Gap Inc. in France
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Global Business Plan: GAP, Inc going to France
2012
3/25/2012
Introduction:
Since the 16th century, France has been the epicenter of high fashion. From elegant designs of the old royal court to the stylish threads made by contemporary French Fashion Designers like Christian Dior, Coco Chanel and Jean-Paul Gaulthier. I 'm very sure we would all agree that location is a key factor in the success of a business and France is known to many if not all as the fashion capital of the world hosting many world renowned designers such as Gucci, Chanel, Prada and many more. The country has advantages in being well known for fashion in that many consumers have often travelled to France to obtain firsthand experience of the beautiful glamorous lifestyles associated with the country of fashion. In terms of tourism, France is the most visited country in the world and hosts seventy-five million visitors a year. The success of the tourism industry through the fashion attraction has help the economy grow in that people from all over the world bring money from various countries to spend in France. What better place to set up a GAP, Inc. like banana republic. With our growing base of loyal customers in our various different locations, both in our stores and online, we’re confident that shoppers in France will have a strong appetite for banana republic’s proposition of affordable luxury, as we open yet another location. Introducing something new and slightly different would most definitely be a challenge but would also attract and build a new customer relation experience.
Identifying Global Business Opportunities
Siddha Param of Worldwide Business Connection online magazine begins one of his articles with the quote “Opportunity is very often found in solving existing inefficiencies in a market”. I believe this statement as true because identifying global markets; making a proper assessment the inefficiencies affecting that particular market;
Global Business Plan: GAP, Inc going to France
2012
3/25/2012
Introduction:
Since the 16th century, France has been the epicenter of high fashion. From elegant designs of the old royal court to the stylish threads made by contemporary French Fashion Designers like Christian Dior, Coco Chanel and Jean-Paul Gaulthier. I 'm very sure we would all agree that location is a key factor in the success of a business and France is known to many if not all as the fashion capital of the world hosting many world renowned designers such as Gucci, Chanel, Prada and many more. The country has advantages in being well known for fashion in that many consumers have often travelled to France to obtain firsthand experience of the beautiful glamorous lifestyles associated with the country of fashion. In terms of tourism, France is the most visited country in the world and hosts seventy-five million visitors a year. The success of the tourism industry through the fashion attraction has help the economy grow in that people from all over the world bring money from various countries to spend in France. What better place to set up a GAP, Inc. like banana republic. With our growing base of loyal customers in our various different locations, both in our stores and online, we’re confident that shoppers in France will have a strong appetite for banana republic’s proposition of affordable luxury, as we open yet another location. Introducing something new and slightly different would most definitely be a challenge but would also attract and build a new customer relation experience.
Identifying Global Business Opportunities
Siddha Param of Worldwide Business Connection online magazine begins one of his articles with the quote “Opportunity is very often found in solving existing inefficiencies in a market”. I believe this statement as true because identifying global markets; making a proper assessment the inefficiencies affecting that particular market;
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