"Functional brand and symbolic brand strategy" Essays and Research Papers

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    Brand Hierarchy

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    Designing a Brand Hierarchy We all know the recession has drastically impacted consumer behaviors‚ but we may often overlook its direct impact on brands themselves. The recession has changed the way marketers manage their brand portfolios as they try to do more with less. As such‚ marketers are taking a closer look at how then can stretch existing brand equity across a greater number of products‚ often taking a parent brand/sub-brand approach. We generally see four different sub-brand approaches

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    Functional Strategy

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    Functional Strategy Team Excel-Lens Submitted by: Chris Herrera‚ Marina Tsvetkov and Berlyn Yap CEO: Overall Corporate Strategies  OVERALL STRATEGIES TO ACHIEVE FINANCIAL TARGETS:  For our distribution‚ we shipped to the most number of stores we can bring our cameras to. That way‚ our target customers will have access to our product‚ wherever they are. We realize that this means higher costs‚ but we made sure that the profits we made from our distribution strategy are more than enough

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    Beliefs of Brands

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    Beliefs of Brands Many universities students and high school students keep pursuing famous brands. From clothes to mobile phones‚ even study articles like electronic dictionaries and pens‚ they are inclined to buy famous as well. This phenomenon has aroused wide attention. One of reasons or the main reason is that brands provide us with beliefs‚ provide people good trust‚ and provide the good feeling. A brand indeed provides us with beliefs‚ usually a good brand gives people a good trust‚ and

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    HK brands

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    not have otherwise tried this product that is affected by the existing traditional strong smell of other embrocation brands such as the Client’s. 1.2 Though the Client’s launch of a milder smell version (floral scented) of “Fuzai 239” (福仔239 “和興白花油 - 清幽”)‚ it cannot compete with the Zihua Embrocation’s image of a real floral scented embrocation product. It is not the marketing strategy of Zihua Embrocation that has outplayed the Client’s. But it is found that this new product “Fuzai 239” has never

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    Brand Personality

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    Branding a Person call Sachin Tendulkar Sachin Ramesh Tendulkar This write up entails information about Sachin Tendulkar’s cricketing feats as well as key insights about the brand called Sachin Tendulkar. 3/22/2013 2 Table of Contents About Sachin ................................................................................................................................................. 3 Career Snapshot .............................................................................

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    Brand Loyalty

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    What is Brand Loyalty? The American Marketing Association defines brand loyalty as: The situation in which a consumer generally buys the same manufacturer originated product or service repeatedly over time rather than buying from multiple suppliers within the category. Brand loyalty is more than simple repurchasing‚ however. True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior. This type of loyalty can be a

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    Luxury Brand

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    It is universal truth that luxury brand industry is still booming even during financial crisis because today ’s people have the right mind-set that luxury products are purposeful and well thought out. In other words‚ they want to show off their wealth and personal status. Main Forces The Macroenvironment Facing The Luxury Brand Industry Analysing the macroenvironment facing the luxury brand industry‚ there are demographic forces‚ economic forces‚ cultural forces and technological forces.

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    CHANELʼS BRAND STRATEGIES ANALYSIS REPORT Prepared for: Marn Lim‚ Klintonn Poh‚ Circe Henestrosa Prepared by: Teo Jia En 12565 FH3E 4th November 2010 Fashion Management DE1207 Project 2 Lasalle College of the Arts     TABLE OF CONTENTS 1.0 Executive Summary November 4‚ 2010 2.0 Company Background and History 2.1 History of Chanel and Information on Chanel S.A. 2.2 Chanel Asia Pacific and Singapore boutiques 3.0 Industry

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    Brand Quiz

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    baad ho jao 3G pe busy”.Which co is promoting 3G as more pleasurable than sex ? Ans. idea Q8. Which newspaper is brought out by the co The Printers (Mysore) Ltd.? Ans. Deccan Herald. It is coming out with a Delhi edition  Q9. For which innerwear brand have David Beckham‚ Cristiano ronaldo and now Rafael Nadal bared ? Ans. Armani Q10. Which oil co in India has launched India’s first self service petrol pump in Delhi recently ? Ans. Indiannoil Q11. Which four Indian cos have been included in

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    Zara Brand

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    Brand Admiration Project (ZARA) 9.19.12 So what is Zara? Many people have probably never heard of the clothing/fashion brand named Zara. Even if you have heard of Zara‚ the chances of you seeing Zara on any poster or television advertisements is very slim. In fact the Spanish clothing retailer has a very unusual marketing strategy. Zara has a “zero advertising policy.” With almost no money going into advertisement‚ how is Zara able to compete with competitors? Unlike competitors‚ Zara

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