This is a reflection of the Harvard Business Review of Thomas M. Hout and Pankaj Ghemawat “China vs. the world”‚ HBR December 2010‚ page 94-103. Thomas M. Hout is a professor at the University of Hong Kong’s School of Business since 2002. He teaches Strategy‚ Operations and Information‚ Business Strategies for China and India and fast companies (IMBA program in Shanghai)[1][2]. Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE (spanish: Instituto de Estudios Superiores
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Branding Ethiopia: Opportunities and Challenges Research Proposal Presented to Graduate School of Business Leadership University of South Africa /UNISA/ In partial fulfillment of the Requirements for the MASTERS DEGREE IN BUSINESS LEADERSHIP By GETU KEBEDE KIDANE (43089488) Study Leader JH VISSER July 2010 Addis Ababa‚ Ethiopia TABLE OF CONTENTS 1. INTRODUCTION AND BACKGROUND OF THE STUDY 1 1.1. Introduction 1.2. The Ethiopian Contextual Background
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Coping with the four dimensions of distance in the international expansion of Starbucks. Maarten de Graaf‚ s1861263 Tom Breteler‚ s2022117 Group 12 13-10-2010 Introduction to International Business Ms. Wilhelm 1. What are the four dimensions of ‘distance’ in Starbuck’s international expansion? The four dimensions are culture‚ administrative‚ geographic and economic distance. 2. How did Starbucks reduce the ‘distance’ vis à vis host countries? Starbucks used many tactics to reduce
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customer oriented‚ satisfaction of consumer needs (Mazaira‚ González‚ & Avendano‚ 2003) Business Environment Global textile and clothing industry (Lopez & Fan‚ 2009) with 900 billion Euro in 200 worldwide (Ghemawat & Nueno‚ 2006). Main competitors: H&M‚ Gap and Benetton (Ghemawat
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Roberto Goizeta‚ Coca-Cola pursued a strategy that involved focusing resources on Coke’s megabrands‚ an unprecedented amount of standardization‚ and the official dissolution of the boundaries between the U.S. organization and the foreign operations”. (Ghemawat‚ 2011) Coca-Cola has to recognize how much business that they have around the world and adjust any strategy to keep being successful. In the last few years‚ their strategy has changed significantly. They have become more focused on how to produce
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CHAPTER SUMMARY 1. Basic concepts Organizational Structure: is the formal framwork by which job tasks are divided grouped and coordinate Organizing: is the process by which management seeks its objectives by combining the efforts of people under its supervision Organizational design: a process of selecting and executing an organizational structure consistent with the organizational strategies and environment 2. Six key elements Work specialization (division of labor): is the degree to which
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Bibliography: Ansoff‚ I. (1957) Harvard Business Review 1957 D’Andrea‚ G and Arnold‚ D Ferdows‚ K. Lewis‚ M. A. And Machuca‚ J. A. D. (2004) “Rapid Fire Fulfillment” The 21st Century Supply Chain. Harvard Business Review. Ghemawat‚ P. And Nueno‚ J. L. (2006) “Zara: Fast Fashion” Harvard Business Review. Hooley‚ G.‚ Saunders‚ J.‚ & Piercy‚ N. (2004) Marketing Strategy and Competitive Positioning Grant‚ R Johnson‚ G.‚ Whittington‚ R.‚ & Kevan‚ S. (2011) Exploring Strategy
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aura Spreads In India. [Online] Available at: http://www.fashionunited.in/news/fashion/the-zara-aura-spreads-in-india-110520112005 Garcia‚ J. M.‚ 2010. Benetton and Zara information systems:a comparative analysis‚ Spain: Organisation de Empresas. Ghemawat‚ P. & Nueno‚ J. L.‚ 2006. Zara: Fast Fashion‚ Boston: Harvard Business School. Guddal & Saurabh‚ 2010. Zara Case Ass. [Online] Available at: www.scribd.com/doc/38701912/Zara-Case-Ass Inditex‚ 2010. Annual report 2010‚ Spain: Inditex. Join
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routinely exaggerate the attractiveness of foreign markets‚ and that can lead to expensive mistakes. Here’s a more rational approach to evaluating global opportunities. Distance Still Matters The Hard Reality of Global Expansion by Pankaj Ghemawat • Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 Distance Still Matters: The Hard Reality of Global Expansion 12 Further Reading
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Environmental scan template Table of Contents 1. Introduction 3 2. Filters 3 2.1 Filter example: Type of market 3 2.2 Filter example: Country population 3 3. Template 3 4. Combination of strategy and foreign market conditions 7 5. Further opportunities for action 8 6. Sources 9 Table of Figures Figure 1: Combination of PEST analysis and strategy……………………7 Introduction Scanning the external environment is critically important to ensure the success of firms
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