INTRODUCTION INTRODUCTION Chennai port is s Situated in the Coromandel Coast in South-East India‚ the port of Chennai has more than 100 years of tradition. Strategically located and well connected with major parts of the world‚ it is today the hub port on the Indian subcontinent. Committed to efficiency through innovation the four corner stone’s of the port will see much growth in the years to come. Continuous modernization‚ efficient services at minimum cost‚ simple and integrated procedures
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DEFINITION‚ MEANING‚ AND CONCEPT DEFINITION: Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media. MEANING: Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Advertising messages are usually paid for by sponsors and
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For: - First year higher education students Ref: - Advertising and Promotion From: - Date: - 01.01.2012 Report on advertising and promotion. 1.0 Terms of Reference On the 12th of December I was asked to write a report recommending a marketing communications strategy for the next two years reaching out to both consumer and business markets. Procedure In order to obtain the relevant
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Advertising is an essential part of contemporary trade and business this is why it is vitally important for any company to be successful in it. Actually‚ there are a lot of examples when a properly advertised product gained the world acclaim and became very popular and attracting for consumers. Naturally positive results could be hardly achieved without a wise and properly organized advertising campaign. In fact it is not an easy task to fulfill to promote a product on the market especially if it
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Introduction The goal of this research is to study the portrayal of males in television advertising. This analysis was conducted in order to determine the role of males in society‚ how the psychological factors and sociological factors have shaped masculinity and attributed stereotyped notions with the term ’male’. Exposure to the medium of television may determine men and women’s definitions and beliefs regarding masculinity and male identity. Television has been chosen as the medium because it
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False advertising is misleading with claims that aren’t substantiated by evidence. Every year companies pay millions of dollars to have their product shown on commercials or billboards that shows the great abilities of their products. But when time comes for the Super Bowl companies show the best of the best to make the audience fall for it in a very clever way. Many people don’t know that there is still false advertising on today and still think that everything that they see is true. “Truth" refers
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Bank Capital Components Tier 1: Tier 1 is used to describe the capital adequacy of a bank. It is the core measure of a bank’s financial strength from a regulators point of view. It includes equity capital and disclosed reserves. It also may include non-redeemable non-cumulative preferred stock. A comparison between a banking firm’s core equity capital and total risk-weighted assets called the tier 1 ratio. It is the ratio of a bank’s core equity capital to its total risk-weighted assets (RWA)
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For many years when it started ‚ advertising was a divine gift to the mass media . It embodied the epitome of information superhighway during the time when it was starting as it allowed consumers to get information about products and services at the comfort of their homes ‚ while reading the news for instance ‚ or perhaps while watching the television or listening to the radio . Advertisers ‚ however ‚ were not content on how they can reach consumers and thus initiated ways in ensuring that every
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Unit VI DIVIDEND POLICY Dividend Policy • The return to the shareholders either by way of the dividend receipts or capital gains • It decides the Retention ratio & Pay out ratio • Earnings to be Distributed – High Vs. Low Payout • Objective – to Maximize Shareholders Return • Effects – Taxes‚ Investment & Financing Decision 2 A few models which studies this relationship & the dividend policies of firms are given below • • • • • Traditional Position Walter Model Gordon Model
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where the advertiser “puffs up” the product to seem more than it is. This can seem misleading or deceiving to consumers because puffery is not illegal and is a common and effective method used in advertising. I think there is nothing wrong about puffery because it is a necessary technique to enhance advertising‚ in which I encourage further use of it. Some claims that make up puffery may be false‚ but they are not lies because they cannot be disproved or proved. Fore example‚ a company may claim that
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