Subject Code: MKTG1257 Subject Name: Marketing Communication Location where you study: RMIT Vietnam Title of Assignment: IMC Audit Report – Coca-Cola Student name: Ha Duc Duy ( s3426355) Pham Chung An Kha ( s3373222) Luong Le My Khanh ( s3426358) Do Minh Quang ( s3373206) Duong Khanh Nhu ( s3410181) Teachers Name: Melvin Group Number: 2 Assignment due date: 10 / 7 / 2014 Date of Submission: 10 / 7 /2014 Number of pages
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Corporation. It is incorporated in 1882. It is a global organization and is the world’s largest publicly traded international oil and gas company that focuses on technology‚ product quality‚ and customer service‚ with petrochemical manufacturing and marketing operations in more than 150 countries. ExxonMobil Chemical employs more than 14‚000 people and in 2001 had $19.3 billion in revenue. The company is currently organized in 11 core business units‚ and six of them are in the polymers area. ExxonMobil
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Career Success Begins With Communication Skills Multiple Choice 1. One of the fastest ways to ensure your career success is to a. learn how to design Web pages. b. post a persuasive résumé online. c. develop excellent communication skills. d. invite your boss out to lunch periodically. ANS: c REF: p. 2 TYPE: Con DIF: 3 TOP: Communication Skills: Your Ticket to Work or Your Ticket Out the Door NOT: Developing excellent communication skills is one of the fastest
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In late 1970‚ after the split-off of the Toiletries Division‚ the Gillette Safety Razor Division (SRD) is considering a proposal to enter the blank recording cassettes market to try to achieve its assigned earnings growth target. The blade and razor business is mature and the SRD knows it won’t be able to achieve the growth target there‚ so it’s evaluating a diversification strategy to enter the new business. As in any diversification strategy‚ they are facing a new market‚ with a new product. The
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References: Sunset‚ B. (2008‚ January 28). The Aflac Duck Campaign. Retrieved from http://marketing-case- studies.blogspot.com/2008/01/aflac-duck-2000-campaign.html Amos‚ D. (2010). How I Did It: Aflac ’s CEO Explains How He Fell For The Duck. Retrieved from http://www.internationalistmagazine.com/AflacsCEO.pdf Case Studies Kaplan Thaler. Retrieved
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L’OREAL PARIS WHITE PERFECT LASER ANTI SPOT PROGRAM The advertisement is placed by L’Oreal on channel NTV7 at night session‚ during 8pm to 10pm. The advertisement shows the two newly introduced skin care products under the L’Oreal Paris White Perfect anti-spot program‚ which is White Perfect Laser Anti-Spot Brightening Essence and White Perfect Laser Day cream with SPF 19PA+++. The objective for L’Oreal to launch the advertisement is to create awareness for the newly introduce skin care product
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School University College Dublin Frank Bradley 17 October 2011 GILLETTE INNOVATION Gillette with over 70 percent market share in the wet shave market in both the US and Europe dominated the category. This dominance was born from a relentless pursuit of better shaving technology‚ a willingness to invest whatever was needed to manufacture its products effectively‚ and a formulaic‚ integrated marketing strategy. Gillette prided itself on its innovations in shaving technology and its ability
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Psychology and Marketing Communication Message Consumer Psychology and Marketing Communication: A view to Concepts and Drives PSY322 February 27‚ 2013 Abstract This essay will discuss the definition of consumer psychology‚ and will describe the psychological concepts and their importance in developing a successful marketing communication message. It will further explain the relationship between consumer psychology and marketing communications. Consumer Psychology and Marketing Communications:
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BUSINESS-TO-BUSINESS MARKETING COMMUNICATION Eva Chlebišová1‚ Jana Kyzeková2‚ Markéta Zajarošová3 1 Technical University Ostrava‚ Czech Republic‚ eva.chlebisova.st@vsb.cz Technical University Ostrava‚ Czech Republic‚ jana.kyzekova.st@vsb.cz 3 Technical University Ostrava‚ Czech Republic‚ marketa.zajarosova@vsb.cz 2 Abstract Approach to the business-to-business communication goes through the significant changes. The global crisis caused the shift to cheaper communication methods with the
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through its communication. Marketing communications are intended to both inform and persuade a target audience‚ with a view to influencing the behaviour of that group. For example the behaviour of interest to agribusinesses can range from encouraging farmers to adopt improved husbandry practices or to grow a particular crop (or variety of crop)‚ to encouraging industrial or consumer buyers to try a product or service. As has been said on other occasions‚ each element of the marketing mix must be
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