Organisational strategic marketing policies and its impact on customers brand loyalty. (A comparative study of Glo mobile and MTN) BY OLASUPO GBENGA MICHAEL 081002809 DEPARTMENT OF BUSINESS ADMINISTRATION UNIVERSITY OF LAGOS MARCH 2013 1.1 INTRODUCTION In our world today‚ the main objective of any business concern is to make profit but many organisations find it difficult to meet customers’ needs let alone to enjoy their loyalty due to the challenges of marketing operations in an environment.
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Insights into Indian English Fiction and Drama Edited by Capt. Dr. Arvind M. Nawale Access -An Academic Consortium Publication ISBN No. 978-81-921254-3-5 Aspects of Campus Novel in Makarand Paranjape’s The Narrator: A Novel Shridevi P.G. The Narrator: A Novel is the well-known critic Makarand Paranjape’s debut novel‚ published in 1995. It is a mishmash of several stories woven together and presented to us from view-points of several writer-narrators or character- narrators. This novel has
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started the company by selling cut price records by post through his Virgin Mail Order business. The company expended really quickly and is now a well-recognized and trusted brand all around the world. Virgin group companies even far apart from each other are like one big family that is constant in the delivery of its brand message and the values it stands for. Each company is empowered to run their individual affairs but they do help one another to seek solutions and advancement. Their cohesion
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This self evaluation essay will throw light on my knowledge‚ experience‚ skills and personality profile. This essay will provide detailed information about the prospect of my business plan. Introduction: I would describe myself as a very determined learner. The best quality that I like about myself is my passion to learn new things. I am a goal oriented person and have positive attitude also. To start with my academic qualification I scored aggregate of 65% in at secondary education and aggregate
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“New exciting ideas and perspectives on brand building!” Philip Kotler 4TH EDITION THE NEW BRAND MANAGEMENT Creating and sustaining brand equity long term STRATEGIC J N KAPFERER I THE NEW BRAND MANAGEMENT STRATEGIC ii ‘After reading Kapferer’s book‚ you’ll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature.’ Philip Kotler‚ Northwestern University ‘A real
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the first place. One way attain an effective and efficient website can be achieved is through continuous evaluation. The process of evaluating a website in general is that which is both subjective an objective. I‚e it involve personal opinions‚ interpretations‚ points of view‚ and judgment and objectivity is shown fact-based‚ measurable and observable.???? The Methodology of evaluation In evaluating the websites for this report‚ 6 criteria were used‚ all which answers questions that gives
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growing realization that brands are one of the most valuable intangible assets that firms have. Driven in part by this intense industry interest‚ academic researchers and telecommunication industries have explored a number of different brand-related topics in recent years‚ generating scores of papers‚ articles‚ research reports‚ and books. Brands serve several valuable functions. At their most basic level‚ brands serve as markers for the offerings of a firm. For customers‚ brands can simplify choice
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creates and complements integrated business‚ brand and marketing strategies. Strategic brand value: Advancing use of brand equity to grow your brand and business Michael Leiser Received (in revised form): 25 April 2003 Keywords: brand equity profiling‚ brand equity management‚ strategic brand drivers‚ price premiums‚ customer loyalty‚ brand extensions‚ financial performance Abstract Businesses that intend to reap the benefits of using brand as a driver of business success need to begin
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Indian Institute of Management Bangalore Post Graduate Programme Sales and Distribution Management PGP (Term 4) 2014-15 Prof. Avinash Mulky 1. Introduction The quality of sales and distribution management is an important determinant of success in customer acquisition and revenue growth for companies across business sectors. Although some businesses sell directly to their customers using a client acquisition team or company sales force‚ many sales organizations utilize a channel for
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Use these questions as guidance when critically evaluating your texts‚ but remember that you do not have to use them all in your writing. Critical Evaluation of Sources Is the source: Source type a book‚ a journal‚ an e-journal‚ an Internet article‚ a newspaper‚ a magazine‚ a blog Why the source was chosen How does the text relate to your research topic – does it provide background information‚ support for an argument‚ relevant data / details about the issue? Authority of the writer
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