com/0309-0566.htm Principles of corporate rebranding Principles of corporate rebranding Bill Merrilees and Dale Miller Department of Marketing‚ Griffith University‚ Gold Coast‚ Australia Abstract Purpose – The paper aims to highlight the importance of corporate rebranding in branding practice‚ which is neglected in theoretical treatment‚ so an extended theory is to be developed. Design/methodology/approach – From the literature‚ the existing state of the theory of corporate rebranding is
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collaborating with the National Council of Chain Restaurants (NCCR) to implement animal welfare standards to minimize future consumer and NGO concerns (Food Marketing Institute 2005). These individual and industry efforts will set higher levels of responsibility throughout the food supply chain. Animal welfare practices and regulations are somewhat more advanced in Europe than the United States Company itself (better CSR): animal welfare improvements will not necessarily increase sales but will
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and finish with a couple of the acts of good corporate citizenship that Starbucks has involved itself in. Starbucks ’ Mission Statement: In early 1990‚ the senior executive team at Starbucks went to an off-site retreat to debate the company ’s values and beliefs and draft a mission statement. Schultz wanted the mission statement to convey a strong sense of organizational purpose and to articulate the company ’s fundamental beliefs and guiding principles. The draft was submitted to all employees for
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The social responsibility concept is based on the premise that business has greater impact on society than can be measured by profit or loss. As a participant in society‚ business should contribute to the human and constructive social policies that guide society. The concept of social responsibility is merely a first step towards social effectiveness of business. It is the underlying value which gives businessmen a sound basis for social action. It is the philosophy which justifies business involvement
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Corporate Accounting III Assignment 2 Question 1: What is the difference between direct and indirect NCI? Under AASB127‚ the group is required to prepare the consolidation statement when parent entity acquires shares in the subsidiary. There are two parties who own shares in the subsidiary if it’s not a wholly-owned subsidiary consolidation. One is the parent entity while the other is non-controlling interest. Non-controlling interest (NCI) is defined as “the portion of the profit or loss and
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Introduction ‘Corporate social responsibility (CSR) is a long-term strategy‚ uniquely relevant to the twenty-first century‚ in which responsible social change can become a source of innovation and profits rather than added cost‘ (Vogel‚ David J‚ 2005‚ p.19). ‘Those that don’t make that effort won’t be a problem because ultimately they won’t be around.’ (L. Hunter Lovins‚ 2006‚ p.26). Obviously‚ CSR is no longer a new strategy to companies nowadays. In terms of definition‚ Carroll (1991) suggests
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Name Institution Course Date Ethics and Corporate Responsibility in the Workplace and the World Introduction Today’s world is corporate world since we either work their consumers their product or live around one. These corporates should maintain good ethics on the people working for it the surrounding community and their consumers. They should uphold their corporate responsibility by give back to the community and making sure they conserve the environment in all their processes (Frederick
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Social Responsibility is the new buzz word in the world of business. “It’s no longer a question of if companies should engage in [corporate social responsibility]. It’s now a question of to what extent will they do so […]‚ “says Alison DaSilva‚ executive vice president for research and insights at Cone Communications (Brooks). The question‚ however‚ is not whether or not companies should be socially responsible‚ but how is that society defined and how is that social responsibly determined. In their
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Morrisons recently published last April its "Corporate social responsibility report" (CSR report‚ 2006) for the previous financial year. The report puts high regard on Morrisons’ effort to minimise the impact of its business operations on the environment. Moreover‚ the report stresses the catering of the interests of its "key" stakeholders‚ namely its customers‚ suppliers‚ colleagues and shareholders. Recalling way back before it completely took over the ownership of Safeway in 8 March 2004‚ Morrisons
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ACKNOWLEDGEMENT We would like to thank Mrs. M. V for giving us this opportunity to study the Social Responsibility in business. We would like to thank Mr. Rajesh Thomas (DGM - Compass Group Pvt. Ltd.) ‚ Mr. Senthil Kumar (Manager -Lovely Offset Printers Pvt. Ltd.) ‚ Mr. Ramachandran (Director – Kaushalya Aqua Marine Products Exports Pvt Ltd.) for their valuable time and their cooperation in sharing the necessary information. We would also like to thank the employees and customers of all the
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