STORE LAYOUT AND ITS IMPACT ON CONSUMER PURCHASING BEHAVIOUR AT CONVENIENCE STORES IN KWA MASHU By Tshepo Peter Tlapana (National Diploma: Marketing; B. Tech: Marketing) Dissertation submitted in partial fulfillment of the requirement for the Masters Degree in Technology (Marketing) Marketing‚ Retail and Public Relations Department‚ Durban University of Technology ____________________________ APPROVED FOR FINAL SUBMISSION AUGUST 2009 _________________ _______________
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STORE DESIGN AND VISUAL MERCHANDISING BY TULIKA ANAND (Retail roll no 1) RADHIKA BIYANI (Retail roll no 4) 1. INTRODUCTION For many years‚ businesses have tried to sell their products to buyers with limited merchandise options. It did not matter how the merchandise was displayed‚ how the store looked‚ or whether the sellers were polite. Just having merchandise available very often guaranteed a sale. Not any more though. Nowadays with an increase in the number of
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1.The theory of motivation to stimulate sales performance assumes money is a primary motivator. This form of motivation is based on content theories of motivation. With increased sales commissions‚ money can satisfy psychological needs‚ social needs‚ and self-esteem. Also‚ the expectancy and equity process theories of motivation can be applied to this situation. According to Expectancy theory‚ the employee is attracted to the reward being offered and believes he or she can put forth the effort necessary
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Background of the Study Convenience stores are in demand all over the world for its unique commercial properties. They are usually open 24 hours a day‚ seven days a week‚ carrying a limited life of high turnover convenience products and are conveniently located for quick in and out shopping. These stores provide “fill-in” purchases for consumer needs. Engaging into this kind of business with the right location‚ pricing strategy‚ inventory of products‚ and pleasant customer approach‚ it can generate
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Lecture Topic 1 : The Service Sector Reading : Chapter 1‚ Services Marketing : People‚ Technology‚ Strategy by Kotler & Wirtz‚ 7th Edition. The Service Sector- some facts : • In the West‚ business conditions generally remain difficult for service sector firms with falling prices hitting profitability. - The service sector typically accounts for between 66% and 75% of GDP in most of the more highly developed economies. (Central Intelligence Agency‚ 2011)
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A SUMMER TRAINING REPORT ON EMPLOYEE JOB SATISFICATION AT DAINIK BHASKAR AND DAINIK JAGRAN SUBMITTED TO PUNJAB TECHNICAL UNVERSITY JALANDHAR In partial fulfillment of requirement for the award of degree Of MASTER OF BUSINESS ADMINSTRATION (MBA) Supervised by Submitted by Ms GAGANDEEP KAUR BAVNEET SANDHU ASSISTANT PROFESSOR MBA 4RD SEM 1273393 GLOBAL INSTITUE OF MANAGEMENT AND EMERGING TECHNOLOGIES AMRITSAR SESSION
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Design-‐Build Project Delivery Method DEFINITION The term “Design-‐Build”‚ is used to refer to the procurement process in which an owner of a project establishes a contractual relationship with a single entity for both design and construction services. The entity‚ or “designer-‐builder”‚ is
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Atmospheric Cues in Retail Stores: Their Effect on the Consumer’s Hedonic Retail Experience Introduction Retailers are finding it more and more difficult to differentiate themselves from their competition‚ specifically based on the four Ps of marketing; product‚ place‚ price and promotion. They have been forced to inquire about diverse and distinctive atmospheric cues‚ in order to attract and maintain customers and their loyalty. According to (Morrison‚ 2001)‚ elements such as colour
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(Birenbaum‚ 1997) Over the years in the United States‚ many plans have been set up by societies of practicing physicians‚ but the largest enrollment has been in Blue Cross and Blue Shield plans. These were set up as community-sponsored‚ nonprofit service plans based on contracts with hospitals and with subscribers. Most general voluntary plans accept subscribers‚ in groups or as individuals. These plans extend coverage to dependents and exclude accidents and diseases covered by workers’ compensation
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Dear Parent; I want to take this opportunity to introduce myself and express my excitement about working with your son. My name is Gulnihal and your son‚ Mahir‚ is enrolled in my class this semester. I am really glad to welcome you and your child. The main goal of writing to you this letter is to inform you about the value of play for children’s physical‚ social‚ emotional‚ and mental development. Primarily‚ I will describe what play is both in theory and in practice. And then‚ I will
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