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    Ngau Student ID : 1300900002 Lecturer Name : Miss Irene Kho Programme Title : B.A (Hons) in Event and Tourism Management Subject Code & Title : Business Research Method – HC 203 Session : May – August 2010 Assignment Topic : Case Studies (Assignment 1) ATTENTION: 1) 1 day late from the date of submission - 25% will be deducted. 2 days late from the date of submission - 50% will be deducted. More than 2 days late from the date of submission - “0”grade will be awarded

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    COLLEGE OF ARTS AND SCIENCES SCHOOL OF TECHNOLOGY‚ MANAGEMENT‚ AND LOGISTIC INTRODUCTION OF MANAGEMENT (BPMN1013) RESEARCH OF CASE STUDY PREPARED BY: GROUP 11 TABLE OF CONTENT 1.0. Acknowledgement…………………………………………………3 2.0. Case study 2.1- Case 1- McDonald’s : Grilling Up an Empire……………….4 2.2- Case 9- Sony Corporation : An Evolution of Technology…14 2.3- Case 10- Nike :Spreading Out to Stay Together…………….23 3.0. References…………………………………………………….….42 ACKNOWLEDGEMENT Special thanks to

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    WK 3 Case 1 Incident 15: Minding the Store November 19‚ 2012 Introduction In this case study the situation is Ruth Cummings was put in charge of a store by her boss Ken Hoffman. “Ruth‚ I’m putting you in charge of this store. Your job will be to run it so that it becomes one of the best stores in the system. I have a lot of confidence in you‚ so don’t let me down.” That was what was told to Ruth by Ken on her first day. After a couple of calls from her boss Mr. Hoffman‚ Ruth

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    DMG-Shanghai Case Study 1. Why do you think that it is so important to cultivate guanxi and guanxiwang in China? * In china there a so many laws so it is very important to establish go will when doing business. Many business men use guanxi and guanxiwang as a way to establish grounds and create great reputations. Without these no business would get done and it is almost like a loop out around the law. What could be wrong by law can actually be look in a different light when persuading officials

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    Case Study: Individuals with Attention Deficit Hyperactivity Disorder This case study focuses on Alphonso Young‚ a 4 –year-old head start student and on Mr. & Mrs. Young‚ Alphonso’s parents‚ Susan Cross‚ Head Start teacher‚ Rory Johnson‚ 4-year-old Head Start student and Marsha Matchwick‚ school psychologist‚ DCSD. Main Key Factors in this case study are dealing with a 4 year child who has and attention deficit disorder. When he plays with other kids in the school‚ he tends to break things‚ take

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    UIBS Strategic Management Individual Assignment ‚ Meric Oztekin 1. Course Exist Case: Zara – Business Model‚ Competition‚ Competitive Advantages‚ and Strategies Read the case Zara – Fast Fashion‚ and answer the following question. Submit your answer within 2 pages. 1. What is Zara’s distinctive business model? Follow the descriptive points given in the lecture note for session1 and write it like a good story; 2. What are Zara’s key strong resources

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    paper‚ I’m going to analyze the pharmaceutical industry by using Walmart as my primary example. Examine Warlmart’s website and determine if the strategies pursued by this firm were emergent‚ deliberate‚ or both emergent and deliberate. Justify your answer with facts from the Web site. Walmart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world’s third largest public corporation‚ according to the Fortune

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    CASE STUDY PEARL CONTINENTAL BY: MEHWISH MUMTAZ MFA I-D 2nd SEMISTER WHAT IS CASE STUDY? Case studies : • are written summaries or syntheses of real-life cases based upon data and research • require you to isolate and think through the key issues involved against both theory and the larger comparative environment • identify appropriate strategies for the resolution of the ’case’ • weigh the pros and cons of the remedial options/strategies

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    Case study 8-1 Consumer Relations Cases Star-Kist Tuna Post Goal: To inform consumers of the benefits of the new Star-Kist packaging. 1) Public: Parents Objective: To inform parents that the new Star-Kist packaging enhances Star-Kist quality by featuring firmer tuna‚ eliminating draining‚ and doing away with the can opener. Tactic: A tactic would be having someone putting on a mascot of Charlie the Tuna and having him stand in front of grocery stores to promote the new packaging.

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    Chapter3. Skill Approach CASE 3.3 Questions: 1). What accounts for Andy’s success in the restaurant business? 2) From a skills perspective‚ how would you describe the three managers‚ Kelly‚ Danielle‚ and Patrick? What does each of them need to do to improve his or her skills? 3) How would you describe Andy’s competencies? Does Andy’s leadership suggest that one does not need all three skills in order to be effective? Answers: 1) I think there are two reasons‚ which might the keys of his success

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