contents Introduction p. 3 Zara Company presentation p. 3 Generic strategies p. 3 & 4 Growth strategies p. 4 & 5 Pest analysis p. 5 & 6 Value chain p. 6 & 7 SWOT analysis p. 7 & 8 Price / quality Grid p. 8 H&M Company presentation p. 9 Generic strategies p. 9 Growth strategies p. 10 PEST analysis p. 10 & 11 Value chain p. 11 & 12 SWOT analysis p. 12 Zara and H&M Comparison of the 4 P’s p. 13 Porters
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part of Hennes and Mauritz H&M AB. The H&M Group also owns COS (Collection of Style) targeting an older‚ more discerning affluent customer and as well as recently acquired FaBric Scandinavien‚ which includes the chains Weekday‚ and Monki in addition to the Cheap Monday brand. (H&M Hennes and Mauritz AB 2009) At the end of the 2008 financial year the H&M group had 1‚738 stores in 33 countries including 18 franchise stores‚ 13 COS stores‚ 17 Monki stores and 8 Weekday stores (H&M Hennes and Mauritz
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I. CURRENT SITUATION A. CURRENT PERFORMANCE Wal-Mart is the world’s number 1 retailer‚ with more than 4‚800 stores‚ including 1‚475 discount stores‚ 1‚750 combination discount and grocery stores (Wal-Mart Supercenters in the US and ASDA in the UK) and 540 warehouse stores (SAM’s Club). Nearly 75% of its stores are in the US‚ but Wal-Mart is expanding internationally. Wal-Mart is the number 1 retail in Canada and Mexico. The company also owns nearly 38% of Japanese supermarket chain SEIYU. Wal-Mart
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Appendix: Team Reflection References Additional Appendices 1.1 Company Description___________________________________________ H&M is a leading brand in producing frontline affordable fashion. Founded in 1947 in Sweden‚ as Hennes and Mauritz (H&M)‚ it has expanded globally and found itself having gained a reputation as a major multinational clothes and cosmetics retailer. The business mainly operates in North America‚ Asia and Europe‚ with its headquarters in Stockholm‚ Sweden
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H&M Hennes & Mauritz AB Case Synopsis Group A: Jasmina Chen 301101070 Yeana Jin 301114551 Clement Kour 301118992 Mengyue (Maggie) Li 301125512 Yimeng (Lisa) Liu 301137092 1 History Hennes & Mauritz AB (H&M) is a multinational company based in Sweden. It went public on the Stockholm Stock Exchange in 1974. Founded by Erling Persson in 1947‚ it was initially called Hennes‚ the Swedish word for “hers”‚ and sold only women ’s clothing. In 1968‚ the company was renamed to Hennes & Mauritz
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4. Internanalyse - analyse av H&M’ interne konkurranseforutsetninger I eksternanalysen så vi på hvordan de eksterne omgivelsene der Hennes&Mauritz opererer kan skape strategiske muligheter og trusler. Vellykkede strategier er også avhengige av at bedriften har den interne strategiske kapasiteten som kreves for overlevelse og suksess. I denne delen av oppgaven vil vi vurdere om H&M innehar egenskaper som kan gi konkurransefortrinn i bransjen. Dette fordi en bedrift bør kjenne til bakgrunnen
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Markedsandele på det danske marked 29 6.2. Bilag 2 – Regnskabstal H&M Hennes og Mauritz A/S – 2006/07-2010/11 30 6.3. Bilag 3 – CSR-tilgange 36 6.4. Bilag 4 – Den demografiske udvikling 2010-2029 36 6.5. Bilag 5 – Radioresumé 37 1. Abstract H&M Hennes & Mauritz AB is a global retail company‚ which provides fashion wear at an affordable price. The subsidiary company H&M Hennes & Mauritz A/S is the part of the company‚ which operates in the Danish market. In order
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November 25). Retrieved November 26‚ 2009‚ from wikipedia: http://en.wikipedia.org/wiki/H&M H&M Hennes & Mauritz AB. (2009). Retrieved November 26‚ 2009‚ from Hoovers: http://www.hoovers.com/company/HM_Hennes__Mauritz_AB/rffxfri-1.html International Directory of Company Histories. (1999). Hennes & Mauritz AB. Retrieved November 26‚ 2009‚ from fundinguniverse: http://www.fundinguniverse.com/company-histories/Hennes-amp;-MauritzAB-Company-History.html MarketLine. (2008‚ July 8). Zara company profile. Retrieved
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to make these comparisons. To ensure that companies are reporting the same financial information several accounting and auditing standards have been created and must be followed. In the follow paper two companies‚ Abercrombie and Fitch and Hennes & Mauritz‚ will be evaluated based on their financial statements in a goal to determine which company is more profitable. Background information about the two companies will be presented; their annual statements will be compared and contrasted; and
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T2242531 Introduction H&M (Hennes & Mauritz) is a global fashion brand and retail clothing company founded in Sweden‚ 1947 by Erling Persson. H & M founder Erling Persson because of a U.S. tour‚ inspired him to open a low price‚ high-class women ’s fashion clothing store ideas. (“H&M offers fashion and quality at the best price”‚ 2011) The first Hennes opened in Vasteras‚ which is the predecessor of H&M. In 60s‚ he expanded Hennes in most parts of Sweden‚ developed new
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