[Type the company name] 2012 Marketing Program Design ANALYSIS OF PRICING STRATEGY ADOPTED IN THE INDIAN CIGARETTE INDUSTRY [Type the author name] Table of contents Table of contents 2 1 Introduction: Cigarettes 3 2 Cigarette Industry in India 3 2.1 Cigarette Market Share in India 5 2.2 Price Spread of Cigarettes in India 5 3 Manufacturing Process 6 4 SUPPLY CHAN MANAGEMENT 6 4.1 Distributor 7 4.2 Wholesale Dealer 8 4.3 The Retailer 8 5 Pricing Strategy 11 5
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CNX IT The CNX IT index provides investors and market intermediaries with an appropriate benchmark that captures the performance of the Indian IT companies. The CNX IT Index comprises of 20 companies listed on the National Stock Exchange (NSE). The CNX IT index is computed using free float market capitalization method with a base date of Jan 1‚ 1996 indexed to a base value of 1000 wherein the level of the index reflects total free float market value of all the stocks in the index relative to a particular
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Globalization – Friend or Foe Globalization‚ in general‚ may be described as an integration of cultural and business oriented world markets. In broader terms‚ it could be stated as a global aspect that determines the economic‚ political‚ cultural and environmental events that take an impact on the consequences of the global society. With the advancement of technology‚ globalization has spread its wings through a wider area giving a sense of interdependence in activities related to culture‚ economics
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Economy of scale refers to the benefits of producing on a large scale. When firms and industries increase the scale of their operation there can be advantages which reduce the average (unit) cost of their output. Internal economy of scale is the benefit‚ in the form of lower average costs‚ which a firm can gain from increasing its size. Internal economies of scale arise from the growth of the firm itself. One internal economy of scale can be marketing economies. For food retail industry‚ large firms
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IMPACT OF GLOBALIZATION ON MCDONALDS INDIA McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants serving nearly 70 million people every day‚ MacDonald’s is now proud to have become one of the world’s leading food service retailers in more than 119 countries‚ with more than 35‚000 restaurants including Canada‚ the Caribbean‚ Europe‚ Central and South America‚ Australia‚ Japan‚ Korea‚ Southeast Asia‚ even Russia and China. It has the fastest growth rate in the fast-food
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production and sourcing. Therewith the process of transition to the market appears to be more and more intertwined with Western firms ’ strategies. It is then of some interest to analyse the extent of such relocation‚ its various forms and the possible impact on both the relocating and the host countries. International relocation can be analysed from different points of view. The perspective of the present paper is to concentrate on one of the most important trade partners of Eastern Europe - Italy -
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Setting up and running a small-scale cooking oil business Opportunities in food processing a series Opportunities in Food Processing Setting up and running a small-scale cooking oil business Contributing authors : Barrie Axtell‚ Peter Fellows‚ Linus Gedi‚ Joseph Hounhouigan‚ Franklin Murphy and Peggy Oti-Boateng Edited by : Peter Fellows and Barrie Axtell Midway Associates Published by CTA (2012) The Technical Centre for Agricultural and Rural Cooperation (CTA) is a joint international
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THE DEFINITION The International Monetary Fund defines globalization as the growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions in goods and services‚ free international capital flows‚ and more rapid and widespread diffusion of technology. Meanwhile‚ The International Forum on Globalization defines it as the present worldwide drive toward a globalized economic system dominated by supranational corporate trade and banking institutions
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Economies of scale The long run – increases in scale A firm’s efficiency is affected by its size. Large firms are often more efficient than small ones because they can gain from economies of scale‚ but firms can become too large and suffer from diseconomies of scale. As a firm expands its scale of operations‚ it is said to move into its long run. The benefits arising from expansion depend upon the effect of expansion on productive efficiency‚ which can be assessed by looking at changes in average
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Our world has become so quickly global and is not slowing down. The impact of globalization is invading each part of our daily lives in the home‚ workplace‚ educational establishment‚ and society as a whole. Technology such as‚ the Internet‚ telecommunications‚ and travel has played a major role in impacting Russian culture. We can text someone and get a response back from any other country immediately. We can call someone over Skype in India‚ f. e.‚ and talk for free on our computer for as long
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