A PROJECT REPORT ON “DESIGN AND LAYOUT OF A RETAIL STORE” IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF MASTERS IN MANAGEMENT STUDIES UNIVERSITY OF MUMBAI VIVEKANAND EDUCATION SOCIETY’S INSTITUTE OF MANAGEMENT STUDIES & RESEARCH. UNDER THE GUIDANCE OF: PROF. E. LAKSHMINARAYAN PREPARED BY: DINESH GURNASINGHANI SPECIALIZATION: MARKETING MMS (2010-2012) DECLARATION I‚ Dinesh S. Gurnasinghani‚ student of MMS at Vivekanand Education Society’s
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delivering‚ and exchanging offerings.” MARKET A market consists of all the potential customers sharing a particular need or want who might be willing and able to engage in exchange to satisfy that need or want. A simple definition will state that a market is a public place where buyers and sellers make transactions‚ directly or via intermediaries. It is an arrangement that allows buyers and sellers to exchange goods. The market definition begins with the total population and progressively
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The effective management of people is one of the greatest challenges facing organization today‚ as it has been in the past. However‚ human resource management took a great step forward and the role had been changed dramatically and became much more important in most organizations. Human resources management is a new way of thinking about how people should be managed as employees in the organization. One of the most significant tasks for human resource management is implementing and monitoring
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Retail Loyalty Programs Loyalty Programs in retail : An overview What is a loyalty program ? Loyalty programs are the schemes designed with an intention to retain existing customers and attract new customers by rewarding a customer with both hard and soft benefits for his loyalty and patronage. Classification Loyalty programs (either on the shop delivery ’ or web based ’) can be classified either based on types of rewards and recognition tools used or the mechanism by which customers earn
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Retail Observation #2 Sephora For my retail observation two I visited a store that I have never shopped. Sephora located in King of Prussia Mall. I choose the store because it was a completely foreign environment to be observing. Sephora is also an interesting store to observe the sense in as almost all products in the store are built to attract the senses. Sight 1. The first sight that is very noticeable when entering the store is the lighting. Walking into Sephora can be quite overwhelming
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Case Study: Thistle Co. of Australia Triquestra Fuels Thistle ’s Multi-Site Retail Business Transformation RETAIL MANAGEMENT SYSTEM Background of Thistle Company of Australia (TCOA) Thistle Company of Australia (TCOA or Thistle) is a privately held company that currently owns and operates Australia ’s largest independent network of Shell-branded service stations and adjoined retail premises. Headquartered in Brisbane‚ and operating across Queensland and New South Wales‚ Australia‚ Thistle
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development from soymilk‚ although it has developed a lot of drinks besides soymilk. The target market of Vitasoy is the Hong Kong citizens. In Hong Kong‚ the value stated in above could perform with others drinks‚ such as Coca-Cola‚ Ribena‚ etc. The market of soft drinks nowadays is getting saturated‚ so we are going to investigate the feasibility of developing new products and hence enlarge the market share for the future expansion. On the other hand‚ we would like to analyze their products for
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1) 7-Eleven was founded by J. C. Thompson in 1927 as The Southland Ice Company in Dallas‚ Texas. When an enterprising employee in a small ice storefront began offering milk‚ bread and eggs on Sundays and evenings when grocery stores were closed. This was the beginning of the convenience store industry as it is known today Franchise (7-eleven‚ n.d ).The company’s first convenience outlets were known as Totem’s stores since customers "toted" away their purchases‚ and some even sported genuine Alaskan
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strengthening our services and by providing increased programs and facilities at the Resort. b. Clarifying our targets We will clarify our target customer segments‚ and will develop programs that meet the needs of individual Guests as well as expanding our market reach‚ thereby providing a more emotionally satisfying experience to a broader number of Guests. In addition‚ we will increase our efforts in creating programs that will guarantee attendance without being affected by external factors such as the weather
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MAKARA‚ TEKNOLOGI‚ VOL. 9‚ NO. 2‚ NOPEMBER 2005: 43-47 43 DESIGN OF PRODUCT PLACEMENT LAYOUT IN RETAIL SHOP USING MARKET BASKET ANALYSIS Isti Surjandari dan Annury Citra Seruni Industrial Engineering Department‚ Faculty of Engineering‚ University of Indonesia‚ Depok 16424‚ Indonesia E-mail: surjandari.2@osu.edu‚ a_citra_s@yahoo.com Abstract Retailing is an industry with high level of competition. It is a customer-based industry which depends on how it could be aware of what the customers’
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