Creativity. 3. Rationale. 4. Reflecting on a creative session with 16 – 19 year old learners in the BTEC Extended Diploma in Art and Design. 5. Evaluation 6. Reflective Practice. 7. Conclusion. 8. References. 9. Appendice This report will evaluate a creative teaching strategy used in the BTEC Extended Diploma in Art and Design Classroom. It looks at creative teaching practice‚ researching‚ planning and applying creative ideas to help increase learners’ motivation and
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MKTG324 Wenjing Xu Mountain Man Brewing Company Case Analysis Company Overview Mountain Man Brewing Company produces Mountain Man Lager; the most authentic regional beer for working class East Central Americans‚ among all premium domestic beers‚ because of its distinctive quality‚ bitter flavor‚ slightly higher than average alcohol content and competitive price . MMBC targeted its product toward the middle-aged blue collar worker in the East Central region. MMBC’s strategic focus on this
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Chad’s Creative Concepts designs and manufactures wood furniture. Founded by Chad Thomas on the banks of Lake Erie in Sandusky‚ Ohio‚ the company began by producing custom-made wooden furniture for vacation cabins located along the coast of Lake Erie and on nearby Kelly’s Island and Bass Island. Being an "outdoors" type himself‚ Chad Thomas originally wanted to bring "a bit of the outdoors" inside. Chad’s Creative Concepts developed a solid reputation for creative designs and high-quality
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Creative and cultural industries The term ‘Creative Industries’ was established in 1998 the Department for Culture Media and Sport (DCMS) the term was to acknowledge the contribution that creative content made to the economy. The standard classification of the creative industries used by the DCMS Contains 13 industries: * Advertising * Architecture * Art and antiques * Computer games * Crafts * Design * Designer fashion * Film
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Mark McGuinness www.wishfulthinking.co.uk - inspiring creative professionals Photo by urbancow Some rights reserved This e-book published by Mark McGuinness‚ London 2008 Text © Mark McGuinness 2008 This e-book is published under a Creative Commons licence which allows you to copy and distribute the e-book as long as you keep it intact in its original format‚ credit the original author and do not use it for commercial purposes. Web: www.wishfulthinking.co.uk Blog: www.wishfulthinking
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01_Introduction The reputation of any business ultimately depends on the quality of its products. High quality products need high quality people to create‚ design‚ produce and deliver them. So if a business is to maintain its reputation it needs to do well at recruiting high quality employees. For any business offering a large element of personal service‚ an ability to recruit‚ train and retain high quality staff is particularly vital. This Case Study looks at how McDonald’s‚ the world’s
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Advertising Creative objections Creative objective and strategy statements serve three purposes 1. Continuity in advertising 2. Guidance and direction to the agency 3. A framework for evaluation Ex. Of creative objectives: A. to increase frequency of use or variety of use B. to attract new targets C. to encourage trial purchases Creative Strategy * Deals with how an advertised product appeals to its target market * Creative team must come up with the central theme or that
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------------------------------------------------- Case 2: Mountain Man Brewing Company Prepared for: Marketing 181 Date: February 9‚ 2011 ------------------------------------------------- Question 1: There are many factors that have enabled MMBC to create a strong brand. These include: taste‚ perceived quality‚ image‚ tradition‚ and authenticity. Taste is achieved through a selection of rare Bavarian hops and unusual strains of barley creating a defined Mountain Man quality. In addition‚ Mountain Man Lagers’ distinctively
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SAMPLE CREATIVE BRIEF EntertainXYZ Web Site Redesign Creative Brief Project Summary: EntertainXYZ is an award-winning on-air branding agency providing innovative solutions for the film and television industry. Known only to a niche community in the local industry‚ EntertainXYZ is seeking a redefined online presence and identity - to promote the company’s unique approach and vision to a global audience. Additionally‚ EntertainXYZ would like to promote additional capabilities including print
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promote Rob Parson to the post of managing director or not because of his prior implicit commitment to him and the extremely bad performance reviews about him from his colleagues. 3. Paul Nasr is over cautious about his actions as he himself is fairly new to the organization. 4. Situation has been worsened because Paul has always been diplomatic while talking to Rob about his wrong doings and also because employees might feel that he is protecting Rob since he knew him prior to joining MS. 5. Also‚ this
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