Unit 16 Case Brief Goodyear Tire and Rubber Company We enter this case at a time when Goodyear is considering distribution through Sears (chain department store). Goodyear has historically sold direct through company-owned dealers and franchised (hybrid of direct) dealers. The behavior of consumers is changing; in terms of their tire decision process and points of purchase. We see these changes in channel shares between retailer types. For Goodyear‚ what changes in distribution strategy
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Good Year and Tire Rubber Company Good Year Tire and Rubber Company Case Analysis Background Goodyear Tire and Rubber Company is a profitable business which was founded in 1898. When 38 year old Frank Seiberling purchased the company he knew nothing on the longevity and success it would bring. Mr. Seiberling installed a down payment on the first Goodyear plant with a borrowed amount of $3500.During the late 1800s and early 1900s cotton and rubber were considered the lifeblood of the industry.
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P’s in marketing Mix Products: Goodyear produces tires for nearly all types of vehicles including passenger vehicles‚ light truck tires and highway truck tires. There are currently 30 different types of passenger car tires ranging in price‚ tread wear index’s‚ traction and temperature grades that Goodyear has to offer. Price: Retail tires for passenger vehicles range from $125 to $175. Place: Goodyear distributes its products to some 8000 locations in the United states‚ and some 25‚000
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Arifur Rahman Case Problem: Goodyear Tires and Robber Company Professor: Arnold Pollack July 28‚ 2009 A. How would you characterize the competitive environment in the tire industry in 1991? The tire industry divides into two‚ broad segments: original equipment (OE) tires and replacement tires. The OE segment accounts for 20-25 percent of tires sold annually; unit sales are trending downward. The replacement tire segment accounts for 70-75 percent of tires sold each year; the
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Goodyear’s Aquatred Case Goodyear‚ around the late 1980s was developing a tire that would set them apart from the competition. Unfortunately they were stuck in a time when replacing tires was not high on peoples list of pleasantries‚ which will be explained in greater detail. Goodyear developed what they called the Aquatred tire which was supposed to give greater traction during wet weather and a superior quality that would have the same traction after much use as some tires did when they were
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PGP/12/232 Sherief Rasheed PGP/12/234 Zubin Kabeer T. PGP/12/246 Neerja Chowdary PGP/12/259 Key Issues: How can Goodyear be more competitive and maintain its leader position? How to launch Aquatred effectively? Factors to be taken into consideration: Intense competition • many players in the industry‚ both branded and private label • Michelin‚ was
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Case Questions: Sears‚ Roebuck and Co. vs. Wal-Mart Stores‚ Inc. Answers must be posted to Compass. You may work in groups of no more than four people. Be sure to remember to submit ALL names and UINs on the assignment. 1. How do the retailing strategies of Sears and Wal-Mart differ? How does each firm operate their business/attempt to create value? The major difference in these two companies’ retailing strategies‚ according to their filings in 2014‚ lies in the ways they expand their sales
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Summary Candace Company Analysis Nikki/Yvonne Introduction Sears is our nation’s fourth largest retailer. With over 4‚000 stores in the United States and Canada‚ Sears has grown from its humble beginnings. Sears is a leader in apparel‚ home appliances‚ home‚ lawn and garden‚ tools‚ automotive repair‚ maintenance‚ and electronics. Sears also provides home service‚ serving 11 million service calls yearly. Richard Sears founded Sears as a mail order company and it grew to be one of the largest retailers
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GOODYEAR Aquatred Case Study How do consumers purchase tires? Tire consumers (at replacement market) will buy tire at two different occasions: when they need new tire immediately (emergency occasion)‚ and as a spare change in case of emergency (preventative occasion). It is dubbed a “grudge purchase” where consumers won’t have any choice but to buy tires in order to make sure that their car is able to run. The average time between purchases is 2.5 years but more than 50% of all consumers buy the
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Assignment Three Goodyear Tire and Rubber Company Marketing 440 Problem Statement With the competitiveness of the US tire industry in 1992‚ Goodyear Tire and Rubber Company is reconsidering a proposal from the department store Sears to carry Goodyear Eagle brand tires. With a $38 million loss in 1990 and a change in top-level management in 1991‚ the Sears proposal from 1989 was being looked at again. These new top-level managers have two decisions to make: whether Sears should carry only
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