Case: Sara Lee Corporation Issue: Has Sara Lee’s retrenchment strategy been successful? The five competitive forces for Sara Lee Corporation have overall caused an increase in competition. The threat of substitute products and buyer bargaining power are both a result in this increase. Sara Lee negotiates with the buyers so that their products are able to get more shelf space in the supermarkets. The five most important key success factors for Sara Lee’s various industries are distribution
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------------------------------------------------- Sara Lee Corporation in 2011: Has Its Retrenchment Strategy Been Successful? Executive Summary Sara Lee Corporation was founded in 1939 and‚ as of 2001‚ had acquired more than forty companies. Sales reached $10 billion in 1988‚ $15 billion in 1994‚ and $20 billion in 1998. However‚ revenues peaked in 1998‚ as Sara Lee struggled to manage the company’s broadly diversified and geographically scattered operations. In February 2005‚ Brenda Barnes‚ Sara Lee’s newly appointed
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1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The original corporate strategy was acquiring businesses and adding to the corporate bottom line. The corporate strategy changed from acquiring businesses to divesting from non-core lower producing businesses and creating a more focused company along its product lines of food‚ beverages and household products. How has its retrenchment strategy changed the nature of its business
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Sara Lee Retrenchment Case 1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? The Sara Lee Corporation decided to sell 8 businesses that had been targeted as non-strategic. They decided to concentrate on the grocery portion of their businesses and also their single serve coffee line because they believed it to be very profitable and to continue to become more profitable as the trend caught on to use single serve coffee machines
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| Sara Lee Corporation SWOT Analysis | MGMT 303 Spring Session B | | William Bannier | 5/3/2009 | | SARA LEE CORPORATION HISTORY In 1935 Charles Lubin‚ along with his brother-in-law‚ opened up a string of bakeries called Community Bake Shops. Charles had a stronger entrepreneurial drive than his brother-in-law so in 1949 the two parted ways and Charles renamed the company to the Kitchens of Sara Lee after his eight year old daughter. (Sara Lee Our History) The company was
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Sara Lee Corporation (Case study) 1. Executive Summary This case study provides an evaluation of Sara Lee Corporation and particularly its operations of product lines available through the Wal-Mart stores. To begin with‚ an effective SWOT analysis of the company was conducted where strengths and opportunities are identified while addressing possible threats and improving its weaknesses to avoid giving the competition an aggressive advantage. Marketing requires effective identification
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1. What is Sara Lee’s corporate strategy? How has its retrenchment strategy changed the nature of its business lineup? Sara lee’s corporate strategy was implementing acquisition strategies. The retrenchment strategy changed the nature of its business lineup from a small wholesale distributor to acquiring retail food business. The business also acquired related and unrelated business. Sara lee corporations was able to transform it into a more tightly focused food‚ beverage and household products
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Strategic Objectives and Capabilities in Understanding the Relationship between Porter’s Generic Strategies and Business Performance ´ ´ ´ Javier Gonzalez-Benito and Isabel Suarez-Gonzalez ´ Dpto. Administracion y Economı´ a de la Empresa‚ Universidad de Salamanca‚ Campus Miguel de Unamuno‚ Edificio FES‚ 37007 Salamanca‚ Spain Corresponding author email: javiergb@usal.es An appropriate alignment between business strategy‚ manufacturing strategic objectives and manufacturing capabilities reportedly influences
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In the article "Generic Strategies"‚ the world-renowned master of competitive strategy‚ Michael Porter‚ pilots the reader through a macro-level guide to the three chief mechanisms that a company can use to achieve that elusive business world goal: Sustainable competitive advantage. Porter exalts that companies are essentially faced with a mutually exclusive decision in terms of broad level strategy. Deciding between more than one broad or generic strategy significantly increases the risk that the
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Porters Generic Strategies Strategy concerns two factors‚ deciding where you want a business to go‚ and deciding how to get there. According to Grant (2010) “A firm can achieve a higher rate of profit (or potential profit) over a rival in one of two ways: either it can supply an identical product or service at a lower cost‚ or it can supply a product or service that is differentiated in such a way that the customer is willing to pay a price premium that exceeds the additional cost of differentiation
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