could draw an explicit line on this field that agreed by majority. When products and promotions are introduced into the market‚ the corporations are facing to numerous moral problems and rarely can they fulfil all the needs. In fact‚ the “rulers” that to measure
Premium Ethics Business ethics Marketing
Value Enhancement Plan (VEP) Evaluation Ford Motor Company Ford Motor Company is an American automaker‚ it is the world’s fifth largest automaker based on worldwide vehicle sales. Its headquarters are based in Dearborn‚ Michigan‚ which is a suburb in Detroit. Henry Ford founded Ford Motor Company on June 16‚ 1903 and it became one of the largest and most profitable companies in the world‚ as well as being one of the few to survive the Great Depression. Ford Company is the largest family-controlled
Premium Stock Stock market Ford Motor Company
Ford Pinto Case: The Invisible Corporate Human Pricetag In this essay‚ I will argue that Ford Motor Company’s business behavior was unethical as demonstrated in the Ford Pinto Case. Ford did not reveal all the facts to consumers about a harmful gas tank design in the Ford Pinto. They tried to justify their decision to sell an unsafe car by using a Cost-Benefit Analysis which determined it was cheaper to sell the cars without changing to a safer gas tank. The price of not fixing the gas tanks
Premium Ford Pinto Ford Motor Company Automobile
Ethics is the discipline with the concept between good and bad based on morals. In this case were dealing with the Firestone and Ford Tire controversy. They were both beneficial companies in this society. Henry Ford was the person who founded the company Ford Motor Company. It was largely responsible for initiating the era of mass-consumption and mass-production in the American economy. Ford’s business provided people‚ standardization‚ the assembly line‚ and high wages for workers. The Firestone
Premium Ethics Business ethics Morality
Ford Value Enhancement Plan (VEP) In April 2000‚ Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm’s ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to shareholders. In exchange for each share currently held‚ the plan would give stockholders one new share plus the choice of receiving $20 in either cash or additional new Ford common shares. Shareholders
Premium Stock Stock market Dividend
.........................4 Advertising Examples..................................................................................................................5 2 Product Details Tom Ford Neroli Portofino is a unisex fragrance aimed at a luxury audience. Neroli Portofino is one of fourteen Tom Ford Private Blend fragrances that open the doors into the mesmerising world of artisenal scent. Neroli Portofino launched in 2011 in limited distribution. The scent was developed by perfumer Rodrigo
Premium Perfume
An example of the Ford Pinto scandal‚ where organizational leaders mad bad decisions are related to the Ford Pinto catching fire when involved in a rear-end crash where a defect in design or manufacturing could lead to death or serious bodily harm. Ford had access to a new design which would decrease the possibility of the Ford Pinto from exploding‚ the company chose not to implement the design‚ which would have cost $11 per car‚ even though it had done an analysis showing that the new design would
Premium Ford Pinto Ford Motor Company Station wagon
1) Evaluate the motives of Both Changan Automobiles of China and Ford Motor Co. of USa in forming the Changan ford joint venture. 2) Using section 10.4 describe the type of strategic alliance‚ the motives for alliance‚ and highlight the issues with their probable causes. 3) Make recommendations to the CEO and senior managers of Changan-Ford on how they can address the cross-cultural issues identified. The Changan Ford Joint Venture: Same Bed but still different dreams? 1. This joint venture
Premium Ford Motor Company Joint venture
Case Study Report- Ford Motor Introduction Ford Motor Company (Ford) is an American multinational corporation which produces cars and trucks. The automaker was founded by Henry Ford and incorporated on June 16‚ 1903. Ford is the second largest automaker in the U.S. and the fifth-largest in the world based on annual vehicle sales in 2010. Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce‚ using elaborately engineered manufacturing
Premium Ford Motor Company Contribution margin Income statement
Responsible Commerce (COMM 101) Case 2.3 (The Ford Pinto) Week 4 1. What moral issues does the Pinto case raise? Moral issues that Ford Pinto case raises included producing dangerous products which are not safe to use it without informing the dangerous of the products to the public. In addition‚ lobbying the NHTSA to delay the safety measure of the products is also one of the moral issues that Ford Pinto case raises. (53 words) 2. Suppose Ford officials were asked to justify
Premium Ford Pinto Cost-benefit analysis Morality