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Nike Swot Analysis

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Nike Swot Analysis
Strenghts |Weaknesses | |
| | |
|A well-recognised brand all over the world, the firm is considered |Bad reputation since 1997 because of picture showing child word in |
|as a one of the major manufacturer of athletic shoes, sports |Pakistan. |
|equipment |Very expensive prices in comparison with its competitors |
|Established a long time ago |Limited to ordinary quality products |
|Has a diversified range of sports products |Provides poor working conditions and tends to exploit cheap |
|Good quality of products |workforce overseas |
|Famous people represent the brand |Violated overtime laws and minimum wage rate in Vietnam, in 1996 |
|(Michael Jordan) which help to reinforce its credibility |Contracts overseas companies that involving child labour. |
|Is in the top 3 of climate-friendly companies | |
|Is a very competitive organisation | |
|Has no factories; they produce high quality product at the lowest | |
|price wherever they can. | |
|Operates in more than 160 countries around the world. They employ | |
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