Norbert Guery Gupo Bimbo Case Summary: Bimbo is one of the world’s leading baking companies. Founded in Mexico‚ Bimbo is a house-hold name in its native country. Today‚ the company’s wide product range includes sliced breads‚ buns‚ cookies‚ snack cakes‚ pre-packaged foods‚ tortillas‚ salted snacks and confectionery products. Profitability in Mexico is optimal‚ partly due to its vending distribution through small‚ independent mom-and-pop stores. In addition‚ its product development and incorporation
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Grupo Bimbo continuous expansion with an ambition to become one of the five-largest bakers in the world‚ while the company ’s performance in existing foreign markets should be improved so fore made profitable and keep company away from financial hazard due to acquiring losses and lack of substantial profit from foreign markets. Almost 70% of Grupo Bimbo ’s sales came from Mexico‚ where the company had built a 90% market share in the packaged bread segment‚ the business was very profitable and the
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that can affect Bimbo’s business in Mexico‚ the USA and Brazil? Mexico Bimbo previously was a family-owned company in industrial baking; they are specialized in bread and sweet goods. Bimbo has a total of US$5.24billion with a net profit of $271 million counting with more than 84‚000 employees with 72 plants and 9000 distribution centers around 17 countries. 17 countries‚ 100 brands‚ 5000 products. The majority in sales of Bimbo is in Mexico with the 70% of them‚ because of the diet trends of Mexican
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MBA 625 Finals Student ID: 9580980 Grupo Bimbo Abhishek Kumar 8/12/2011 Contents Summary ....................................................................................................................................................... 2 Analysis ......................................................................................................................................................... 2 General Environment .................................................................
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Crecimiento de Bimbo: Fusiones y Adquisiciones a. Cómo se incorporó Bimbo el reparto de utilidades y la responsabilidad social en su compañía? REPARTO DE UTILIDADES: Uno de los ingredientes más importantes de la “receta secreta” de Bimbo es que no concibe a sus colaboradores como “recursos humanos”‚ sino como personas a las que brinda trato justo y afecto‚ seguridad‚ oportunidades de aprender y de crecer siendo útiles a la sociedad. Crecer e innovar es la consigna del personal de Bimbo. Ellos saben
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America Food Products Sector Note 16 October 2012 Mexico Food & Beverage Mexican Food: Rich but tasty – Initiating Coverage Rafael Shin Initiating coverage on the food sector We are initiating coverage of Mexican food companies Grupo Herdez‚ Grupo Bimbo rafael.shin@btgpactual.com and Gruma with BUY‚ NEUTRAL‚ and NEUTRAL ratings‚ respectively. This initiation +1 646 924 2472 brings our coverage of Mexico consumers to 9 stocks and of Mexico as a whole to 22. Gordon Lee Choose depending
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Brasil Foods case Sources: 1. Bell‚ David E.‚ and Natalie Kindred. "Brasil Foods." Harvard Business School Case 512-013‚ December 2011. (Revised April 2013.) 2. 20K report: http://ri.brf-global.com/arquivos/BRFS-20140331-20F-20131231.pdf 3. see 2014 annual report in: http://ir.brf-global.com/conteudo_en.asp?idioma=1&tipo=52242&conta=44&id=197215 1. First examine the Brazilian market: a. What are the five forces and KFS of the two main business segments of Brasil Foods (fresh meats and processed
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Prompt: What changes‚ if any‚ should Grupo Bimbo make to its global strategy in order to be more successful internationally? What changes should they make in the US market? What changes should they make to improve profitability in Brazil? Should they remain in China‚ and if so how should they pursue long-term profitability? It goes without saying that in order to be successful in a global market‚ one cannot blindly roll out a stock product and call it a day. Covering the globe is not a “one
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1. About Grupo Bimbo Grupo Bimbo is the biggest Mexican food corporation and the largest bakery in the world with brands in Latin America‚ Europe‚ China‚ United States‚ Canada and Puerto Rico. Grupo Bimbo México E. U. A. Latin America: Argentina Brasil Chile Colombia Costa Rica El Salvador Guatemala Honduras Nicaragua Perú Uruguay Venezuela Europa: Austria Republica Checa It is one of the top bakers in the world as well‚ with some 35% of its sales taking place outside of Mexico
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easy task. Such was the case of Mexican Group Bimbo‚ one of the world’s leading baking companies‚ who decided to risk and venture into the Chinese market in 2006 through the purchase of Food Processing Center of Beijing‚ a subsidiary of the Spanish company Panrico SA. Bimbo opted to implement a long-term strategy in China and after eight years it has obtained positive results‚ managing to position itself as one of the most recognized Mexican companies in China. Today Bimbo produces over 10‚000 products
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