Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions of customer-based brand equity on consumer`s perceptions
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Ice Ice Baby‚ Under Pressure In 1981‚ Queen released a song featuring David Bowie title “Under Pressure.” The song was a huge success and was recently listed as VH1’s 31st best song of the 1980’s. 11 years later in 1991‚ Vanilla Ice recorded “Ice Ice Baby‚” which was so popular it ended up being the 1st rap song to ever reach #1 on the billboard top 100. Why was the song so popular? It had an infectious beat that sounded so new‚ yet so familiar. A few months later Vanilla Ice was approached by
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Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors‚ including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies
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Brand Preference for Fairness Creams By Dr. L. Manivannan M.B.A.‚ M.Phil.‚ Ph.D. Reader Dept. of Corporate Secretaryship‚ Erode Arts College Erode. Tamilnadu & Mr. K.V. Kannan M.B.A.‚ M.F.T. Faculty School of Management‚ Sri Krishna College of Engineering & Technology Kuniamuthur P.O.‚ Sugunapuram‚ Coimbatore & Mr. Natrayan M.B.A. Annamalai University Chidambaram Abstract Fairness creams have become a vital product for the Indian FMCG companies in increasing their overall
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"BUYING BEHAVIOUR TOWARDS FAIRNESS CREAMS" REVIEW OF LITERATURE & PROBLEM STATEMENT In the present era of competition the vary existence of any business depends upon its customer bank. Customer is the king in present business world. Gone are the days when producer or seller used to rule the business world. Today customer is the main pillar on which any business stands. Due to entry of the MNC’s there is cut throat competition in the market. They have already established in urban markets
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The History of the Zamboni Although ice hockey was originated in the early 1800’s‚ the first Zamboni did not hit the ice until 1949. For well over a century‚ the sheet of ice was resurfaced by tediously shoveling off the snow and pouring water back over the ice. The technique left the ice in a miserable‚ almost unskatable state by today’s standards. Not only was it a poor surface to skate on‚ resurfacing a sheet of ice took nearly over an hour and a half to complete. Frank Zamboni’s invention of
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Separation of cream from full cream milk using the Disc- Bowl Centrifuge. Introduction:- Cream is usually a dairy product containing high fat percent‚ which can be seen floating on the top before the homogenization process. When the milk is unhomogenized‚ overtime‚ the fat lighter in weight rises to the top. The process in the industries is completely different as they use centrifuges‚ normally called as separators to accelerate the creaming process. Cost of cream totally depends upon its
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Cleopatra Beauty & Fairness Cream Executive summary Kohinoor group of industries is preparing to launch a new beauty and fairness cream name “Cleopatra beauty and fairness cream in a mature market. Despite the dominance of fair and lovely‚ Ponds and other establishes brand‚ we can compete because our offering combines exclusive features at a value added price .We have identified that there is a huge demand for quality beauty cream in both national &
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Hannah Taylor Hannah Taylor was born in Winniepeg‚ Manitoba‚ Canada on 1996.She is famous because during her childhood she helped cure homelessness. She inspired other people at her school and that is what led her to starting the Ladybug Foundation at the age of six. She has talked with thousands of people about homelessness and persuaded people to help her and the Foundation. Hannah Taylor has received 13 awards during the years since she started the Ladybug Foundation. In 2004 she received the
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2013‚ Hannah Montana’s war has ended. She has lost a long and courageous battle with Miley Cyrus. The coroner’s office has stated that the death was from “complications of being normal‚” but rumor has it‚ the adorable teen idol to millions of young girls passed due to shame‚ or‚ possibly‚ neglect. Miley Cyrus has been trying to cut her ties to Disney since her show “Hannah Montana‚” a popular Disney show aimed toward young girls‚ ended in January of 2011. Maybe even a bit before that. Hannah Montana
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