Harley-Davidson Case Study Based on this case and other information about Harley at www.harley-davidson.com and other sources‚ what do you think are its major strengths and weaknesses? Strengths Harley is American made. Being an American‚ having a local dealer‚ local repair shop‚ and local customer service is everything to a buyer. It also happens to be the only heavyweight motorcycle to be completely made in America‚ which gives the buyer a sense of security and confidence
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I) Problem/Issue Statement: Harley Davidson‚ a highly distinctive motorcycle company whose success was built on its brand image‚ may have reached the pinnacle of its growth in the late 1990s and early 2000s. The combined effects of a market focus on a narrowing demographic group‚ the difficulty experienced in gaining market share in Europe‚ and short-term forecasting problems led to the concern of the company’s future. II) Alternatives: a) Status-quo b) Focus on building the Buell name brand
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1. How does Harley-Davidsonbuild long term customer relationship? As a company who sold more than 900‚000 units of motorcycle‚ Harley Davidson must be made a very good relationship with its customers‚ especially the long-term customers. We all know that Harley-Davidson users are not only men‚ but also women. Even in some products‚ they make teenagers ride them too. So that‚ the company needs to keep their relationship in the right ways. In a case‚ Harley-Davidson Company builds a good relationship
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The company Harley Davidson was discovered by William S. Harley and Arthur Davidson when they designed their first motorcycle in 1903. The first dealership opened in Chicago in 1904. The mission of Harley Davidson is “We ride with our customers and apply this deep connection in every market we serve to create superior value for all of our stakeholders.” Some of the components of an effective mission statement are incorporated within the mission statement. These components include the customer aspect
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1. Explain how Talon helps Harley-Davidson employees improve their decision making capabilities. Talon is Harley-Davidson’s proprietary dealer management system. Talon handles inventory‚ vehicle registration‚ warranties‚ and point-of-sale transactions for all of Harley-Davidson’s dealerships. The system helps improve decision-making capabilities by offering an enterprise wide view of operations‚ sales‚ and expenses. The system automatically generates part orders‚ taking much of the guesswork out
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Form CASE 35 Harley-Davidson Inc. 2008: THRIVING THROUGH A RECESSION Decision Date: Finish 2008 FY Sale: Finish 2009 FY Net Income: Finish Introduction Finish Current Situation 1. Current Performance European market share has continued to grow. Finish needs % Harley-Davidson controls nearly half of the market share for heavyweight motorcycles. 2007‚ Harley-Davidsons net profits and new sales were down. Motorcycle shipments declined from 2006 to 2007. Harley-Davidson is currently
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Background: Harley-Davidson bikes are to the extent that as item. The organization enjoys intensely steadfast clients‚ and about as faithful representatives. The organization commended its centennial year in 2001‚ which in itself was downright an inexplicable occurrence given all of the opportunities that the organization needed to go bankrupt. The organization fell on difficult times in the early 1980 s and even played with liquidation. Administration did a turnaround in the mid-1980 s‚ nevertheless
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and cyclical motorcycle business‚ Harley-Davidson attempts to expand capacity without taking on further debt. Thus‚ it would expand capacity first through internal process improvements and restructuring‚ and externally only if needed. • Timing – In 1992‚ production capacity was increased from 75‚000 to 100‚000 after an internal expansion project. In 1995‚ a further capacity expansion was planned in response to the growing motorcycle market. • Type – Harley-Davidson has plants capable of producing
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Harley-Davidson Mini Case Question 1 The international business environment that Harley-Davidson faces includes several challenges and obstacles. These challenges include trying to increase sales in nations that already offer well-known brands of motorcycles at cheaper costs. Besides having to compete with local brands‚ in places such as Europe each specific country may have different preferences on styling‚ size‚ and the type of performance. Other obstacles include high tariffs in some emerging
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HARLEY-DAVIDSON INC. INTRODUCTION Harley Davidson is one of the largest manufacturers in the United States. It has become a major leader in the Industry for creating the heavyweight motorcycle that has been designed for “cruising on the highway.” (http://en.wikipedia.org). In this paper we will discuss how the heavyweight motorcycle market has become an important asset to the industry. We will include the major strategies that have been established and the breakdown of the manufacturing process
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