Ice-Fili (АЙС-θИЛИ) You cannot defeat a nation that enjoys ice cream at minus 40 Celsius. — Winston Churchill To survive in Russia’s ice cream industry during the 11 years since the collapse of the former Soviet Union was no small feat (see Exhibits 1 and 2). To be successful in these turbulent times was nothing short of amazing to industry observers. In 2002‚ Ice-Fili‚ a midsized Russian company with more than $25 million in sales‚ was Russia’s top ice cream producer. Surprisingly‚ it had
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ICE FILI CASE 1) Is Russia’s ice cream industry attractive? Yes‚ it is. Russia is one of the largest nations in the world and‚ as such‚ holds promising market share potential due to its sheer size in geographic‚ demographic and economic terms. Russians love ice cream‚ even in the subzero winter climate. Despite decreased market share due to recent increased consumption of beer‚ soda and confectionary products; the Russian ice cream industry is attractive due to its lower entry barriers
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1 00:00:05‚607 --> 00:00:10‚476 This is so cool! I can’t believe how many people e-mail Hannah Montana. 7 00:00:33‚302 --> 00:00:37‚238 "Dear Hannah‚ I love‚ love‚ love that scarf you wore at the video awards. 8 00:00:37‚306 --> 00:00:42‚141 "Where‚ where‚ where can I get one? Jenny in Walla Walla‚ Washington. " 9 00:00:42‚211 --> 00:00:46‚170 Listen to this one. "Dear Hannah‚ I have this massive crush 10 00:00:46‚248 --> 00:00:47‚977 "on a boy who doesn’t know I exist. " 12
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regular exercise‚ and irregular sleep habits can easily wear an individuals immune system down. In addition‚ erratic and inadequate nutrition‚ can also contribute to an individuals nutritional deficiency in key vitamins and minerals. The many colds Hannah has suffered is indicative of a vitamin deficiency‚ specifically Vitamin C. Hannah’s attempt to do something healthy is admirable as demonstrated in her wanting to take on a supplement to boost her immune system. However‚ the symptoms she is now
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CASE STUDY 1. Describe the service organization culture at Amy’s Ice Cream. Amy’s Ice Cream culture is rather laid back. The atmosphere in the parlor is cheery and everyone exhorts a friendly and happy attitude. Amy encourages employee empowerment by allowing the employees to dress as they wish and to interact with customers in a way that is more suitable to their personality. The customers’ attitude is very important to the management as well as the employees so they make sure that customers
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Hannah Arendt She was a German-Jewish philosopher and writer‚ not a trained‚ professional historian and thus her writing on the Eichmann case was focussed on a philosophical interest she had with the nature of evil. As a Jew who fled Germany from the Nazis in 1933 and then also fled France in 1940‚ Arendt uses her 1963 report to focus on the ‘banality of evil’ to deny Nazism all glamour‚ a way of showing her utter contempt for the movement. This contempt extends to her portrayal of Eichmann‚ as she
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How attractive is the Russian ice cream market? How is it likely to evolve? Market attractiveness refer to all the characteristics that contribute to the success of organizations within the market. Profitability is one and Exhibit 9 suggests profit margins for retailers and distributors are about 30% - 50%‚ and producers’ is about 15%. This is high in the Russian food industry where‚ the profitability in the confectionary industry was only 6% - 8%. The russian ice cream industry had about 300 companies
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Amy Chua and Hannah Rosin: a comparison and contrast of parenting styles In recent years‚ Yale professor Amy Chua has drawn a great deal of attention due to her focus on a parenting style that is foreign – both figuratively and literally – to most Western parents. This style centers on a Chinese model that Chua espouses‚ and that has become famous‚ or infamous‚ for the stern and rigorous practices that Chua enforced with her own two daughters. Chua has received a large amount of criticism;
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1. How structurally attractive is the Russian ice cream market? How is it likely to evolve? Analyzing from using five force model we can conclude that the structurally attractiveness of Russian ice cream market is quite low due to several reasons. Firstly‚ the crisis in 1998 had greatly reduced the consumption ability of ice cream market and increased the imported ingredients for producers. Secondly‚ Centralize planning system that is used in Russia caused the Russian managers to have little
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Please provide an in depth five forces analysis to illustrate the competitive environment for Russia’s ice cream industry. How is it likely to evolve? The competitive set of the ice cream industry is highly fragmented and very diverse. International brands such as Nestlé have through their size‚ position and also advertising expenses managed to capture market share. The local‚ much smaller producers on the other hand have the majority of the Russian population on their side. In addition their organizational
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