Product & Brand Management Assignment On GAR IER Submitted by: Jyoti Singh PR : 08020741092 I TRODUCTIO Garnier is one of the major players in the Market which diversifies its Skin & Hair Care Product Range right from Shampoos‚ Conditioners‚ Skin Creams & Moisturisers to Facewash & Body Treatment Sprays. Garnier is a sub-brand of Global Fashion major L’oreal which has its presence across countries like USA‚ Singapore‚ Italy‚ Australia‚ Canada‚ India and many others. Its an international
Premium Brand Human skin color Brand management
sale to the company. No surprise then that major marketing efforts of companies attempt to attract the most potential group. This project is an extensive study of the 4Ps analysis of the Garnier products. This detailed study helped us in understanding the Price‚ Place‚ Product and Promotion aspect of the Garnier products in the region of study i.e. Greater Noida and Noida. After having done this study we were able to identify the pricing strategies followed by L’Oreal in terms of their product along
Premium Hairdressing Marketing Hair care
L’Oreal Garnier Fructis Oil+Shampoo Introduction: L’Oreal‚ the French cosmetic giant has become one of the leading players in the salon products sector in India. It marks its presence with a portfolio of 15 brands that grew over the span of nearly two decades in the Indian market‚ having an annual growth rate of 30 percent with a market share of 10 percent in the urban area. These different brands were launched in order to cover various product categories. “The mass consumer brands L’Oreal Paris
Premium Marketing Innovation New product development
Caso Garnier by L’Oréal L’Oréal Group era uno de los manufactureros de cosméticos más grandes en el mundo en el 1992. Sus oficinas centrales estaban ubicadas en París y tienen subsidiaros en más de 100 países. Los subsidiarios europeos de L’Oréal se dividían en dos grupos: - “Major countries”- Inglaterra‚ Francia‚ Alemania e Italia - “Minor countries”- Holanda y otros nueve países Para la compañía‚ la innovación era un factor crítico para ser exitosos. Por tal razón invertían mucho dinero
Premium Individuo Conocimiento
Introduction During this structured essay I will provide several points supporting my findings with references regarding each service management theory. I will provide a definitive and informative analysis for the reader. Service concept is defined by Heskett as “ The way in which the organisation would like to have its services perceived by its customers‚ employees‚ shareholders and lenders. Edvardsson and Olsson (1996) refers to service concept as the prototype for service and define it as the
Free Perception Concept Customer service
White Team 8 Marketing Assignment: IBM Global Mobile Computing Segmentation 1. Segment 8 in particular‚ doesn’t seem compatible with IBM brand image: that is ‘highly appropriate for professional tasks’ and not for fun activities. 2. Segment 7 has the purchase intent mostly for status. Hence‚ Segment 7 might need brand equity and high-end technology from IBM. T-series and X-series might appeal most to this segment‚ as T-series have the latest technology in size and light design. X-series have powerful
Premium Brand Brand management Logo
The Fashion Cannel 1. What are the pros and cons of the three segmentation scenarios? Read carefully the case and make a list of the pros and cons of each segmentation scenario. Use the following table to summarize your findings. Scenario 1: Broad-based Segmentation Targeting Scenario 2: Fashionista focus Scenario 3: Fashionistas + Planners/Shoppers Pros Already have male audience interest‚ 55% male Segment is strong with 18-34 year old females Smaller
Premium Finance Estimation
Psychographic Segmentation Psychographic segmentation is an approach used to target a specific group from the population with identifying their personal traits and characteristics. (7) According to SRI Consulting (1997)‚ it is equally important in determining psychographic segmentation‚ as it is useful in forecasting and predicting the future behavior of the customers. (3)There are several ways in dividing the population into different segments based on lifestyle‚ social class‚ and personality
Free Target market Marketing Chocolate
CASE STUDY: The Fashion Channel Case study: The Fashion Channel Opening Lacking of detailed segment‚ branding and positioning strategy and increasing competitors which have put forward the similar fashion program forced TFC to change its marketing strategy for future growth. Therefore‚ targeting and positioning the market are of great importance. However‚ TV ratings and advertising revenue are necessarily to be accomplished by segment TFC. Key
Premium Revenue Household income in the United States Audience
attribution Output to text files and databases of different types Automate lifecycle and event driven communications IBM Unica allows you to plan‚ create‚ execute and analyze your marketing campaigns across multiple channels. It offers: Market Segmentation‚ Offer and Channel Assignment: a powerful‚ flexible‚ flowchart-based user interface to
Premium Output Marketing Customer