Journal of Arts Science & Commerce ISSN 2229-4686 134 ROLE OF INTEGRATED MARKETING COMMUNICATION IN MODERN INDIAN BUSINESS Dr. Surendra Sisodia Editor- Share Journal of Multidisciplinary Research and Studies‚ Jaipur (India) drsurendrasisodia@gmail.com Mr. Narendra Telrandhe‚ Assistant Professor‚ MGV’s Institute of Management & Research‚ Nashik (India) ABSTRACT The present paper torches upon the emergence of integrated marketing communications (IMC) that has significantly influenced thinking
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INTEGRATED MARKETING COMMUNICATIONS Integrated marketing communication is a strategic business process used to plan‚ develop‚ execute and evaluate coordinated‚ measurable‚ brand communications programs over time with consumers‚ customers‚ prospects‚ employees‚ associates and other targeted relevant external and internal audiences. The goal is to generate both short-financial returns and build long-term brand and shareholder value. Company introduction Sennheiser micropheone was created in 1945
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manufacturing process beginning with digital manufacturing and the integration of Computer-Aided Design (CAD) and Computer-Aided Manufacturing (CAM). The standards were developed in the 1980’s by the Society of Manufacturing Engineers (SME). Computer-Integrated Manufacturing (CIM) is unique by incorporating information systems for data storage‚ retrieval‚ manipulation‚ and presentation. The purpose of CIM is to integrate product design‚ engineering‚ process planning and manufacturing by means of computer
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SUBMIT I.T.N. PROPOSALS TO: PURCHASING DIVISION UNIVERSITY OF FLORIDA CENTRAL PURCHASING PO Box 115250 GAINESVILLE‚ FL 32611-5250 Phone: (352) 392-1331 Fax: (352) 392-8837 INVITATION TO NEGOTIATE Acknowledgment Form |Page 1 of 130 Pages with |I.T.N. PROPOSAL WILL BE OPENED: December 1‚ 2000 @ 3:30 P.M. |I.T.N. PROPOSAL NO. | | |and may not be withdrawn within 45 days after
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Introduction Motivation is commonly used as a way to improve business performances through their employees in order to increase their productivity and contribution for the business. Motivation is defined as a theory of set of internal and external forces which encourage and inspire people to improve their performance to achieve the organization goals. (Williams‚ C.‚ & McWilliams‚ A 2010). There is one theory inside motivation to increase employees performance rate‚ which is expectancy theory
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Introduction The aim of this thesis is to understand the concept of Integrated management system (IMS) and to examine its uses in the steel industry of India. IMS is a well known concept in the European countries and in USA and is keenly followed but in India it’s a relatively new concept. Thus in this thesis we analyze the extent of the integration of the different management system standards both in Indian context and also in international context.
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Evaluating the framework of the Integrative Model of Work Attitudes‚ Motivation and Performance‚ by Raymond A. Katzell‚ Donna E. Thompson‚ 1990 
Motivation is Psychology drive to achieve goals. There are many theories of motivation that can be combined then the capacity of each theory will predict the reality of people ’s behaviour in work environment. Katzell and Thompson developed in 1990 a comprehensive theoretical model of work attitudes‚ motivation‚ and performance based on a key constructs
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Tittle: Motivation Essay The motivation is very important in our lives. A few theories are attempted to explain why motivation is important .It is a stronger need and stronger impulsion. For example ‚ a man has not eaten‚ he feel hungry and as a response he eat .And this behaviour are explain for motivation‚ the motive are prompted him to eat food. In management circle‚ the motivation can help people to overcome all possible obstacles and achieve our personal and professional goal. Dickson (1973)
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need for integration”. The above statement is agreed to be the major contributors towards the integrated organizational communication (IOC). Therefore the aim of this essay is to summarize the three primary areas that led to integration for organizations as per‚ Barker and Angelopulo’s statement. Also in this essay I am going to explain how each of these areas has prompted the move towards an integrated perspective in organizational communication. 2. Summary on the three areas of communication
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Motivation in Organizations Introduction As commonly recognized‚ motivation is one of the most critical issues in managing employees ’ behaviors which has a direct impact on the employee work performance and engagement and in turn affecting the efficiency and effectiveness in achieving the overall organization objectives. Generally‚ management would assess employees by their engagement‚ satisfaction‚ commitment and turnover‚ which treated as the indicators in workplace. Undoubtedly‚ the study
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