Introducing Behaviour in Organisations SH = Stakeholders What is organisational behaviour? “Systemic study + individuals‚ groups‚ organisations + high perf org = stakeholders” Assumes people are the most important asset What is organisational psychology? APS: the science of people at work What do organisational psychologists do? Org psycs analyse orgs + people + devise strategies = rec‚ motiv‚ dev‚ change + inspire Organisational behaviour v Organisational psychology? Similarities
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Celebrity Endorsement on Consumer Buying Behavior with respect to Soft Drinks Prepaid by Guided by Hardik D Jani (Roll no: 35) Prof .Kruti Patel MBA Semester 4 Submitted to S K P I M C S DECLARATION We/ I‚ hereby‚ declare that the Comprehensive Project report Project titled‚ “Impact of celebrity endorsement on consumer buying behavior with respect to soft drink
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and reason‚ decision making influenced by emotions is often rash and destructive. Using logic and reason allows one to carefully calculate the payoff of each decision‚ as well as the potential risks involved. This can be applied to various situations in life‚ whether one is using logic in a game of chess or a financial decision in a business. However‚ countless instances in history and literature have shown us the effect one’s emotions may have on the ability to make logical decisions‚ such as the
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they enjoy the brand performance. Companies are recognizing through their brand and it is the most valuable assets for survival. Customers have many brand choices but they have less time to make a choice. The brands speciality helps the customer in decision making to purchase a right product with less risk and according to set expectation. Brand names are also a promise to customers by maintaining and enhancing the strength over time. It also represent the customers perceptions and opinion about performance
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Purchasing a Home Buying a house for most is the American dream‚ but with today’s economy many people are unsure if the dream can be obtained. The main concern for most people would be the financial responsibility. Many people believe that the financial responsibility is overwhelming and they are just not ready. Although some people believe they are not financially ready to purchase a home‚ buying a house is a better option than renting an apartment for three main reasons. First‚ becoming a first
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rank these bundles of goods according to the levels of utility they give the consumer. Note that preferences are independent of income and prices. Ability to purchase goods does not determine a consumer’s likes or dislikes. The study of consumer buying preference enables the marketer to predict consumer tastes and preferences about the product in the market; it also produces understanding of the role that consumption has in the lives of every individual. Branded jewellery also gained acceptance
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With traditionally conservative markets like Surat‚ Chennai and Kolkata now emerging as the cities for luxury labels more and more international luxury brands are looking to make their presence in these places. These cities have opened a wealth of opportunity for brands like Louis Vuitton‚ Armani and Burberry. As Sanjay Kapoor‚ MD‚ Genesis Luxury puts it there is a nascent market waiting to explode. “We think the time has come." Genesis Luxury‚ markets brands such as Armani‚ Burberry and Canali in
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two financing options: (1) Extension of the USD denominated intercompany receivables‚ at an annual interest rate of 7.5%‚ and (2) Local bank debt denominated Turkish Lira (TRL)‚ at an annual interest rate of 45%. In order to evaluate the financing decision‚ several issues must be taken into account: Country Risk: The political situation in Turkey has been characteristically unstable. WST management would have witnessed changing regulatory conditions in foreign exchange controls and the prohibition
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Factors Influencing Consumer Buying Behaviour of Luxury Branded Goods KHOR ENG TATT Research report in partial fulfillment of the requirements for the degree of Online Master of Business Administration UNIVERSITI SAINS MALAYSIA 2010 ACKNOWLEDGEMENT First and foremost‚ I would like to thank my supervisor Dr Nabsiah Abdul Wahid for her relentless support‚ advice and guidance throughout the entire preparations of this dissertation. Not to forget my co-supervisor Dr Maliga Marimuthu
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TABLE OF CONTENT Abstract i Table of content ii List of figures and tables iii I) Overview 1 II) Buying and consumption behaviors of eco-tourists in Khoang Xanh 2 III) Buying and consumption behaviors of eco-tourists in Ba Vi National Park 4 1. Figure analysis 4 2. Eview application 9 2.1 Econometrics models 9 2.2 Multicollinearity 10 2.3 Heteroskedasticity 13 2.4 Conclusion 16 IV) Evaluation of ecotourism products
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