what are Galanz competitive and operation strategy and how does the operation strategy support its competitive strategy Galanz has built highly its industrial "Threshold" based on its cost advantage. In China‚ there is not any field other than the field of microwave-ovens that is featured by a "Highly Concentrated Brand" which even can be deemed as having entered the "Oligopoly" of the industry: The first corp of Galanz itself holds the market share of about 60%‚ the second corp of LG accounts
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REPORT To Lianf Zhaoxian‚ CEO of Galanz Enterprises Group Co. Ltd. This report evaluates past and present perfomance of Galanz with its strategies and gives insights as to what decisions should be made to make the company more successful in future. Since 1991 Galanz has evolved and become a dominant player in the global manufacturing market for microvawe ovens. The company has understood its strategic strength and used its resources as its strategy. Galanz has used its cheap land and cheap
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|Case Write-Up: Galanz | STUDENT DECLARATION I declare that this assignment is my own work‚ which all sources of reference are acknowledged in full and it has not been submitted for any other course. Signature:…………………… Date:………… Case Write-Up： Galanz Case Briefing This case shares with us about the story of Galanz Enterprises Group Co. Ltd. (Galanz) had transformed itself
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management at Galanz in terms of their (1) operations decisions‚ and‚ (2) operational objectives. How has the importance of the objectives changed over the years? Considering the development of Chinese economy‚ Galanz decided to introduce microwave oven into Chinese market from 1991. At the beginning‚ Galanz had to import equipment and technology from overseas‚ because they lacked of associated technology and technical expertise at home (p436). Compare with the high price of foreign brands‚ Galanz chose
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players like Panasonic and Toshiba‚ Galanz didn’t really have a competitive advantage with respect to technology. Cost arbitrage (of land and labor) was the chief competitive strategy employed by Galanz to capture the Chinese microwave market. Galanz conjured up mutually beneficial deals with its clients to achieve rapid expansion of production capacity by arranging for production line transfers‚ process and quality enhancements. Also‚ the non-stop production by Galanz could not be matched by any other
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Operations strategy at Galanz Operations Management 1. Rank the importance if Galanz’s operations objective of cost‚ quality‚ flexibility‚ delivery‚ service and innovations. How has the importance changed over the years? The order winners and order qualifiers for the business in the early stages of was the same – price/cost. This competitive characteristic is what caused the customers to choose the companies good and services over those of our competitors along with making Galanz a viable competitor
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qualifiers for Galanz in the microwave oven business during the early stage of its development? Quality is one of most important factors for order qualifiers because it provided reliability for customers to use them. However‚ the low-price strategy was the order winner during the early stage of development of Galanz. To win orders‚ Galanz adopted a low-price strategy. Low product prices which can be afforded by domestic market triggered more demand. With this increased demand‚ Galanz achieved greater
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Operations Strategy at Galanz --------------------------------------------- Operations Management Introduction The aim of this case study is to analyze the operation strategy of Galanz and asses the potential growth opportunities for Galanz in the future in a global environment. Galanz Gorup based in China was established in 1978 to offer microwave oven‚ air conditioners and other household appliances (Galanz‚ 2011). It is a multinational company operating in more than 100
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Dhiman CaseNo:04 - Operation Strategy at Galanz Case Submission Date: 10-Jan-2015 Post-Graduate Executive Programme in Management PGEXP (2013-15 Batch) About Galanz Challenges for Galanz- Teves and Strategy Question - Answers 1> A> Rank the importance of Galanz‘s operations objectives of cost‚ quality‚ flexibility‚ delivery‚ service and innovations ? 1.Low price/cost 2.Flexibility 3.Quality 4.Innovation 5.Service and Delivery B> What are Galanz competitive and operations strategies‚ and
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Strategy Analysis Report for Galanz Part 1 Industry Analysis Galanz successfully transformed its business from down feather products into microwave oven and enjoys a large proportion in the market share both at home and abroad. But why microwave oven industry? We’ll use five forces of competition model to analyze its decision. Part 2 Value Chain Analysis As illustrated above‚ at the beginning of 1990s‚ microwave oven is a good industry to enter. But there is a huge gap between
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