Assignment 2: Cabo San Viejo by Stefan S****t and others Course: Customer Relationship Management Faculty: Erasmus School of Economics Content 1. Cabo San Viejo’s customer base 3 1.1 General information 3 1.2 The ageing of the customer database 3 1.3 Customers are becoming more heterogeneous 3 1.4 Lack of cross-selling 3 1.5 Complaints and the lack of a loyalty program 4 1.6 Conclusion 4 2. Rewards program 4 2.1 Stimulating retention 4
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Case Analysis Saku Problem Synopsis of the Situation Saku offers products in six different product categories. Some of their products are doing well while sales of some products are declining. Certain segments are experiencing market growth while some others are close to stagnation. The company wants to determine a product portfolio for the next few years that will take advantage of opportunities for expansion without negatively impacting the current sales of its products. Key Issues
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INTRODUCTION Bank Negara Malaysia (BNM) reported in its Annual Report 2010 that household debt was RM581 billion. It represents 76% of Gross Domestic Product (GDP). This scenario arises because Malaysian spend on avarage almost half of their income to pay off their debts. Only a minimum amount is left to be spent on children education‚ food‚ transport‚ health or even emergencies. If the breadwinner lose his job or passed away‚ the family will find it difficult to take over the responsibility
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ECON315 12/18/13 In my opinion‚ I think that the United States should base its policies off of what is best for its own citizens. We can’t afford to focus on the well-being of other countries because we aren’t in the best condition either. We have things like homelessness‚ the recession‚ world-wide hunger‚ and other burdens to take care of in our own country. The United States is already trillions of dollars in debt and struggling trying to come up for air. I think that we should take care of our
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STRUKTURA‚ INC. Submitted by: Briones‚ Shigiela Jamice Cotaoco‚ Carl Dobouzet‚ Jerome Godio‚ Ma. Alyssa Morallos‚ Michelle Ann M. Salvador‚ Myson Santos‚ Rendave M. Sierva‚ Christian Paul Vergara‚ Catherine Mae Ngo‚ Jennielyn ______________________________________________________________________ I. TIME CONTEXT: In the Year 1988. *Since 1981 the PGSEP (Philippine-German Solar Energy Project) begin their operations‚ still after 7 years of existence‚ it was to be terminated at
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COM/155 Final Assignment Paragraph five explained in detail about how hard it is to avoid and manage debt. The author gave superior examples about paying bills‚ going to the grocery store‚ and unexpected bills like car tags. He or she also included that we are told to use cash instead of credit cards to stay out of debt. What if the use of a credit card keeps us ahead according to the other bills and unexpected visits to the doctor? There are many stressors that can arise in daily life
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GAP Inc Table of Contents Abstract 4 Introduction: 5 Background of the company: 6 Objectives: 6 Mission and vision statement: 6 Industry analysis: 7 Porter’s Five Forces analysis: 8 Competition: 8 Treat of new entry: 8 Threat of substitutes: 9 Power of suppliers: 9 Power of buyers: 9 Environmental Analysis: 10 Social - Cultural: 10 Economic: 10 Legal/Political: 11 Technology: 11 Industry Structure: 12 Competitors: 12 Economics strategy adopted by Gap inc. to improve it’s
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MOGEN‚ INC. Teaching Note Synopsis and Objectives In 2006‚ Merrill Lynch became the lead book runner for a $5 billion convertible bond issue for MoGen‚ Inc. This was the single‚ largest convertible bond issuance in history and required a considerable amount of effort on the part of Merrill Lynch’s Equity Derivatives Group to convince MoGen’s management to choose Merrill Lynch over its competitors. The case is focused on Merrill Lynch’s choice of the conversion premium and coupon rate
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The United States was born in debt. Our nation from the first year in which we were created were in debt. The US started keeping track of our debt since 1790. In 1790 the US started with a 30% debt to Gross Domestic Product‚ with our actually debt in dollars at around 75 million. During this time period the Continental Congress did not have enough power of the country to tax. The Congress used different methods to try and pay the debt of the new country. One way was printing new currency which
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The national debt is increasing day by day‚ and the federal government is struggling to tackle it. As of now‚ the national debt has comprised to 18 trillion dollars. Americans and economists are concerned about the national debt‚ and the effect it will have in the country and even the world. As President George Washington once stated‚ “To contract new debt is not the way to pay old ones”‚ which is what seems to be happening recently. Debt needs to be addressed as a national issue along with the factors
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