ANALISIS DEL MIX DE MARKETING I.PRODUCTO. Niveles de Producto La zapatilla Nike como producto esencial es vista por el consumidor bajo el prisma de comodidad al caminar‚ artículo fundamental para hacer deporte‚ producto que presta y asegura un rendimiento óptimo para ciertas disciplinas deportivas y un medio para adquirir cierto status representado por la moda‚ vanguardia y conductas propias de algún deportista de elite. Como producto real encontramos a una zapatilla con características adecuadas
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The Nike Corporation Over the years‚ the topic of how the Nike Corporation treats their workers and employees has become quite the controversial issue. Many people who buy Nike products do not know where their products have been and who has made them in the first place. On the other hand‚ many people have decided to boycott the Nike Corporation as a result of finding out how the products were made. My position on the topic would be to boycott Nike products until the way their employees are treated
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SWOT Analysis Of Nike Strengths Weaknesses Nike is a worldwide established brand providing sports and fitness related products. They are well established and currently hold 31% market share for fitness related apparel and 46% of market share in all sports footwear. (Market Watch). Another strength for Nike would be there huge sponsorship deals with the world’s biggest sports teams and sports stars which hugely increases the awareness of the brand by promoting and advertising their brand. E
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Nike Case Study 1.) List the various macro-environmental factors that influence Nike’s strategy. Which seem most pertinent? The macro-environmental factors that influence Nike’s strategy include culture‚ demographics‚ social issues‚ technological advances‚ economic situation‚ and political and regulatory environment. Culture is the shared meanings‚ beliefs‚ morals‚ values and customs of a group of people. In America‚ Nike has become an industry leader that influences our cultural
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brand |Violated overtime laws and minimum wage rate in Vietnam‚ in 1996 | |(Michael Jordan) which help to reinforce its credibility |Contracts overseas companies that involving child labour. | |Is in the top 3 of climate-friendly companies | | |Is a very competitive organisation |
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Discussion HW #2 Discussion Section #: 14748 Lecture Section #: 14738 Chapter 15 Case Incident 1: Creative Deviance: Bucking the Hierarchy? 1. I believe it is possible for an organization to deliberately create an “anti-hierarchy” to encourage employees to engage in more acts of creative deviance. All things being equal‚ the broad span of control leads to efficient organization while a narrow span of control results in hierarchical organization. However‚ span of control can be affected by
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The Hierarchy of needs theory is a formation of the needs of an individual person. Basically this hierarchy are based on five level which is classified into Physiological needs‚ Safety needs‚ Love/Belonging needs‚ Esteem needs and Self-actualization needs. It can be illustrated with a diagram 1.0 The Diagram of Maslow’s Hierarchy of needs. This is diagram are has been developed by Abraham Maslow in his 1943 paper of A Theory of Human Motivation which he subsequently extended to include his observation
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Introduction: “The human mind is our fundamental resource” said by John Fitagerald Kennedy. Thus company human resources are essential to an organization‚ and individual motivation is the core issue of Human resources. A motivated workforce tends to mobilize its employee enthusiasm and creativity in work‚ in which to improve individual and organizational performance. Hard work among the employees can be attributed to the ability of the organization to meet their needs. Individual needs can be
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A) Abrahams Maslow’s Hierarchy of needs theory: In contrast to many psychological theories that focus on abnormal behaviour or negative experiences‚ psychologists Abraham Marlow’s worked centered almost exclusively on the positive side of the human experiences. His well known hierarchy of needs presents a theory of motivation that focuses on the importance of personal growth and self-actualization. Its a content theory of inspiration. Maslow’s theory consisted of two main parts the classification
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Case Study: The Shake-UP in GM’s Hierarchy POINT OF VIEW The case will be studied from the point of view of a third party consultant. CASE CONTEXT Robert Stempel became CEO of General Motors in August 1990. Unfortunately‚ this decade began with an economic recession‚ which inevitably took a toll on the automotive industry. General Motors experienced big losses during this period. Members of the board and investors sought Stempel’s leadership‚ along with his handpicked team of executives‚ to recover
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