Marketing des arts et de la culture Deuxième partie L’Art contemporain et le luxe Introduction A l’heure actuelle‚ les marques de luxe souffrent d’une image quelque peu ringardisée‚ car elles reposent sur la notion de savoir-faire et de tradition. De plus‚ elles tentent de rester élitistes quand leur chiffre d’affaire se fait aujourd’hui sur des produits de grande consommation. D’un autre côté‚ on s’aperçoit que ces problématiques peuvent être en partie résolues à travers le recours à l’art
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Introduction to Accor Company Accor was founded in 1967 by Paul Debrule and Gerard Pelisson. Accor is a European leader in hotels and tourism‚ global leader in corporate services. It have almost 4000 hotels from economy to upscale which are operates in nearly 100 countries with 150.000 employees. Accor hospitality is planning to double the pace of hotel development in coming years by having a commitment to make 200.000 new rooms between 2006 until 2010. From the pyramid below‚ we can see
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completely wrong. Even though decreased margins will never be sexy‚ industry leaders like Martin Sorrell‚ CEO of WPP Group (WPPGY 49.95 ↑1.15%) (2nd largest advertising group in the world)‚ and Maurice Levy‚ Chairman and CEO of Publicis (PUB 30.63 ↑1.27%) Groupe (4th largest)‚ are embracing the digital world and are transforming their agencies into digital power houses. Publicis made major headlines recently by purchasing Razorfish from Microsoft (MSFT 29.41 ↑0.41%) in a deal worth $530 million ($286.8 million
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positive‚ a positive NPV contributes favorable to the share price or share value. The Internal Rate of Return of these entire projects are below the prototype store IRR which is a benchmark project. The IRR is an alternative to NPV however if the NPV is positive and the IRR is not what is desired‚ the NPV may supersede in making an investment decision. The IRR is what is expected based on internal factors. Projects with a low IRR may be funded through debt
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3.3. WACC: 16 PART II: PROJECT INVESTMENT ANALYSIS 17 1- Preliminary report: 17 1.1. Project description: 17 1.2. Elements of the project: 18 1.3. Risk and Uncertainty: 19 1.4. Conclusion: 19 2. Project evaluation: 20 2.1. NPV: 20 2.2. Sensitivity analysis: 21 3. Quarterly report: 22 3.1. Introduction: 22 3.2. Comparison: 22 3.3. Risk and uncertainty: 23 4. Conclusion: 24 | INTRODUCTION: Long ago‚ when I used to go with my father to the
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Solutions End-of-Chapter Questions and Problems to accompany Multinational Finance by Kirt C. Butler Fourth Edition (2008) John Wiley & Sons PART I Overview and Background * Chapter 1 An Introduction to Multinational Finance * Answers to Conceptual Questions * 1.1 List the MNC’s key stakeholders. How does
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Brand Life Cycle The three phases through which brands pass as they are introduced‚ grow‚ and then decline. The three stages of the brand life cycle are the introductory period‚ during which the brand is developed and is introduced to the market; the growth period‚ when the brand faces competition from other products of a similar nature; and‚ finally‚ the maturity period‚ in which the brand either extends to other products or its image is constantly updated. Without careful brand management‚ the
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Table of Contents Section Title Subsection Title Page Number 1.0 Executive summary 3 2.0 Sales Forecast 2.1 Sales Forecast 4 2.2 Methods and Assumptions 4 3.0 Capital Expenditure Budget 5 4.0 Investment Analysis 6 4.1 Cash flows 6 4.2 NPV Analysis 7 4.3 Rate of Return Calculations 8 4.4 Payback Period Calculations 9 5.0 Pro Forma Financial Statements 10 5.1 Pro Forma Income Statement 10 5.2 Pro-Forma Cash flow Statement 11 5.3 Pro-Forma Balance Sheets 12 6.0 Works Cited
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consumption of PET contained water had increased dramatically with an average annually growth rate‚ 29.1% between 1998 and 2001. The market had became dominated by a few international food and beverage producers like Coca-Cola‚ PepsiCo‚ Nestle‚ and Groupe Danone‚ but also included some small regional sellers that were required to develop either low-cost production and distribution capabilities or differentiation strategies keyed to some unique product attributes. b) Macro environment: America’s
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TABLE DES MATIERES 1. TABLE DES MATIERES 2 1.INTRODUCTION 3 2. FICHES SIGNALETIQUES 4 A . Samsung Electronics Co.‚ Ltd. 4 4 B . LG Electronics‚ Inc. (LG) 5 3.ANALYSE DE SAMSUNG 7 Sa mission consiste donc à être la meilleure société spécialisée dans l’électronique. Samsung affronte de face ses objectifs pour être une société de réputation internationale. Elle cherche une réactivité‚ créativité et efficacité optimales afin d’inventer et de commercialiser des produits qui détermineront
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