SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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CONTEMPORARY RESEARCH IN BUSINESS THE IMPACT OF EMPLOYEE TURNOVER ON THE EFFICIENCY OF THE ORGANIZTION Muhammad Naeem Tariq Prof. Dr. Muhammad Ramzan Aisha Riaz Scholars at Superior University‚ Lahore Abstract The main purpose of the study is to determine the impact of employee turnover on the performance of an organization. The research study supports the argument of Derek (2006) that the employee‟s turnover positively associated with the organization inefficiency. The research study was based
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If brand stewards understand what underpins the attitudes of a brand’s most loyal customers — those who are truly “bonded” to the brand — they may be able to identify opportunities to convert other consumers THE BUSINESS OF BRANDS 6 to this profitable position. Our own analysis of brand loyalty data has revealed six broad factors that drive loyalty. In some categories‚ just one of these factors may be enough to make a brand the default choice for many consumers‚ but most strong brands benefit
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Human resources management is define as the process of acquiring‚ training‚ appraising and compensating employees and of attending to their labor relations‚ health and safety‚ and fairness concerns. ( Gary Dessler‚ 2013‚ p.4). Human resources is the backbone of any business. It deals with the most important resource in the business-people. For any business to achieve its objectives they must plan their resources and one of their key resources is people. They need to get the best suited people and
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purchases the same suitcase at the company’s store on New York’s 5th Avenue for the equivalent price of 3‚000 in dollars. For decades‚ luxury brands such as‚ Chanel‚ Gucci‚ and Louis Vuitton‚ have created a desire to consumers around the world desire to become an owner of their exquisite products. In understanding the strong desire globally to own products of such brands‚ one must inquire what motivates the purchasing of luxury goods. According to the American Heritage Dictionary of the English Language
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This research paper assignment focuses on Scripts (see On Course‚ pages 136-143‚ (4th ed) or 149-163 (5th ed) for more details). Part One: Outer Research (2-3 pages). Beginning with the Script pages in Skip Downing’s On Course‚ research the process of the formation of pyschological Scripts. After you clarify your understanding of this set of patterns‚ identify at least three (3) sources other than Downing that explain Scripts (you might want to look at work by Eric Berne or Claude Steiner).
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and one of the world’s most successful young fashion brands is born: Esprit. Worldwide success As the Esprit headquarters developed in Europe (Düsseldorf) and Asia (Hong Kong) in the 70s‚ the founder company Esprit USA gradually became an entirely self-sufficient company. What began in Germany with young sportswear fashion for women marketed under the name of Esprit de Corp soon became one of the most successful young fashion brands on the European market. The American rights were bought
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BRAND CANNIBALIZATION: EAT OR BE EATEN With increasing commoditization of brands‚ differentiation is hard to come in every industry. Consumers are now flooded with options‚ single company having several brands in same product category. Positioning‚ targeting‚ segmenting can serve as strategies no more. Rather it is the basic hygiene which any company needs to follow if it needs to sustain in the race for market share. So‚ what should a marketer adopt as a strategy? There are unconventional
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The university of Tripoli The English department Postgraduate program The fall semester 2012 Course in Contrastive analysis A research on what is Contrastive analysis Extracted by Abo-ajela.M. Attamimi Academically supervised by Dr. Habeeb Alramaash Table of contents 1- What is Contrastive Analysis? Page 3 2- Types of Contrastive analysis Page 4-5 3- History and development
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into the actual process of reviewing the literature‚ addressing the general purpose for using literature in a study and then turning to principles helpful in designing literature into qualitative‚ quantitative‚ and mixed methods studies. THE RESEARCH TOPIC Before considering what literature to use in a project‚ first identify a topic to study and reflect on whether it is practical and useful to undertake the study. The topic is the subject or subject matter of a proposed study‚ such as “faculty
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