GROUP 11 - AMERICAN EXPRESS! http://investing.businessweek.com/research/stocks/financials/secfilings.asp?ticker=AXP:US PART I: INDUSTRY ANALYSIS: CREATE AN INDUSTRY ANALYSIS BASED ON THE FOLLOWING QUESTIONS CP1-7 | | Team Project: Examining an Annual Report | | | As a team‚ select an industry to analyze. Reuters provides lists of industries under Sectors and Industries at www.reuters.com. (Click on an industry and then select Company Rankings for a list of members of that industry
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Subject: Marketing assignment (video case- American Express) Date: 14th June 2009 Name: Farzana Farooq Student ID : 0810127 1.Select three of the macro environmental forces discussed in the chapter. How does American Express adjust its marketing mix in response to trends within each of these factors? The three macro environmental factors are the following: Demographic environment: American express has been since the baby boomers time and at that period they just used to offer one product
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American Express: Branding Financial Services Introduction American Express is known worldwide for its charge cards‚ travelers’ services‚ and financial services. It is one of the best-known and most-respected global brands. As it grew from a 19th Centurynineteenth- express company into a travel services expert by the mid-1900s‚ American Express (AMEXAMEX) became associated in the minds of consumers with prestige‚ security‚ service‚ international acceptability‚ and leisure. Advertising
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Harvey Bernard Milk (May 22‚ 1930 – November 27‚ 1978) was an American politician who became the first openly gay person to be elected to public office in California and the United States when he won a seat on the San Francisco Board of Supervisors. Politics and gay activism were not his early interests; he was not open about his homosexuality and did not participate in civic matters until around the age of 40‚ after his experiences in the counterculture of the 1960s. Milk moved from New York City
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“The Express” is the story of Ernie Davis who was the first African-American to win the coveted Heisman Trophy‚ the highest accolade in American Football. Davis was a naturally talented football player‚ who developed from a quiet young man to become an icon for the civil rights movement that divided America in the early 1960s. Raised in poverty in Pennsylvania coal-mining country‚ his talent was recognized by Coach Ben Schwartzwalder who would help him turn from a high school athlete to a sporting
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Gloria Jeans or a local cafe •Fashion – Quicksilver or Roxy or Lonsdale •Transport – Linfox or a local courier company •Or a business of your own. ie location‚ size‚ staff‚ products‚ hours and years of operation Harvey Norman Originally founded in 1982 by Gerry and Ian Harvey. over the past 32 years the size of their business has dramatically increased. with around 230+ stores Australia wide‚ including all capital cites‚ the surrounding suburbs and even in some remote/ rural communities. over
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Harvey Milk’s dream was a better tomorrow filled with the hope for equality and a world without hate. Harvey Milk’s ground breaking election in 1977 as one of the world’s first openly gay elected officials-and its most visible one- symbolized the freedom to live life with authenticity to millions of LGBT women and men around the world. Harvey served less than a year in public office before his brutal assassination but his life profoundly changed a city‚ state‚ nation and a global community. His
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Milk We deserve the same rights as they do. “My name is Harvey Milk‚ and I’m here to recruit you‚” were the famous words of Harvey Milk‚ the first openly gay member of the San Francisco Board of Supervisors. He was elected after 3 times of losing the election because there weren’t enough people who support gay rights in San Francisco at the time. Although times have changes and many people are more open minded and are more supportive of LGBT communities‚ the LGBT communities still do not
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American Express is a company with a lot of history that continues to excel in the Global financial market. From credit cards and travelers cheques to business finance management and social cause involvement‚ American Express handles worldwide business in a manner that is simply unmatched and unbeatable by other Global financial companies. Currently American Express is the 15th most valuable brand in the world. Its worth is estimated at a staggering $20.87 billion. Founded in 1850 in Buffalo
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There is no doubt that hurricane Harvey was one of the worst natural disasters ever‚ and it happened in my own backyard. I have been through Rita in 2005 and Ike in 2008 and nothing happened to our family‚ so I really did not see hurricanes as anything to worry about. I was very wrong. The Houston Flood Control District had a conference on the news saying that water was going to be released from Addicks reservoir‚ which I lived right next to. They told us that there will not be flooding in our neighborhoods
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