EXECUTIVE SUMMARY This project has helped us immensely in preparing for the final examination‚ as the information we have gathered for this was a brief summary of all we have studied in our methods in business research class. This has not only helped us in understanding of how to conduct a research but also in collecting data either primary or secondary. P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. The product
Premium Hair Hair care Long hair
Garhwal Division Garhwal or Gurwal is a region and administrative division of Uttarakhand state‚ India‚ lying in the Himalayas. It is bounded on the north by Tibet‚ on the east by Kumaon region‚ on the south by Uttar Pradesh state‚ and on the west by Himachal Pradesh state. It includes the districts of Chamoli‚... Himalayas Himalayas The Himalaya Range ‚ the Himalayas or Himalaya for short‚ is a mountain range in Asia‚ separating the Indian subcontinent from the Tibetan Plateau... of Uttarakhand
Premium Uttarakhand India
makes it less popular with lower income classes Opportunity 1. Have a Great Opportunity in New developing areas of India. 2. Consumer behavior towards brand loyalty 3. High Rates of Imported Shampoos 4. Increase in the Shampoo consumption due to awareness 5. Heavy investment in the research of Shampoo Threats 1. High Competition in Indian Market 2. Threats from new entrants 3. Threats from plenty other options available to consumers 1. Strong Financial position of P & G 2. Brand
Premium Brand Advertising
L’Oreal Garnier Fructis Oil+Shampoo Introduction: L’Oreal‚ the French cosmetic giant has become one of the leading players in the salon products sector in India. It marks its presence with a portfolio of 15 brands that grew over the span of nearly two decades in the Indian market‚ having an annual growth rate of 30 percent with a market share of 10 percent in the urban area. These different brands were launched in order to cover various product categories. “The mass consumer brands L’Oreal Paris
Premium Marketing Innovation New product development
History of Sunsilk Shampoo Sunsilk was launched in 1954‚ in the UK‚ Sunsilk had quickly become Unilever’s leading international shampoo brand. By 1959‚ it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand. Brand Branding Decisions Branding strategy is one of the most vital decisions taking by marketers. It is a strategy‚ which brings lots of positive feedback for a firm. Indivual name: Unilever follow individual name for setting brand
Premium Brand Advertising Brand management
Head & Shoulders Anti Dandruff (H&S) shampoo include eliminating dandruff‚ leaving consumer with 100% flake free hair‚ nourished and healthy scalp and also oiliness control over their hair. Apart from that‚ consumers using H&S shampoo can solve any scalp itchiness associated with dandruff. Besides that‚ the menthol content in the shampoo gives consumer a cooling effect and refreshing after washing their hair (The Benefits of H&S 2011). The H&S Anti dandruff shampoo bottle is a white rectangular shaped
Premium
INTRODUCTION Plate tectonics The large scale motions of the earth’s lithosphere are describe by a scientific theory called plate tectonics which explains that Earth’s outer layer is made up of plates‚ which have moved throughout Earth’s history. The theory was developed during first decade of 20th century (by a famous advocate Alfred Wegener) on the older concept of continental drift and was accepted by many geoscientific communities. There are currently seven major and many minor plates are
Premium Plate tectonics
form part of Pakistan)‚ the two great ranges of Sulaiman and Kirthar cut it off from the west. Along the north‚ the great mountain wall formed by the Hindukush‚ Karakoram and the Himalayas‚ which is difficult to cross‚ cuts it off from the rest of the continent. Similarly‚ the southward of-shoots of the Eastern Himalayas separate it from Russia. The tropical monsoon climate of India‚ which ensures a fair supply of moisture and forms the basis of farming in India‚ is also a result of its location in
Premium Western Ghats India Soil
presented as an alternative approach to McCarthy’s classic business orientated marketing mix popularly known as the 4Ps. SIVA and 4Ps are presented here as a complementary mechanisms to shape marketing practice through considering the needs of the customer within the constraint of the organization’s capacity. To that end‚ we present a means to combine the managerial focus of the classic 4Ps with the customer orientation of SIVA as the Marketing Mix Matrix. McCarthy (1960) suggested an entrepreneur
Premium Marketing
Wrap Wrap & Roll www.wrap-and-roll.com Team GirlSix: Gi LOGO Contents Introduction The 4Ps-Product The 4Ps-Place The 4Ps-Price 4Ps The 4Ps-Promotion Conclusion Company Logo Introduction-Service Product Company’s service products: www.themegallery.com Introduction-Brief history 2006 The 1st Wrap & Roll Restaurant on Hai Ba Trung St established by Nguyen Kim Oanh Oanh 2007 Develop into into Wrap & Roll chain including- 6 Restaurants & Food
Premium Marketing Target market