Gap Inc
GAP Inc Table of Contents
Abstract 4
Introduction: 5
Background of the company: 6
Objectives: 6
Mission and vision statement: 6
Industry analysis: 7
Porter’s Five Forces analysis: 8
Competition: 8
Treat of new entry: 8
Threat of substitutes: 9
Power of suppliers: 9
Power of buyers: 9
Environmental Analysis: 10
Social - Cultural: 10
Economic: 10
Legal/Political: 11
Technology: 11
Industry Structure: 12
Competitors: 12
Economics strategy adopted by Gap inc. to improve it’s profits: 13
Marketing strategy: 13
Segment Information: 14
Economic performance of Gap inc. in the past 3 years: 15
Financial analysis: 15
References 17
Appendix: 18
Income Statement (In USD) 18
Balance Sheet: 19
Abstract
This paper is an analytical and critical examination of The Gap Inc. in its first part; it will introduce the company from its creation to its current position. The description will include the major firms that are part of The Gap Inc. These firms are Gap, Piperlime, Old Nany and Banana Republic.
After describing the background of the company, stating the objectives, and introducing the different products and brands, the paper will conduct an industry analysis, analyze the market structure using Porter’s five forces, PEST and SWOT analysis, and also analyze the marketing strategy. In the last part of the paper, the financial data analysis from consolidated financial statement will help to examine the performance of the company. Thus indicating whether objectives were achieved or not. The paper will also keep an overview of Gap Inc’s social responsibility, environmental, ethical and managerial consideration in its everyday operations.
As conclusion, the paper will compare the company’s performance to the industry average and also analyses stock trend to assess its progress. Introduction:
The Gap, Inc. is the worldwide specialty retailer offering apparel, personal care items, and accessories under five major brands: Gap, Banana
Abstract 4
Introduction: 5
Background of the company: 6
Objectives: 6
Mission and vision statement: 6
Industry analysis: 7
Porter’s Five Forces analysis: 8
Competition: 8
Treat of new entry: 8
Threat of substitutes: 9
Power of suppliers: 9
Power of buyers: 9
Environmental Analysis: 10
Social - Cultural: 10
Economic: 10
Legal/Political: 11
Technology: 11
Industry Structure: 12
Competitors: 12
Economics strategy adopted by Gap inc. to improve it’s profits: 13
Marketing strategy: 13
Segment Information: 14
Economic performance of Gap inc. in the past 3 years: 15
Financial analysis: 15
References 17
Appendix: 18
Income Statement (In USD) 18
Balance Sheet: 19
Abstract
This paper is an analytical and critical examination of The Gap Inc. in its first part; it will introduce the company from its creation to its current position. The description will include the major firms that are part of The Gap Inc. These firms are Gap, Piperlime, Old Nany and Banana Republic.
After describing the background of the company, stating the objectives, and introducing the different products and brands, the paper will conduct an industry analysis, analyze the market structure using Porter’s five forces, PEST and SWOT analysis, and also analyze the marketing strategy. In the last part of the paper, the financial data analysis from consolidated financial statement will help to examine the performance of the company. Thus indicating whether objectives were achieved or not. The paper will also keep an overview of Gap Inc’s social responsibility, environmental, ethical and managerial consideration in its everyday operations.
As conclusion, the paper will compare the company’s performance to the industry average and also analyses stock trend to assess its progress. Introduction:
The Gap, Inc. is the worldwide specialty retailer offering apparel, personal care items, and accessories under five major brands: Gap, Banana
References: Business Week, January 12, 2004 Duxbury, S Sarah. (2011, JUNE 09). Gap to close 200 more U.S. stores, cut vendors. Retrieved from The business journal: http://www.bizjournals.com/triad/news/2011/06/09/gap-to-close-200-more-us-stores-cut.html The Wall Street Journal, January 7, 2004