CHAPTER 2 BUSINESS ETHICS CONCEPTS & CASES ADITYA AKBAR ENDRY M SINATRYA RIANDIKA SYACHRIAL SELY DWIYANI Based on Business Ethics Manuel G. Velasquez UTILITARIANISM ACTIONS AND POLICIES SHOULD BE EVALUATED ON THE BASIS OF THE BENEFITS AND COSTS THEY WILL IMPOSE ON SOCIETY. THE ONLY MORALLY RIGHT ACTION IN ANY SITUATION IS THAT WHOSE UTILITY IS GREATEST BY COMPARISON TO THE UTILITY OF ALL THE OTHER ALTERNATIVES . we begin with a discussion of apartheid-era South Africa and Caltex‚ an American
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Principles of Management Dyck / Neubert Chapter 5 Ethics Copyright © Cengage Learning. All rights reserved. 5|1 Why Study Ethics? • The emphasis on ethics is related to: – The world is changing rapidly. – Unethical decisions by managers are receiving more attention. – Managers are moral agents. Copyright © Cengage Learning. All rights reserved. 5|2 What Is Ethics? • Ethics – A set of principles or moral standards that differentiate right from wrong. • Management Ethics – The study of moral
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The Nervous System By: Brooklynne Harris Scenario A loud crashing sound causes everyone in the room to quickly turn their heads toward the source of the noise. Describe the path of the signal through the human nervous system from initial stimulus of sound to the response of turning the head. Crash and then turn of the head The Journey The loud sound that the person heard is the stimulus. In order to hear a sound‚ sound waves have to be generated and sent to the cochlea in the inner ear. From
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Physique according to him is the basis of the brand. –E.G. the physique ofPhilips is “technology and reliability” while for the brand Tata it is “trust” •Personality is same as Aaker‚ it answers the question “what happens to this brand when it becomes a person?” •Culture symbolizes the organization‚ its country-of-origin and the values it stands for. –E.G. traditional brands like balsara‚ dabur and zandu. Relationship is the handshake between consumer and the organisation. –E.G. the
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar School of Management‚ Asian Institute of Technology‚ Klong Luang‚ Pathumthani‚ Thailand Abstract Purpose – The purpose of this conceptual paper is to identify important elements of brand building based on a literature review and case studies of successful brands in India. Design/methodology/approach – This paper is based on a review of the literature and takes a case study approach. The paper suggests the framework
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Presentation on “Marketing Plan of Muskmelon Juice – Flavors” Presented by Name ID Fatema Akter 111 121 166 Afsana Bhuiyan 111 122 029 Manzira Tabassum suchana 111 122 244 Syed Mohibul Hasan 111 121 590 Introduction Our plan is to launch a Muskmelon Juice named “Flavors”. It will be introduced through •various promotional displays and advertisement •distribution of free samples to the general public Situation Analysis Bangladesh is a land of fertile which produce different types
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the major goals of marketing is reaching the brand loyalty phase to a customer. Brand loyalty would be the commitment of a consumer to continue purchasing and supporting the company/brand. Companies benefit from this because they have a constant customer who would spread the word about the company and will be willing to pay higher prices for a certain product or service. Brand Loyalty Most people if not everyone is loyal to a certain brand or service. When a company offers good customer
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YUM Brands SWOT‚ PESTEL and Porter’s 5 Forces Analyses Antonio Annicchiarico INDEX pag. Index 1 Introduction 2 1. Company Overview 3 2. PESTEL Analysis 4 3. SWOT Analysis 7 4. Porter ’s 5 Forces Analysis 9 5. Value Chain Analysis 12 6. Conclusions 13 7. References 14 INTRODUCTION PESTEL‚ SWOT and Porter’s 5 Forces analyses of Yum Brands (15 October 2013‚ 2957 words) This work analyse Yum Brands‚ one of the major and leading companies
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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