"Hilton hotel crm case study" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 7 of 50 - About 500 Essays
  • Satisfactory Essays

    Hilton

    • 555 Words
    • 5 Pages

    How can H maintain its customers loyalty in response to Starwood Case analysis Customer 3 segments average member belongs to 3.5 programs want a streamlined reward-redemption process and points that do not expire most important feature: room upgrades‚ airline miles‚ free hotel stays‚ a variety of on-property benefits and services game players corporation Hilton: managed by Hilton hotels corporation and Hilton international 492 hotels‚ 154000 rooms revenues of $158 per night per guest occupancy

    Premium Hilton Worldwide

    • 555 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Case Hilton Manufacturing

    • 276 Words
    • 6 Pages

    John Knotwell  ACCT 6350  10/10/2014    Case ­ Hilton Manufacturing    1) If the company had dropped product 103 as of January 1‚ 2004‚ what effect  would that action have had on the $158‚000 profit for the first six months of  2004?  The impact on the profit would have been to decrease the profit by about $2.5M.  This  would mean that this would now trend to an unprofitable move.  It was wise NOT to  divest the product in the first half.  2) In January 2005‚ should the company reduce the price of product 101 from $9

    Premium Expense Depreciation

    • 276 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Starwood Hotels and Resorts Worldwide raised their cost by announcing their new aggressive frequent-guest program that was accompanied by a fifty million dollar advertising campaign. The head of Hilton HHonors program‚ Jeff Diskin‚ recognized their competition and realized Hilton would have to raise their costs to keep up with demand. Two entirely unrelated corporations controlled Hilton brand: Hilton Hotels Corporation (HHC) and Hilton International (HIC). At this point in time‚ Hilton was very

    Premium Hilton Worldwide

    • 930 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Skills: diverse range of service skills within management and staff. • Style: strong‚ participative culture. • Staff: specialized and experienced staff that is motivated and highly skilled. A well trained team who are proud of their hotel and respect and promote the brand values. • Shared Values: clear and well communicated. • Brand Strength: brand values well represented engendering brand loyalty amongst existing and new guests. • Reputation: a strong reputation

    Premium Brand Market failure Externality

    • 304 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ibm Crm Study

    • 11294 Words
    • 46 Pages

    IBM Business Consulting Services CRM done right: executive handbook for realizing the value of CRM deeper Reference guide By: Steve LaValle and Brian Scheld Contributors: Adam Klaber‚ Ralph Schuler‚ Rod Bryan‚ Christian Petross‚ Therese McNicholas‚ and Christopher Nickerson Introduction Contents Customer Relationship Management (CRM) has changed dramatically throughout its dynamic transformation from a conceptual framework to a core business function. The imperative to understand

    Premium Customer relationship management Management

    • 11294 Words
    • 46 Pages
    Powerful Essays
  • Better Essays

    Good Hotel Case Study

    • 879 Words
    • 4 Pages

    Good Hotel: Doing Good‚ Doing Well? Cyrus S. Worth American Public University BUSN620 8 May 2014 Abstract The purpose of this paper is to explore Case Study # 10 - Good Hotel: Doing Good‚ Doing Well?excerpted from Strategic Management: Planning for Domestic and Global Competition Thirteenth Edition authored by John A. Pearce II and Richard B. Robinson published 2013 by The McGraw - Hill Companies New York‚ NY. This paper will seek to address five issues concerning the Good Hotel

    Premium Hotel Boutique hotel Hotels

    • 879 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Crm Failure Study

    • 4929 Words
    • 20 Pages

    Bojan Nožinić Seminarski rad Metode poslovnog upravljanja CRM FAILURE RATES Failures‚ trends and the uprising of the social media What’s it all about? Customer Relationship Management‚ or CRM‚ is an information technology industry term for methodologies‚ strategies‚ software‚ and other web-based capabilities that help an company to organize and manage customer relationship. For instance‚ if a marketing department runs an outbound campaign‚ all of the information about the customers and

    Premium Customer relationship management

    • 4929 Words
    • 20 Pages
    Good Essays
  • Satisfactory Essays

    crm studies article

    • 8152 Words
    • 39 Pages

    significant interest from both academicians and practitioners‚ customer relationship management (CRM) remains a huge investment with little measured payback. Intuition suggests that increased management of customer relationships should improve business performance‚ but this intuition has only inconsistent empirical or real world support. To remedy this situation‚ this study identifies a core group of expected CRM benefits and examines their ability to increase a firm ’s value equity‚ brand equity and

    Premium Marketing Customer relationship management

    • 8152 Words
    • 39 Pages
    Satisfactory Essays
  • Good Essays

    Brrunt Hotel Case Study

    • 886 Words
    • 4 Pages

    Brunt Hotels‚ that owns 60 hotels in UK‚ decide to acquire a small chain of hotels in France. This approach and expansion requires some steps to be taken very carefully in order this strategy to be successful. The key priorities of this approach are related to the strategy plan with the objectives defined‚ the steps that will be followed to implement this plan‚ the risk management analysis‚ the marketing plan that will be followed in the new country‚ the staff that will work in the new hotels‚ the

    Premium Management Management France

    • 886 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Evaluation Hilton

    • 725 Words
    • 3 Pages

    of the Hilton announcement: «CRM is a way to use technology to give you the power to solidify relationships with our best customers». With this CRM system (OnQ) every gesture‚ everything is fixed‚ so the analyse of statistics can be done totally. Need to add more bla-bla The nervous system of Hilton Hotels Corporation was a comprehensive andintegrated infrastructure known as OnQ which is custom built enterprise systemdesigned to support the property-level operations if each hotel in HiltonCorporation

    Premium Customer relationship management Hilton Worldwide Hotel

    • 725 Words
    • 3 Pages
    Good Essays
Page 1 4 5 6 7 8 9 10 11 50